The outdoor advertising company has leased two tower full floors, totaling 46,537 sq. ft. JCDecaux will occupy the entire 73rd and 74th floors of the World's Most Famous Building. […]
Summary: Outfront's recent deal with SigFox highlights the huge potential for Data Services at Billboard Companies. Adding Small Cell and Macro Cell to existing Billboard infrastructure has tremendously positive economics. LAMR and OUT are both strong Buys, but I prefer OUT due to the current SigFox / Diamond Communications agreements in place. […]
We’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for the creative revolution! A rich and diverse Digital Out of Home landscape is now in place, bursting with possibility and unfettered by the constraints associated with the traditional medium. […]
In anticipation of the August 19 release of Nine Lives in cinemas and encourage consumer engagement, Posterscope, Exterion Media and MKTG executed a consumer experience that included a competition to win Nine Lives soft-toys, further promoting the film release. The activation took place in a Pokémon Go hot-spot and Pokémon hunters arrived in multitudes, looking for their latest catch. […]
If you were at InfoComm last month, one thing you may have noticed oddly AWOL was the transparent OLED technology the company showed earlier in the year at ISE in Amsterdam, and also at Digital Signage Expo. I heard quietly at InfoComm from a Samsung contact that OLED, in Samsung’s view, wasn’t ready for the commercial space. […]
The Montreal-based digital signage software firm BroadSign has taken the somewhat unusual approach of announcing to its industry brethren that it’s going after a company it regards as a patent troll. I’ve asked BroadSign what industry cooperation might entail, but have not heard back. […]
The investment in a new production line will give LG Display, a supplier of mobile phone displays to Apple Inc., the ability to ramp up mass production in the second half of 2018, as technology companies increasingly turn to OLED displays for the screens in smartphones, tablets and smartwatches. […]
Younger users, as well as those who live in cities in Canada, saw more outdoor ads. Despite the rise of digital options for out-of-home ads, internet users in Canada were more likely to have seen static billboards within the past week than any other type of outdoor placement, according to January 2016 research. […]
The industry is still very much concentrated on a local or national region. Most companies have no or only loose business interests in Great Britain. Market participants who expect a negative influence are either dependent on exchange rates because of their purchasing policy or have customers respectively close business ties on the islands. […]
It wasn’t long ago when digital signage was being sold as a way to reduce printing costs, and to update information in a timely manner. Digital panels were essentially very expensive posters. Recent innovations in display and software technologies have transformed the use of digital signage as a medium. […]
Sponsored article. The third segment of the “Backstage at BroadSign” miniseries features our team of Core Developers. The Core Development team builds all BroadSign Core products, encompassing the formulation of strategy, architectural and software design and user interface coding. […]
JCDecaux plans to roll out more iconic digital sites across the South West London area in 2016, including Wandsworth Roundabout and the Wandsworth High Street Showcase. This follows the successful development of the digital W8 network of 8 locations and 12 screens in the west of London. This takes the total number of large iconic digital screens that JCDecaux operate to 43. […]
AOOH's agreement with Toronto Pearson adds to 2015 agreements with Vancouver International Airport, Ottawa Macdonald-Cartier International Airport, and Halifax Stanfield International Airport, as well as previous contracts awarded for Montréal-Pierre Elliott Trudeau and Québec City Jean Lesage international airports. […]
Since 2012, T-Rex Property AB has filed 59 cases (and counting) against digital signage media owners and vendors for alleged patent infringement. What began as a few filings against some of the larger publishers in our space has increased in scope to affect our industry. BroadSign has brought an action for declaratory judgment against T-Rex, as we believe that we do not infringe their patents. […]
Company Turns Geotemporal Data into Actionable Insights on Consumer Behavior. Vistar Media, a leading technology provider for out-of-home media, has joined The Digital Place Based Advertising Association (DPAA). Using geospatial technology, Vistar Media accumulates valuable, actionable insights to reach on-the-go consumers through mobile and out-of-home advertising. […]
