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Software is increasing its share of digital signage budgets as hardware sales stagnate

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avinteractive.com
Tue, May 28 at 6:49 PM

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The latest in retail media? In-store messaging platforms (Supermarket News)

Retailers are now investing in connecting brands with customers at the point of purchase. Mark Hamstra. In-store media such as video display screens, audio broadcasts, and other strategically placed messaging are among the biggest opportunities for supermarket operators to grow their retail media networks. […]

supermarketnews.com
Tue, May 28 at 6:45 PM

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Retail media placements have high engagement but low viewability, says DoubleVerify report (EMARKETER)

by Jeremy Goldman. Ads on retail media networks enjoy a 183% higher engagement rate than the baseline average across all impressions tracked by DoubleVerify, indicating their effectiveness in capturing attention and prompting action, according to the measurement firm’s latest Global Insights report. […]

emarketer.com
Tue, May 28 at 6:41 PM

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ATMs could be an untapped goldmine for retail and commerce media (EMARKETER)

by Sara Lebow. When Chase Media Network launched last month, it revealed the potential for more payments and financial service companies to get in on the commerce media game, leveraging consumer payments data to sell ads. One unexpected out-of-home implementation could be ATMs, said Stuart Mackinnon, COO of NCR Atleos, on our “Behind the Numbers: The Baking & Payments Show” podcast. […]

emarketer.com
Tue, May 28 at 6:38 PM

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How can c-stores tap into the power of retail media networks? (CCentral)

Chris Daniels. With growth set to skyrocket, retail media networks (RMNs) in Canada are gaining attention from global market research firms and commerce marketing agency giants looking to tap into the data-powered targeting of these networks on behalf of CPG clients. […]

ccentral.ca
Tue, May 28 at 6:35 PM

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Planar Introduces Planar Luminate Ultra W Series

The Planar Luminate Ultra W Series models incorporate MicroLED technology to produce enhanced black levels and high brightness even in bright sunlight. The post Planar Introduces Planar Luminate Ultra W Series appeared first on Commercial Integrator. […]

commercialintegrator.com
Tue, May 28 at 5:42 PM

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Panasonic is selling its ProAV projector business (Invidis)

by Florian Rotberg. Panasonic Connect plans to sell its professional projector business as early as June at an estimated sales price of around USD 510 million. Panasonic Connect is one of the world’s largest suppliers of ProAV projectors – Panasonic shares the market for digital cinema projectors with Sharp NEC and Barco. […]

invidis.com
Tue, May 28 at 2:50 PM

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Should there be an independent evaluation of the different automated OOH buying platforms? (Billboard Insider)

Jason Kunkel-de Cesero, VP – Demand & Analytics Partnerships, Adquick. I think our sector could really benefit from an independent evaluation of the different buying tech in the market. So many times we hear that AdQuick has the best buying tech for both IO-based and programmatic OOH and that other well-adopted platforms have significant flaws. […]

billboardinsider.com
Tue, May 28 at 2:45 PM

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Electro Acoustics’ Chris Jordan: AV Living Legends #52

Chris Jordan, founder of Electro Acoustics, joins Commercial Integrator’s #AVLivingLegends series as the 52nd inductee. The post Electro Acoustics’ Chris Jordan: AV Living Legends #52 appeared first on Commercial Integrator. […]

commercialintegrator.com
Tue, May 28 at 2:39 PM

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Fine Pitch LED Now Matured To Point An LCD Video Wall Panel Can Be One-For-One Swapped For A Same-Sized LED (16:9)

by Dave Haynes. With the strong qualifier that there may well be something else out there like this (staying on top of ALL of this stuff ain’t easy), I saw an interesting indicator recently of just how much the LED display market is supplanting the LCD flat panel market when it comes to pro display like video walls. […]

sixteen-nine.net
Tue, May 28 at 2:37 PM

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The timeless value of traditional out-of-home (OOH) in a programmatic era

In today's digitally-driven ads landscape, where programmatic campaigns dominate, the significance of traditional Out-of-Home (OOH) media might seem overshadowed. However, dismissing traditional, printed OOH as outdated would be a mistake.Traditional OOH media encompasses non-programmatic enabled screens and static displays that require physical installation and production. […]

blog.adquick.com
Tue, May 28 at 9:32 AM

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Green Signage May Be A Very Active Discussion Point in Europe, But It Barely Comes Up In North America (16:9)

This is a retail display totem made of wood – put together by the Dutch digital signage solutions provider First Impression and shown last ... […]

sixteen-nine.net
Tue, May 28 at 8:56 AM

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There are hurdles for retailers looking to launch in-store retail media at scale: report (Inside Radio)

The emergence of new technology in stores has created more opportunities for integrating retail media into the in-person path to purchase.” But there are challenges ahead, the research firm says: lagging tech capabilities, competing priorities, and unproven new formats. “There are significant hurdles for retailers looking to launch in-store retail media at scale,” the report says. […]

insideradio.com
Mon, May 27 at 12:50 PM

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Local fallen soldiers are featured on digital billboards in Lafayette LA (Billboard Insider)

Brennan Billeaud. All this week and thru Memorial Day, a Memerial day PSA is featuring fallen soldiers in our community. Through research I have found 9 fallen soldiers and have gotten consent from their families to run these reminders that “Some Gave All”. […]

billboardinsider.com
Mon, May 27 at 12:28 PM

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Winners List: invidis Digital Signage/DOOH Strategy Awards (16:9)

Back at the world headquarters and live bait shop after a week in Germany at the excellent but exhausting Digital Signage Summit Europe in ... […]

sixteen-nine.net
Mon, May 27 at 6:54 AM

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