Raw Feed & Search

Digital billboard revenue to provide subsidies for residents in need: Dorval mayor (Montreal Gazette)

As part of a legacy project, Dorval Mayor Edgar Rouleau said the city plans to use $4 million in revenue from two commercial billboards to help needy residents partake in sports or cultural activities. Though before any subsidies can be considered, a bylaw amendment is required since current zoning prohibits the installation of advertising billboards in the city. […]

montrealgazette.com
Wed, May 25, 2016 at 5:57 PM

Permalink

Floating digital billboards banned from Vancouver waters (CBC)

Ban comes after Burke Billboards began cruising False Creek with a 12-metre electronic sign. Earlier this year, boats working for Burke Billboards began cruising the waters of False Creek and English Bay with a 12-metre electronic billboard, leading to a number of complaints. […]

cbc.ca
Wed, May 25, 2016 at 5:54 PM

Permalink

iHeartMedia Wins Court Case Over Stock Shuffle Designed to Deal with Its Massive Debt (Billboard)

iHeartMedia, the nation's largest radio broadcaster and an outdoor advertising giant, has bought itself more time to deal with its $20 billion-plus debt load. […]

billboard.com
Wed, May 25, 2016 at 5:36 PM

Permalink

West Ham United football club to wrap stadium with Europe’s largest digital screen

The club has permission to install at digital screen 83 METRES wide and 12 metres deep to wrap around their new home. It will be the largest digital screens in Europe and will be flanked by fabric panels carrying iconic West Ham imagery. […]

wharf.co.uk
Wed, May 25, 2016 at 5:23 PM

Permalink

You’re fired! Lord Sugar’s outdoor firm Amscreen dumps Digicom (Campaign Live)

Lord Sugar's outdoor media company, Amscreen, has suspended ads on 3,000 screens in garage forecourts around the UK after firing its ad sales partner, Digicom. Amscreen operates screens at petrol stations, including those owned by BP, Shell and Tesco. […]

campaignlive.co.uk
Wed, May 25, 2016 at 1:35 AM

Permalink

Real world IoT implementations – Digital signage for transit systems (Electronics Weekly)

Check out this free Intel whitepaper about Digital signage for transit systems. Read Intel – Putting Digital Signage in Motion. It asks whether transit companies need a dedicated media player on a train or bus to deliver advertising? […]

electronicsweekly.com
Wed, May 25, 2016 at 1:34 AM

Permalink

16:9: Newad Spinoff Launches Targeting Platform For Canadian Digital OOH Networks

Montreal-based media company Newad, which has a big digital out of home screen footprint through much of Canada, has announced a new spinoff company it says brings media targeting and a cost per view media placement model to digital OOH networks in this country. […]

sixteen-nine.net
Tue, May 24, 2016 at 11:51 PM

Permalink

The Drum: How Bauer Media uses real-time digital OOH ads to bolster its data-driven marketing

Bauer Media has been taking advantage of data-driven outdoor ads over the past few months to build on its own digital marketing. The formats are the result of a partnership with digital out of home media owner Kong Outdoor and creative technology provider Flux. […]

thedrum.com
Tue, May 24, 2016 at 5:56 PM

Permalink

AdWeek: Why Samsung Turned a Russian Building Into a Massive Digital Billboard

Samsung makes big smartphones and now has a clever way to advertise just how big they are in Europe. This week, the brand installed a massive 80-by-40 meter digital billboard onto the side of a building that runs alongside the Volokolamsk highway in Sokol, Russia that plays up the size of the Galaxy S7 Edge phone, which has a 5.5-inch screen and weighs roughly 5.54 ounces. […]

adweek.com
Tue, May 24, 2016 at 5:02 PM

Permalink

Amscreen Terminates Agreement with Tom Goddard’s Digicom DOOH network (Amscreen)

Amscreen regretfully announces that it has today terminated its sales agency agreement with Digicom Out Of Home Digital Media Limited (“Digicom”) and temporarily suspended the advertising service on its network of forecourt screens. This follows the filing of a Notice of Intention to Appoint an Administrator by Digicom on Friday 13th May 2016. […]

Tue, May 24, 2016 at 5:01 PM

Permalink

The England and Wales Cricket Board (ECB) has launched a summer-long Digital Out Of Home campaign (Outsmart)

The dynamic DOOH campaign incorporates live scores from each match, campaign imagery celebrating wicket, run and other major milestones as they happen and, on select sites, the latest from the @EnglandCricket Twitter account. […]

outsmart.org.uk
Tue, May 24, 2016 at 4:56 PM

Permalink

Leading Australian OOH Media Company deploys an ‘Unmissable’ Display from NanoLumens in Australia’s Most Productive Shopping Centre

When oOh! Media Limited, a leading Australian out of home media company had the opportunity to design a show-stopping advertising solution in Sydney, Australia’s most productive shopping centre, Mirvac’s Broadway Sydney, they turned to NanoLumens for innovative thinking that they couldn’t find anywhere else. oOh! […]

nanolumens.com
Tue, May 24, 2016 at 4:39 PM

Permalink

Another New Platform Claims to Bring Targeting and Cost Per View Model to Digital Out of-Home (Marketwired)

TORONTO, ONTARIO - Campsite Global is launching an automated advertisement purchasing solution specifically designed and adapted for digital out-of-home (DOOH) inventory. This platform gives online digital media buyers access to DOOH inventory allowing advertisers to maximize the efficiency of their digital investments. Payment for real views & Data-Driven Targeting. […]

marketwired.com
Tue, May 24, 2016 at 7:24 AM

Permalink

New audience measurement model for OOH advertising launched in South Africa (Media Online)

Out-of-home (OOH) advertising is finally on an equal footing with other forms. This after the Outdoor Measurement Council (OMC) brought a brand new audience measurement model to the South African market. Michael Bratt attended the launch to find out more. […]

themediaonline.co.za
Mon, May 23, 2016 at 4:21 PM

Permalink

Panasonic To Supply Large LED Displays to Rio 2016 Olympic and Paralympic Games (LED Inside)

Panasonic will supply LED Large-Screen Display Systems to the Live Site, an outdoor entertainment area in Rio de Janeiro, where spectators can share the excitement and emotion of the competition. […]

ledinside.com
Mon, May 23, 2016 at 4:18 PM

Permalink