One of the world’s biggest advertising groups is launching a global agency specialising in out-of-home media. Havas, which set up its Adcity business in France 18 months ago, is now taking it worldwide under the leadership of Matthieu Habra, formerly with Posterscope and Posterconseil’s Screenbase. […]
Raise your hand if this happened to you lately: You walked up to an informational display in a hotel, shopping mall or retail establishment and you instinctively tried to tap, swipe or pinch the screen to find whatever information you were in search of. And when you realized the screen wasn't interactive, you became frustrated. […]
Holland Park Roundabout unveils a step change in the way advertisers can target motorists in real-time. The jewel in west London’s crown delivers personalised one-to-one messages to an affluent audience of 4 million. Located by Westfield London (28 Million shoppers per year and £1 billion in annual sales), this premium location takes real-time media to the next level. […]
It's frustrating to begin any kind of digital solution installation only to have to start over due to miscommunication, the budget running dry or not having the capacity to handle the technology. […]
New Zealand was facing with the issue of decline in beer consumption. In order to tackle this, DB Export, a brewery in New Zealand created a biofuel made using leftover yeast from brewing beer called "Brewtroleum." The ad conceptualised by Colenso BBDO in Auckland encouraged men to have beer to do a social good. […]
So, as I emerge from six days of sitting in a dark bunker under the Palais, having reviewed 5,300 pieces of outdoor work and surviving on MR PIZZA’S finest tuna (?!) pizza, I am a mixed-up bag of emotions. First off is pride – and it is pride that I work in an industry that, at its best, has the quality of thinking that can make this planet a more interesting and exciting place. […]
Last July, the City of Pitt Meadows partnered in a digital billboard that brought the city revenue and a package of improvements. This summer, the city is looking at adding another digital billboard or two along Lougheed Highway, and more lucrative deals. Pattison Outdoor Advertising replaced all 15 of the city’s bus shelters, added six new benches, and provided a new digital sign for city hall. […]
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An electronic poster may display an ad for the movie "Independence Day: Resurgence" when an adult stands in front of the digital sign, but switches to "Finding Dory" when a child steps in. […]
According to PwC, by 2019, the city state will see digital OOH advertising revenue account for 60.4 percent of total OOH advertising revenue, while exceptional growth in London will help the UK reach 53.7 percent. Hong Kong comes in second at 55.5 percent. […]
Ooh!Media’s acquisition of Junkee could be a sign of things to come in the of outdoor space, industry experts tell AdNews. Ooh!Media acquired an 85% stake in youth publisher Junkee Media over the weekend in a deal worth just above $11 million, with a right to buy the remaining 15% in the future. […]
Whether it's a business, airport, sports arena or stadium, hotel or church, selecting the best technology for a digital display is critical. Is the display indoors, outdoors or both? What will it cost? […]
A new study reinforces the challenges in reaching Canadian shoppers, particularly millennials age 18-34. The 2016 BrandSpark Canadian Shopper Study* found that almost one-half (48%) of millennials report using ad blocking software to avoid online ads on their desktop or mobile device. […]
The FBI added a murder suspect to its Ten Most Wanted list on June 28, and immediately activated digital billboards in eight states. The suspect is wanted for murdering a woman who was nine months pregnant in Milwaukee on March 6. The victim was shot at home, and lost her unborn child. […]
A new kind of billboard in Japan, while not as big as the one put up by Samsung in Moscow, is much more technologically advanced, and could signal the future of the advertising medium. Cloudian, a smart data storage company, and Dentsu, a Japanese advertising agency, have teamed up to launch smart billboards in the Asian country. […]
