OOH Ad Sales Tip: Talk About the Client’s Business, Not Advertising (Billboard Insider)

Chris Lytle: Salespeople need to talk about the client’s business rather than talking about advertising. If you’ve got people out there without a lot of training, they don’t have any control about what’s being said. The best training tool you’ve got, or the best motivational tool you’ve got, is that couch in your office. […]