Not sure what’s up, but lately I’ve been involved in a string of webinars, helping put various companies and organizations. There are at least two more coming up. […]
In 2013, at only 36 years old, Helma Larkin assumed the role of chief financial officer of the network's out-of-home shop Posterscope. A year later, as CEO, she was charged with pushing not only her agency, but also the entire traditional OOH industry, into new, tech-enabled programmatic buying. […]
To Barcelona for the FEPE International Congress, a line-up of the world’s top out of home media owners, agencies, technology suppliers and some clients. […]
In the once traditional out-of-home (OOH) world, location-based media infrastructure is getting smarter. It’s becoming more dynamic and already flexing its digital muscle. In a democratized media world, all screen technology is created equally. […]
An eight-month probe by a marketing trade group revealed that ad agencies are accepting rebates from media companies in the U.S., according to people familiar with the matter, findings that will likely stoke concerns about transparency in the industry. […]
When I was over at the ISE show in Amsterdam a few months ago, I remember seeing a Shenzhen company that had a set of lightweight, skinny and flexible LED display products that I thought would make the NanoLumens guys think, “Gee, that looks familiar.” But the company was one I’d never heard of, so I doubted Atlanta-based Nano would be all that fussed about cheap Chinese clones. […]
If you missed Canonical‘s webinar yesterday on using Raspberry Pis and Ubuntu Linux for digital signage, you can hit this link and get a replay of the one-hour session. I blabber on for a bit at the start as I host the thing, but the attraction is Viktor Petersson, who runs Screenly, a signage CMS built around the low-cost micro PCs. […]
The stealthy replacement of traditional billboards and posters with digital displays has taken place – largely unheeded – over a number of years; but Digital Out of Home (DOOH) advertising has now reached a tipping point, with Clear Channel Outdoor announcing it will make more revenue from digital than traditional OOH formats this year. […]
The Out-of-Home (OOH) industry today reported a net revenue of $63.4 million for the month of May, an increase of 19.6% from the same month last year, which posted a net revenue of $53.0 million.* Year-to-date revenue has increased by 17.8%, tracking at $295.0 million, up from $250.5 million* for the same time last year. […]
The DSF Europe Digital Signage Business Climate Index has declined by 8,15 base points from 62,80 points to 54,65 base points in May. The current business situation remains positive – with good ratings reaching almost 70%. The outlook towards the near future is more conservative. […]
Following an in-depth examination exceeding 12 months, JCDecaux has unfortunately had to decide not to pursue the acquisition of Metrobus group. […]
Screens have been used in queues for a long time now. The “take a number” format of queue management was quick to transition to digital, but the same fundamental drawbacks that existed before weren’t corrected by simply transitioning to computerized numbers. Current queue management options are little more than expensive red tape. […]
"Global macroeconomic factors including low oil prices, strong U.S. dollar, slowing GDP, political instability and other uncertainties continue to affect customer purchasing decisions," CEO Reece Kurtenbach said in a statement. "This creates some uncertainty in the near-term outlook for orders; therefore, we expect modest growth in fiscal 2017 and we will carefully manage our spending," he added. […]
Daktronics (NASDAQ:DAKT) reported pre-market Wednesday it swung to an unexpected loss in Q4 on lower revenues that missed analysts’ forecasts compiled by Capital IQ. […]
The steady rise in out-of-home media spend is the result of several factors. Out-of-home (OOH) media is really the last remaining “broadcast” channel. While digital advertising has given marketers many tools to reach “anybody,” the tools available to reach “everybody” are disappearing due to fragmentation. […]
