A lot of traffic on this site continues to be generated by readers looking for low-cost digital signage player solutions – as in 100s of page views a day just for a round-up of Raspberry Pi options. I also see a lot of interest in posts involving Chrome devices and PC sticks. […]
Spotted by an industry vet connecting through Miami’s airport … The wonky screen in the right has a notification message reminding the screen operator he or she can upgrade to Windows 10! It’s not that hard to disable this stuff, and avoid looking like a doofus. […]
Online ad-space booking will aid industry consultants and analysts, out-of-home advertising companies, the major brand owners and the entire outdoor media industry value chain stakeholders to align their market centric strategies according to ongoing and expected trends in future. […]
The digital Signage Business Climate Index Spain and Portugal has declined by 14,66 base points from 69,40 base points to 54,74 base points. The number of negative answers from the market participants increased, however, more than half of the polled companies register a good situation for their products and services in May. The optimism towards the near future is rated much more conservative. […]
This is the seventh year of the contest which judges digital out-of-home ad concepts yet to be made. Ocean helps realise the winning ads and showcases them on their networks in the UK - and this year, in Hong Kong and New York. […]
Churchill Motor Insurance will launch its latest ‘Uninsured Drivers’ brand activation, with the world’s first interactive DOOH (digital out of home) insurance campaign. It’s estimated that over 1 million of UK drivers don’t have car insurance; a problem that can cost honest motorists dearly. […]
MédiaKiosk will replace and modernise 360 of the capital’s existing newsstands with a new self-service kiosk concept. These new newsstands, designed by Matali Crasset, will be more user-friendly, more comfortable and in tune with the needs of kiosk staff. They will be rolled out over two years from June 2017. […]
It’s not only startups that favor out-of-home. Tech giants Google and Facebook — which claimed almost two-thirds of the $60 billion online advertising market last year — have incorporated OOH into their marketing campaigns too. […]
The out-of-home market is turning its real-world infrastructure into a tool for data-driven digital media. An OOH campaign nowadays for a CPG client may look more like a tapestry of strategic relationships. […]
We like to think of Twitter as something that compliments and adds to the strengths of other media - a bridge not an island. This is particularly true for Out of Home (OOH). It enjoys a symbiotic relationship with, and has much in common with Twitter. […]
The disappointment. The furrowed brow. Overall, the UK had a fairly poor showing in the ‘Screens, Digital Billboards or Digital Outdoor’ categories across Media, Outdoor and Cyber Lions this year. […]
The Board has appointed Tom Scott as interim President and CEO. All changes are effective immediately. […]
Outdoor advertising has been used for centuries—because it works. But now that we live our lives on screens and in bits and bytes, can Outdoor even compete? Absolutely. […]
The current median CPM (cost per thousand impressions) of transit shelters at $3.45 is higher than digital advertising with a median of about $2, but much lower than non-primetime TV spots at $8.99 and print magazines at $14.00. […]
In June of 2015, right after I joined TAB, I launched a survey among our members. The purpose of this survey was to identify the perceptions the industry held of our organization, what they wanted improved, and how we could better help their businesses. More than 230 members participated. […]
