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How data and out of home advertising meet in the middle (BandT)

In just over five years the out-of-home industry has come from almost none, to way more than we expected. What we have in Australia with MOVE has been proclaimed as the best OOH audience measurement system in the world, and it is only the beginning. There is going to be a whole lot more data available soon thanks to the initiative to fuse emma with MOVE data, which is now well underway. […]

bandt.com.au
Fri, May 27, 2016 at 2:55 AM

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DOOH Campaign: Microsoft Installs A Billboard That Corrects People’s Posture In Real Time (with video; Design Taxi)

Installed in Stockholm, Sweden, this billboard uses Kinect technology to correct and fix people’s posture in real time. This campaign was created to promote the Microsoft Surface Pro 4, a light and powerful laptop-cum-tablet. […]

designtaxi.com
Fri, May 27, 2016 at 2:54 AM

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Clear Channel’s big-screen network Storm branches out in London (SignLink)

Strengthening its position as London’s largest provider of large-format screens, Clear Channel has announced four new sites in the capital for its premium digital brand, Storm. These consist of Storm Borough High Street, Storm Nine Elms Battersea, Storm Wandsworth Bridge, and Storm A3 Tower. […]

signlink.co.uk
Fri, May 27, 2016 at 2:48 AM

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Reuters: ‘Skinhead’ Brexit vote digital billboard criticized for playing on race

The striking tableau is the latest attempt to engage voters in the debate over Britain's future ahead of the June 23 referendum, in which public opinion is evenly split and many remain undecided about how to vote, or whether to vote at all. […]

reuters.com
Fri, May 27, 2016 at 2:45 AM

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Lamar Advertising Adds New Digital Billboards to Growing Network in New Jersey (Lamar)

New Digital Billboard on the New Jersey Turnpike This new digital billboard is located on the New Jersey Turnpike (I-95), just north of Exit 16E. It reaches commuters traveling to Northern New Jersey, as well as people headed to the George Washington Bridge via the New Jersey Turnpike. […]

lamar.com
Fri, May 27, 2016 at 2:41 AM

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16:9: InfoComm Lists 361 Digital Signage Exhibitors – Some Who Actually Do Digital Signage

InfoComm has never really been a big show for the software side of the digital signage business, and that’s a trend that continues in a couple of weeks in Las Vegas. There are 361 exhibitors that have associated themselves to the digital signage category, among many, in the exhibitor directory. […]

sixteen-nine.net
Thu, May 26, 2016 at 8:59 AM

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David Meerman Scott’s Keynote at DSE 2016, Part II (DSConnection)

Here’s the second installment of the DSE 2016 keynote delivered by celebrated speaker, marketing strategist and author David Meerman Scott. In this presentation, entitled Real-Time Marketing, Newsjacking and Digital Signage, Scott outlined meaningful, measurable and low-/no-cost strategies to instantly reach your digital signage audience directly. […]

digitalsignageconnection.com
Thu, May 26, 2016 at 5:49 AM

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Top Ten Industry Categories in OOH Ad Spending and Other Stats from Q1, 2016

As OAAA reported earlier, the out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion. Below is the list of top ten industry categories that spent the most on OOH advertising. […]

Editorial
Thu, May 26, 2016 at 2:14 AM

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JCDecaux edges out Clear Channel in Telford (SignLink)

JCDecaux have edged out Clear Channel from Telford’s mall which is seeing an injection of £200m into an expansion programme that will see the centre become one of the largest shopping hot spots in the country. […]

signlink.co.uk
Thu, May 26, 2016 at 1:38 AM

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OOH heavyweights Shute and Blackburn launch new specialist agency Partisan (More About Advertising)

Out of home industry heavyweights Kevin Shute and Richard Blackburn are launching a new OOH communications agency – Partisan Communications. The new agency is partnering with Eric Newnham’s Talon Outdoor, the leading independent agency that handles Omnicom’s OOH spend in the UK. Shute has been running his own OOH company Rainmaker and before that was a partner in Van Wagner. […]

moreaboutadvertising.com
Thu, May 26, 2016 at 1:37 AM

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South Africa: Outdoor Measurement Council (OMC) offers ways to measure OOH audience (Bizcommunity)

There is continuous refinement taking place in the OOH measurement sphere, but one of the main advantages is geomarketing – having a presence at a time when users aren't online. […]

bizcommunity.com
Thu, May 26, 2016 at 1:35 AM

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Backstage at BroadSign: Product Specialists – the “how tOOH” people

Sponsor content. The first part of our “Backstage at BroadSign” miniseries will focus on the people we, in Marketing, ask to turn IT talk into English – our Product Specialists. BroadSign’s Product Specialists are bridges between internal sales and development teams, and external customers and partners. […]

Thu, May 26, 2016 at 1:34 AM

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Suzanne La Forgia of Captivate on the Digital Out-of-Home World (Media Village)

This piece contains promotion for Captivate Network [Ed]. Charlene: What is the Captivate footprint? Suzanne: Our digital video network is located in office buildings across the U.S. […]

mediavillage.com
Wed, May 25, 2016 at 6:17 PM

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Digital Signage Summit Joins InfoComm 2016 for First North American Event (AVNetwork)

InfoComm International’s Digital Signage Summit will make its first North American appearance at InfoComm 2016 on June 7, 2016, at the Las Vegas Convention Center. Presented by Invidis Consulting and Integrated Systems Events, the daylong summit will give attendees an opportunity to learn about digital signage trends and use cases from industry experts. […]

Wed, May 25, 2016 at 6:14 PM

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Hacker faces 10 years in prison for hacking highway sign with “Drive Crazy Yall” (TechWorm)

Eltgroth, a 26 year-old hacker from Texas, was arrested on Sunday for reprogramming an electronic highway sign to read “DRIVE CRAZY YALL.” As we have reported over the years, hacking highway signs, billboards, advertising boards are pretty commonplace in US but Eltgroth seems to have hacked and defaced the highway sign at a wrong time and wrong place. […]

techworm.net
Wed, May 25, 2016 at 6:01 PM

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