In a smart city, the billboard will bounce back (RCR Wireless)
The growing number of connected digital screens and smart city sensors mean billboards no longer have to be blunt instruments. Indeed, they can be precision tools. Screen space can be bought and sold at auctions based on real-time data showing how many people are in the vicinity, how many of these people are standing still and their demographic profiles. […]
Wed, Jul 6, 2016 at 4:49 PM