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Cloudian starts serving targeted ads on Tokyo billboards, just like web pages (TECH2)

Cloudian, along with Dentsu, Quanta Cloud Technology, and Smart Insight Corporation with support from Intel have tested billboards in Tokyo that use realtime big data analysis and machine learning to deliver targeted ads for road drivers. The billboards recognize the make of the vehicle, and then display an advertisement targeted at that vehicle. […]

tech.firstpost.com
Wed, Jun 29, 2016 at 1:50 AM

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Digital Signage Summit Europe 2016: Photo gallery from Munich (DS Summit)

In this photo gallery we show first impressions from DSS Europe 2016 on 23rd and 24th June at the Hilton Munich Airport Hotel. […]

digitalsignagesummit.org
Tue, Jun 28, 2016 at 4:40 PM

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Havas rolls out new global DOOH network Adcity (More About Advertising)

Havas is launching a new global out of home and geolocation network, Adcity. Adcity has been running for two years in France and will now include operations across 35 offices with 300 local experts across Europe, Asia, North America and Latin America. The global rollout will see new offices opening in Europe, US and Asia. […]

moreaboutadvertising.com
Tue, Jun 28, 2016 at 4:23 PM

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Health Media Network and Gimbal to Create the First and Largest Healthcare Proximity Beacon Network In the U.S.

Health Media Network (HMN), one of the nation’s fastest growing digital Point of Care media companies, and Gimbal, Inc., a location and proximity-based mobile engagement company, today announced a partnership that will leverage Gimbal’s technology to deliver hyper-targeted mobile messaging to audiences within Health Media Network physician offices nationwide. […]

dp-aa.org
Tue, Jun 28, 2016 at 4:19 PM

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Dynamic DOOH content in the UK during Euro 2016 (DS Summit)

JCDecaux has been showing live news in its rail, roadside and retail networks during the Euro 2016 football championship. For this campaign, JCDecaux cooperates again with content partner Press Association. […]

digitalsignagesummit.org
Tue, Jun 28, 2016 at 4:07 PM

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13 Reasons Consumer Displays are Not an Option for DOOH Networks, Part II (DSConnection)

And now we continue with seven more reasons why consumer displays are not an option for any serious digital signage application: Off-site Display Management. If you plan on managing your signage displays from an off-site, centralized location, having a remote-management feature on the displays is a must. […]

digitalsignageconnection.com
Tue, Jun 28, 2016 at 4:05 PM

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Industry Weapon partners with Cisco for digital signage deployments (PRNewswire)

As part of an ongoing effort to further develop Cisco's digital signage portfolio, the partnership was designed to help Cisco digital signage users create and manage custom content through Industry Weapon's CommandCenterHD software. […]

prnewswire.com
Tue, Jun 28, 2016 at 3:57 PM

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Ice hockey in Real-time – Škoda DOOH campaign in Russia (DS Summit)

During the ice hockey world championship (IIHF) in 2016, Škoda utilised DooH screens for a live campaign in St Petersburg’s Pulkovo Airport. The Volkswagen-owned Czech car manufacturer Škoda recently implemented a DooH campaign incorporating live feeds from ice hockey world championship matches. […]

digitalsignagesummit.org
Tue, Jun 28, 2016 at 3:55 PM

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New High Brightness, Vandal- and Weather-Proof Displays for Outdoor Digital Signage (Samsung Insights)

Samsung has developed a range of outdoor-ready, high brightness display solutions designed to not only win the battle against glare, heat, cold and rain, but also against human factors like vandalism. For years, outdoor digital signage displays have only been assembled and optimized by small, specialty companies, limiting production runs and resulting in high costs. […]

insights.samsung.com
Tue, Jun 28, 2016 at 3:52 PM

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OAAA: Why Revenue, Ad Spend Reporting Are Critical to OOH Growth

By outpacing all advertising media other than digital media (mobile, social, online), the OOH industry has now posted 24 consecutive quarters of growth and is positioned to remain number two in total growth among core media through 2016, according to Magna Global. As OOH continues to increase ad spend revenue, our industry needs to become as transparent as possible to further engage advertisers. […]

Editorial
Tue, Jun 28, 2016 at 12:19 AM

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What Brexit means for the UK media industry (Digiday)

On Thursday, Britain made its choice. The vote to leave the European Union prevailed by a razor-thin margin, dividing and shocking the country. Markets responded negatively, with the pound tumbling to its lowest since 1985, and prime minister David Cameron announcing he will pass on the baton to someone from the leave campaign. […]

digiday.com
Mon, Jun 27, 2016 at 3:14 PM

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How Digital Displays Improve the Airport Experience and Impress Passengers (Aviation Pros)

The increase in passenger traffic combined with longer wait times is putting pressure on airports to up their game in terms of passenger experience. Airports are investing heavily in upgrading technology and experience, with a goal of trying to make average airline passengers feel like they are sitting in their living rooms instead of an airport lobby. […]

aviationpros.com
Mon, Jun 27, 2016 at 3:08 PM

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Ask the Board: What you can learn from digital signage network failures (DSConnection)

This week’s question is answered by members of the DSE Advisory Board INDUSTRY CONSULTANTS COUNCIL. “One of the MOST common issues we see when a network has failed is lack of proper planning and not fully understanding objectives. The objectives drive the message, since they state the business outcomes you are looking for. […]

digitalsignageconnection.com
Mon, Jun 27, 2016 at 3:08 PM

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Clear Channel to Deploy DOOH Ad Network at Minneapolis-St. Paul International Airport (Business Wire)

Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE:CCO), and a subsidiary of iHeartMedia Inc., has signed a new 10-year partnership with the Metropolitan Airports Commission (MAC) for the advertising concession at the Minneapolis-St. Paul International Airport (MSP). […]

businesswire.com
Mon, Jun 27, 2016 at 3:07 PM

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16:9: Cannes Lion-Winning Data-Driven Campaign Ties Discounts To Butt-Ugly Winter Temperatures

There’s no end of talk out there about digital OOH being part of integrated marketing campaigns that span mediums and use data, but not nearly as many real-world examples of it being done … but here’s one. […]

sixteen-nine.net
Sun, Jun 26, 2016 at 9:09 AM

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