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Restaurant digital signage goes beyond the menu board (Screen Media Mag)

F […]

Thu, Jun 23, 2016 at 10:54 AM

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MediaPost: Why Is OOH Programmatic Media Buying Problematic?

Several partnerships of media agencies, OOH vendors and technology companies have formed to develop and test platforms that promise real-time buying and campaign optimization. Proponents of programmatic media buying promise far greater efficiency, speed and flexibility, but a number of fundamental obstacles will make universal adoption in the OOH industry a distant prospect at best. […]

mediapost.com
Wed, Jun 22, 2016 at 8:14 PM

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The implications of increasing integration between OOH, mobile and online advertising (Mediatel)

The marriage between out-of-home and digital media has its challenges, but ultimately there's a deep audience connection which should result in wedded bliss, writes Crimtan's Neil Alldritt Last month, a digital billboard located in Malmö Central Station, Sweden, began showing hardcore pornography instead of the local government information it was supposed to be displaying. […]

mediatel.co.uk
Wed, Jun 22, 2016 at 7:56 PM

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MediaPost: Online Ad Spend Overtakes TV Next Year; OOH to Continue Strong Growth

TV and out-of-home advertising have the healthiest futures, while the outlook for print (at least in print format) is dim. Out-of-Home (OOH) advertising has the strongest prognosis of the traditional media types, though its healthy outlook is mostly the result of strong projected growth in digital out-of-home advertising. […]

mediapost.com
Wed, Jun 22, 2016 at 7:55 PM

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Backstage at BroadSign: How the Quality Assurance (QA) Team Works

Sponsor feature. The name explains it all – Quality Assurance ensures BroadSign products are released at a level of exceptional quality and maintain this standard as the products evolve. The team currently consists of eight members, all located at our Montreal headquarters, and collaboration is the name of their game. […]

Wed, Jun 22, 2016 at 7:52 PM

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Free Digital Signage Templates for Independence Day for Restaurants, Amusement Parks, Offices, and Hotels from Mvix

Sponsor feature. One way to get the attention of and engage with the more than 156 million people expected to participate in the holiday festivities is through digital signage. In addition to catching people’s attention, digital signage enhances excitement and can drive the urgency to buy your product/service. […]

mvixdigitalsignage.com
Wed, Jun 22, 2016 at 7:51 PM

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When Unpredictable Weather Strikes — Digital OOH Uses Real-Time Messaging (iHeart Billboards)

Digital billboards sprinkled throughout the US can change on a dime, relaying safety messages and updates to local communities as weather patterns emerge. […]

Wed, Jun 22, 2016 at 7:51 PM

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Clear Channel’s Storm Launches Two New Sites in Greater Manchester DOOH (Pioneering OOH)

Clear Channel’s super premium digital brand, Storm, has unveiled their latest sites in Greater Manchester, Storm Mancunian Tower and Storm Trinity Way. These sites are the 28th and 29th to join Storm’s nationwide portfolio and follow the launch of Storm Mancunian Way earlier this year, creating a trio of landmark sites in the city. […]

pioneeringooh.com
Wed, Jun 22, 2016 at 7:41 PM

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Ocean Collections drive stature of DOOH roadside (Outsmart)

Two new DOOH collections give brands access to high definition screens in some of the country’s most exclusive postcodes across eight cities, reaching 39.8 million drivers and passengers. […]

outsmart.org.uk
Wed, Jun 22, 2016 at 7:39 PM

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Astral Out of Home has a new President (Broadcaster Magazine)

Moses was most recently Vice-President, Field Operations Support for Bell, and previously held the position of Vice-President, Bell Technical Solutions. With a passion for technology innovation and a commitment to excellent client service, Moses brings a dynamic skill set to Astral Out of Home. […]

broadcastermagazine.com
Wed, Jun 22, 2016 at 6:57 PM

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The Drum: Why Programmatic is on a collision course at Cannes (OOH included)

Audio, out-of-home and television are three innovations that agencies should be aware of, particularly as so-called ‘traditional’ media become more digital. It is why The Trade Desk recently launched programmatic radio, headlining with Spotify and other partners. Patterson also points to outdoor’s geographical targeting possibilities, something that is already happening in parts of London. […]

thedrum.com
Wed, Jun 22, 2016 at 6:54 PM

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16:9: 7+ Tools For Using Social Media On Digital Signage Screens

Social media can be a great resource for fresh, interesting, funny and highly visual content for digital signage screens, but there’s a lot more to it than pointing your content management software at a web address or hash tag. […]

sixteen-nine.net
Wed, Jun 22, 2016 at 9:29 AM

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MediaPost: Out-Of-Home Advertising To Grow For Next 5 Years

According to a new study and report from Borrell, Out-of-Home advertising is the only advertising medium unaffected by the Internet. At $7.5 billion it is half the size of radio advertising and one-third the size of newspapers. […]

mediapost.com
Tue, Jun 21, 2016 at 6:02 PM

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16:9: Curious: OOH Media Firm Acquired By Insurance Holding Company

Most of the mergers and acquisitions that happen in this industry have some obvious rationale behind them, but news that the Canadian OOH firm Rouge Media Group is now owned by an insurance holding group isn’t one of them. […]

sixteen-nine.net
Tue, Jun 21, 2016 at 6:01 PM

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Four insights from the FEPE Congress (Primedia, via Bizcommunity)

The OOH industry is in the midst of a sea-change - that much was apparent at this year's FEPE conference in Barcelona. New ideas abound, but it will take a while before these settle into any kind of coherent whole. […]

bizcommunity.com
Tue, Jun 21, 2016 at 5:55 PM

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