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Supply-side platform VIOOH makes JCDecaux’s DOOH inventory available for programmatic buying in South Africa (Bizcommunity)

JCDecaux South Africa has over 170 digital screens in shopping malls, railway stations, roadside and at airports now available for programmatic purchase. Advertisers will have access to audiences across seven provinces including Gauteng, Western Cape and KwaZulu-Natal. Programmatic DOOH offers more control and transparency, as well as flexibility in targeting, contextualisation and optimisation. […]

bizcommunity.com
Thu, Nov 30, 2023 at 6:18 PM

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Swedish digital signage SaaS firm Zeta Display reports revenue increase of 11.6% for the 9 months of 2023

Net sales for the quarter amounted to SEK 115.4 (129.9) million. SaaS revenues were SEK 55.3 (48.4) million and represented 47.9% (37.3%) of net sales. Reported EBITDA was SEK -3.8 (17.2) million. […]

Zeta Display
Thu, Nov 30, 2023 at 6:15 PM

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Germany-based Numbat to install DOOH-ad-supported fast charging EV stations at 40 Sana Clinics locations (Numbat)

With more patients, visitors and employees driving to the hospital in electric vehicles, Sana Kliniken is expanding its fast-charging infrastructure. The Düsseldorf location will install four fast-charging stations at the beginning of next year, with further locations in North Rhine-Westphalia. […]

numbat.energy
Thu, Nov 30, 2023 at 6:08 PM

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Glasses-Free 3D Display Maker Magnetic 3D Gets Seed Funding And Marketing Boost From High-Profile Tech Investor Draper (16:9)

The emergence of 3D visual illusions for big, public-facing LED displays has created a lot of excitement in the Digital OOH community, both because ... […]

sixteen-nine.net
Thu, Nov 30, 2023 at 7:31 AM

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A new digital out-of-home (DOOH) network is launching ads in elevators and lift lobbies of commercial venues in Ireland (Marketing IE)

No Limit Branding (NLB) has begun rolling out locations across the country in shopping centres, car parks, hospitals and hotels, with further site categories planned. The company will be selling inventory from cycle 25 (4th–17th December), available for the critical Christmas season. NLB inventory is available from both PML Group and Talon with whom they have commercial terms in place. […]

marketing.ie
Thu, Nov 30, 2023 at 12:11 AM

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DOOH agency Billups launches OOH analytics platform and measurement dashboard that uses mobile device data

Billups Analytics and Measurement Dashboard will use mobile device data to provide advertisers with near real-time analytics and performance metrics to optimize OOH campaigns Billups, a global OOH managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has launched Billups Analytics, an analytics platform specifically for OOH campaign performance tracking and measurement. […]

Billups · Promoted content
Thu, Nov 30, 2023 at 12:10 AM

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First campaign runs simultaneously on Piccadilly Lights, Times Square and LA digital billboards

The United is a network of spectacular digital billboards operated by Ocean Outdoor and Branded Cities. London, UK: Diriyah is the inaugural launch partner for The United, a premium transatlantic digital out of home (DOOH) network developed by Ocean Outdoor and Branded Cities. […]

Ocean Outdoor
Thu, Nov 30, 2023 at 12:10 AM

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Your Baby Is (Still) Ugly: My 2013 Deck About Bad Digital Signage Decisions Still Holds (16:9)

I was banging around YouTube last night, looking for a saved video related to travel plans, when I stumbled on my own little channel ... […]

sixteen-nine.net
Wed, Nov 29, 2023 at 10:05 PM

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Why Is the AV Industry Chasing Its Own Tail? (Commercial Integrator)

Bill Thrasher, COO of AV-Tech Media Solutions. It is incredibly difficult for AV pros to find a balance between what a client really needs or maybe wants, and what available solutions we can offer them based on what’s on the market. A combination of factors are contributing to this current imbalance. […]

commercialintegrator.com
Wed, Nov 29, 2023 at 7:22 PM

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Tech investor Tim Draper makes a “seed investment” in 3D display company Magnetic 3D (PRWeb)

magnetic 3D says it has received "a Seed investment" from Tim Draper and Draper Associates, a global venture capital firm. In connection with Magnetic 3D's participation in the web-reality series, "Meet the Draper's: Season 5" and following a track through Draper University's Fundamentals of Entrepreneurship, Magnetic 3D secured funding from Tim Draper. […]

prweb.com
Wed, Nov 29, 2023 at 7:17 PM

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Why advertisers buy DOOH (Billboard Insider)

Kevin Gephart. What do buyers say is the most important reason they BUY? Creative flexibility. […]

billboardinsider.com
Wed, Nov 29, 2023 at 6:03 PM

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Retail media platform Zitcha selects Broadsign to power in-store digital display networks

The integration of Broadsign into Zitcha’s retail media platform enables retailers to manage and monetise in-store digital display networks and allows advertisers to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. […]

broadsign.com · Promoted content
Wed, Nov 29, 2023 at 5:40 PM

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Fake Out-Of-Home Ads—How They Help And Hurt Brands and The OOH Industry (Ad Age)

A subscription is required to read this article. By Phoebe Bain. Fake billboards are rising in popularity as an attention-grabbing social media play, but the tactic carries brand trust risks, experts say. […]

adage.com
Wed, Nov 29, 2023 at 12:14 AM

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DOOH ad operator Branded Cities renews its existing agreement for CF Toronto Eaton Centre Tower at Yonge and Dundas

Toronto, Canada – November 28, 2023 – Branded Cities is an out-of-home (OOH) company with a presence throughout North American advertising markets such as New York, Las Vegas, Los Angeles and Toronto. Branded Cities has renewed its long-term agreement with Cadillac Fairview (CF) for its CF Toronto Eaton Centre Tower. […]

Branded Cities · Promoted content
Wed, Nov 29, 2023 at 12:10 AM

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Why agency execs believe there will be more faux OOH in 2024 (Digiday)

Kristina Monllos, Senior Marketing Editor at Digiday. It’s likely just the beginning, according to agency execs, who say that while it’s taken longer than expected to mix elements of out-of-home with digital art, the attention this year has marketers much more attuned to these kind of activations than they have been in the past. […]

digiday.com
Tue, Nov 28, 2023 at 9:45 PM

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