The Road to Gold: OOH Celebrates the Olympics (iHeart Billboards)
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Fri, Jul 29, 2016 at 5:29 PM
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Friday, July 29, 2016 Fri, Jul 29, 2016
Fri, Jul 29, 2016 at 5:29 PM
Digital signage gives a boost to Dubai Airport’s retail revenue (DS Summit)
In 2015, Dubai Duty Free earned a total of over 1.8 billion US dollars at both airports, in addition comes the significantly smaller business area of leisure. Last year, the company cleared a total of 1.993 billion Dollars. The yearly sales quota per square metre of airport retail space represents roughly 50,000 Dollars. […]
digitalsignagesummit.org
Fri, Jul 29, 2016 at 5:11 PM
Fri, Jul 29, 2016 at 5:11 PM
Digital signage business sentiment volatile in Benelux (DS Summit)
The positive assessment of the current business situation for products and services in the Digital Signage and Digital-out-of-Home industry has grown for the third successive time since the start of the year. However, the increasingly cautious view on the near future dominates the index and is responsible for the overall negative trend. […]
digitalsignagesummit.org
Fri, Jul 29, 2016 at 5:07 PM
Fri, Jul 29, 2016 at 5:07 PM
WIRED: So Digital Billboard Ads Change With the Speed of Traffic Now
YOU HATE CREEPING through traffic. But advertisers love it, because you’re a captured audience with plenty of time to consume sophisticated messages. If you’re zipping along, they have just a moment to pitch you burgers, or tires, or cloud services. […]
wired.com
Fri, Jul 29, 2016 at 4:48 PM
Fri, Jul 29, 2016 at 4:48 PM
How to find the right digital signage software (DS Today)
As digital out of home media continue to evolve, the role of software is increasingly important. Software is the gateway to processing the mass amounts of data now available to advertisers to shape and direct their messages, providing an unprecedented level of visibility into return on their media dollars. […]
digitalsignagetoday.com
Fri, Jul 29, 2016 at 4:46 PM
Fri, Jul 29, 2016 at 4:46 PM
The Real ROI of a Digital Building Directory (Mvix)
Sponsored feature. Digital building directories do wonders for long term cost savings and customer experience. At the core of great customer experience is proper communication and this is where digital building directories excel. […]
mvixdigitalsignage.com
Fri, Jul 29, 2016 at 7:46 AM
Fri, Jul 29, 2016 at 7:46 AM
WSJ: Avnet Outbids Daetwyler for Raspberry Pi Maker Premier Farnell
Avnet agrees to pay $907 million for U.K. company. LONDON—U.S. […]
wsj.com
Fri, Jul 29, 2016 at 7:40 AM
Fri, Jul 29, 2016 at 7:40 AM
Thursday, July 28, 2016 Thu, Jul 28, 2016
Virtual reality extends the potential of Out-of-Home with Pokémon Go (Exterion)
Pokémon Go met the latest movie release of Nine Lives, in an experience that brought the movie release, Out-of-Home - and the virtual world to life. […]
exterionmedia.com
Thu, Jul 28, 2016 at 6:13 PM
Thu, Jul 28, 2016 at 6:13 PM
Monetising out of home engagement – what’s next? Part 4 (AdNews)
In this four-part series, AdNews explores the brave new world of outdoor. Imagine a billboard that interacts with individual pedestrians, offering them compelling content to complement a sales message and then allow marketers to track the user journey from footpath to transaction. […]
adnews.com.au
Thu, Jul 28, 2016 at 6:09 PM
Thu, Jul 28, 2016 at 6:09 PM
JCDecaux warns of Brexit delays to London bus shelter project (Campaign)
JCDecaux has said the UK's vote to leave the European Union may impact further on the already delayed rollout of London's new digital bus shelter screens. JCDecaux cited concerns over Brexit in its third quarter results today, reporting a 3.4% in organic revenue growth – far less than the 10.5% it reported in Q1. […]
campaignlive.co.uk
Thu, Jul 28, 2016 at 5:53 PM
Thu, Jul 28, 2016 at 5:53 PM
Financial Times: JCDecaux to cut UK investment amid Brexit hit
Shares in JCDecaux have dropped 7.5 per cent this morning after the French outdoor advertising group said it is likely to cut back its UK investment plans amid Brexit-fuelled economic uncertainty. […]
ft.com
Thu, Jul 28, 2016 at 5:52 PM
Thu, Jul 28, 2016 at 5:52 PM
Reuters: JCDecaux to cut UK investments after Brexit vote
French outdoor advertising company JCDecaux (JCDX.PA) is planning to reduce investments in Britain following the country's vote to leave the European Union, its co-chief executive said on Thursday. The family-run company said it would review the number of screens it is installing in Britain following the "Brexit" vote in June. […]
uk.reuters.com
Thu, Jul 28, 2016 at 5:50 PM
Thu, Jul 28, 2016 at 5:50 PM
Mentos NowMints DOOH Campaign (Pioneering OOH)
Mentos launched a new campaign for NOWmints with multiple weather triggered digital out-of-home ads. Mentos wanted to target different flavors at certain times of the day that matched the weather and the mindset of consumers. The weather trigger aspect of the campaign is to heighten brand recall and awareness to the ad. […]
usa.pioneeringooh.com
Thu, Jul 28, 2016 at 3:29 PM
Thu, Jul 28, 2016 at 3:29 PM
Social Media Influencer – OOH Insights and Media Behavior (Pioneering OOH)
Posterscope’s Outdoor Consumer Survey profiles thousands of consumers across the nation and explores their media consumption behavior and attitudes to Out-of-Home advertising. Social Media Influencers are a highly sought after segment in the market. They have a large following on social media and share and post various amounts of content. […]
usa.pioneeringooh.com
Thu, Jul 28, 2016 at 3:29 PM
Thu, Jul 28, 2016 at 3:29 PM
JCDecaux 2016 half year financial results (JCDecaux)
Adjusted revenue for the six months ending 30th June 2016 increased by +10.8% to €1,617.3 million from €1,459.7 million in the same period last year. On an organic basis (i.e. excluding the negative impact from foreign exchange variations and the positive impact from changes in perimeter), adjusted revenue grew by +6.6%. […]
Thu, Jul 28, 2016 at 3:02 PM