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City of Pitt Meadows looking to add more lucrative digital signs digital billboards (Maple Ridge News)

Last July, the City of Pitt Meadows partnered in a digital billboard that brought the city revenue and a package of improvements. This summer, the city is looking at adding another digital billboard or two along Lougheed Highway, and more lucrative deals. Pattison Outdoor Advertising replaced all 15 of the city’s bus shelters, added six new benches, and provided a new digital sign for city hall. […]

mapleridgenews.com
Thu, Jun 30, 2016 at 5:06 PM

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Interview with Lori Hiltz, CEO, Havas Media at Advertising Week (Video, 7:28; YouTube)

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youtube.com
Thu, Jun 30, 2016 at 7:17 AM

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MediaPost: Visual, Digital And Environmental Signals Target Personal Messages

An electronic poster may display an ad for the movie "Independence Day: Resurgence" when an adult stands in front of the digital sign, but switches to "Finding Dory" when a child steps in. […]

mediapost.com
Thu, Jun 30, 2016 at 7:14 AM

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Singapore has the highest penetration of digital OOH screens in the world, but it has not reached the peak yet (Campaign Asia)

According to PwC, by 2019, the city state will see digital OOH advertising revenue account for 60.4 percent of total OOH advertising revenue, while exceptional growth in London will help the UK reach 53.7 percent. Hong Kong comes in second at 55.5 percent. […]

campaignasia.com
Wed, Jun 29, 2016 at 7:02 PM

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What’s behind outdoor ad giant Ooh!Media’s surprise acquisition of youth media publisher Junkee (AdNews)

Ooh!Media’s acquisition of Junkee could be a sign of things to come in the of outdoor space, industry experts tell AdNews. Ooh!Media acquired an 85% stake in youth publisher Junkee Media over the weekend in a deal worth just above $11 million, with a right to buy the remaining 15% in the future. […]

adnews.com.au
Wed, Jun 29, 2016 at 6:17 PM

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How to choose the right displays for your digital signage network (DSToday)

Whether it's a business, airport, sports arena or stadium, hotel or church, selecting the best technology for a digital display is critical. Is the display indoors, outdoors or both? What will it cost? […]

digitalsignagetoday.com
Wed, Jun 29, 2016 at 5:58 PM

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Canadians still pay attention to OOH ads as they disengage from other media (OMAC)

A new study reinforces the challenges in reaching Canadian shoppers, particularly millennials age 18-34. The 2016 BrandSpark Canadian Shopper Study* found that almost one-half (48%) of millennials report using ad blocking software to avoid online ads on their desktop or mobile device. […]

omaccanada.ca
Wed, Jun 29, 2016 at 5:47 PM

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FBI Activates Digital Billboards in Eight States, Adds New Fugitive to Ten Most Wanted List (Billboard Insider)

The FBI added a murder suspect to its Ten Most Wanted list on June 28, and immediately activated digital billboards in eight states. The suspect is wanted for murdering a woman who was nine months pregnant in Milwaukee on March 6. The victim was shot at home, and lost her unborn child. […]

billboardinsider.com
Wed, Jun 29, 2016 at 4:21 PM

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Smart Billboards In Japan Can Show Ads Based On Car Models Passing By (TECH Times)

A new kind of billboard in Japan, while not as big as the one put up by Samsung in Moscow, is much more technologically advanced, and could signal the future of the advertising medium. Cloudian, a smart data storage company, and Dentsu, a Japanese advertising agency, have teamed up to launch smart billboards in the Asian country. […]

techtimes.com
Wed, Jun 29, 2016 at 4:20 PM

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Cloudian starts serving targeted ads on Tokyo billboards, just like web pages (TECH2)

Cloudian, along with Dentsu, Quanta Cloud Technology, and Smart Insight Corporation with support from Intel have tested billboards in Tokyo that use realtime big data analysis and machine learning to deliver targeted ads for road drivers. The billboards recognize the make of the vehicle, and then display an advertisement targeted at that vehicle. […]

tech.firstpost.com
Wed, Jun 29, 2016 at 1:50 AM

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Digital Signage Summit Europe 2016: Photo gallery from Munich (DS Summit)

In this photo gallery we show first impressions from DSS Europe 2016 on 23rd and 24th June at the Hilton Munich Airport Hotel. […]

digitalsignagesummit.org
Tue, Jun 28, 2016 at 4:40 PM

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Havas rolls out new global DOOH network Adcity (More About Advertising)

Havas is launching a new global out of home and geolocation network, Adcity. Adcity has been running for two years in France and will now include operations across 35 offices with 300 local experts across Europe, Asia, North America and Latin America. The global rollout will see new offices opening in Europe, US and Asia. […]

moreaboutadvertising.com
Tue, Jun 28, 2016 at 4:23 PM

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Health Media Network and Gimbal to Create the First and Largest Healthcare Proximity Beacon Network In the U.S.

Health Media Network (HMN), one of the nation’s fastest growing digital Point of Care media companies, and Gimbal, Inc., a location and proximity-based mobile engagement company, today announced a partnership that will leverage Gimbal’s technology to deliver hyper-targeted mobile messaging to audiences within Health Media Network physician offices nationwide. […]

dp-aa.org
Tue, Jun 28, 2016 at 4:19 PM

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Dynamic DOOH content in the UK during Euro 2016 (DS Summit)

JCDecaux has been showing live news in its rail, roadside and retail networks during the Euro 2016 football championship. For this campaign, JCDecaux cooperates again with content partner Press Association. […]

digitalsignagesummit.org
Tue, Jun 28, 2016 at 4:07 PM

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13 Reasons Consumer Displays are Not an Option for DOOH Networks, Part II (DSConnection)

And now we continue with seven more reasons why consumer displays are not an option for any serious digital signage application: Off-site Display Management. If you plan on managing your signage displays from an off-site, centralized location, having a remote-management feature on the displays is a must. […]

digitalsignageconnection.com
Tue, Jun 28, 2016 at 4:05 PM

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