FC Barcelona gets almost all of the global attention, but the Catalan city has another professional football club, RCD Espanyol – with its own modern stadium and a revenue-generating 200 sq. meter LED mesh screen on a main facade. […]
Airport departure lounges have long been a target of digital OOH media network operators because of the dwell times and demographics, and now another ... […]
The widely-deployed LinkNYC digital OOH ad network on the sidewalks of New York City has had a spotty business history since it was launched ... […]
By Chris Pash. MAGNA, IPG’s insights unit, has lifted its estimate for growth of US advertising spend in 2024 because of an improving economic outlook and the momentum of digital media and streaming. The non-cyclical ad sales of traditional media owners (television, audio, publishing, OOH, and cinema) will fall by 3% this year (previous forecast -2.9%). […]
By Terry Clark. As UK retailers accelerate RMN capabilities, RTS’ research showed that already a quarter (25%) of shoppers have been influenced by retail media ads in-store, rising to 40% of Millennials and two fifths (38%) of Gen Z consumers. […]
Alan C. Brawn. Back before the turn of the century, commercial AV was a standalone industry and participants were happy and secure (pun intended!) simply to be there. […]
OAAA and OOH UNITED have announced the delegates selected for the 2024 Future Leaders program. This initiative was designed to support the next generation of leaders in the out of home industry. Selected from a competitive pool of applicants, the winners demonstrated outstanding talent, dedication, and leadership potential. […]
In taking over this portfolio, within the second largest DMA, New Tradition’s LA footprint now extends to over 140 large format digital and static signs. The assets consist of (11) static walls and bulletins in key LA neighborhoods, along with (10) additional digital bulletin faces. […]
Chris Lytle: Salespeople need to talk about the client’s business rather than talking about advertising. If you’ve got people out there without a lot of training, they don’t have any control about what’s being said. The best training tool you’ve got, or the best motivational tool you’ve got, is that couch in your office. […]
From the very first contact Anne Bouthot had with Montréal-based Broadsign, she knew it was a special company. “It wasn’t like a normal interview,” says the product manager. “It felt more like they were looking for a culture fit. […]
The main selling proposition of e-paper technology companies is that their displays consume just a fraction of the energy needed to drive conventional LCD-based ... […]
Walmart will make its Walmart Display in-store display ad business primarily programmatic and auction-based, with greater advertiser access and control. Starting in April 2024, the retailer will make onsite advertising in stores available to brands of all sizes, including third-party Walmart Marketplace sellers through the Walmart Ad Center self-service platform. […]
OUTFRONT was up 20% for the first quarter on news that revenues are finally rebounding from covid and low to mid single digit revenue guidance for 2024. Lamar Advertising rose 12% versus a 10% rise in the S&P 500. Clear Channel Outdoor declined 9% on weak revenue performance in the first quarter. […]
Richard Rothfelder. Several First Amendment cases recently argued in the Supreme Court, which will likely affect billboard operation and laws. […]
Alan Brawn, Brawn Consulting. The key to thriving (as a retailer) in this era lies not just in embracing new technologies but in understanding the unique desires and behaviors of customers and having a creative way of appealing to those desires and behaviors. […]
