AOL, Bloomberg, BuzzFeed, DigitasLBi, Facebook, Global, JCDecaux, Mail Brands UK, Twitter, Yahoo and YouTube are among the companies that will host their own event to highlight their most premium digital offerings for advertisers and agencies. […]
Global adspend will amount to $552bn in 2017, and when combined with other marketing services, total marketing expenditures worldwide will push past the $1 trillion threshold for first time, according to GroupM. […]
The contract was previously held by Clear Channel Outdoor Canada. Astral now operates advertising at six airports with more than 87 million travellers. Pearson is the country’s busiest airport, attracting more than 41 million passengers each year. […]
Outsmart, the UK’s out of home media marketing body, is cutting back dramatically as efforts to persuade French-owned OOH giant JC Decaux to join have foundered. JCD pulled out of Outsmart’s predecessor the Outdoor Media Centre in January 2015 and recently decided to join the Internet Advertising Bureau (IAB) instead, reflecting its heavy focus on digital posters and screens. […]
While the industry needs to come together to form a common body, some say monitoring has to be better in smaller cities and some feel geo-tagging can help. […]
It would be nice to read what exactly APN Outdoor did, instead of the cryptic PR hype [Ed.]. APN Outdoor have today announced their latest development in the transit space, with the optimisation of their innovative Wi-Fi Bus offering active in the Adelaide market. […]
The 2016 Video Everywhere Summit will be held October 27 at the iconic Roosevelt Hotel in New York as part of Digital Signage Week. Brand presenters include B. Bonin Bough of Mondelez, John Costello of Dunkin' Brands, Kimberly Gnatt of Coca-Cola; Chairs and CEOs from UM, Carat, GroupM and others. […]
Mobile, social, and online media increasingly are connected to out of home (OOH) advertising. This connection helps advertisers and consumers by delivering relevant information and more effectively navigating the marketplace. The OOH industry also respects privacy. […]
Touché! president Karine Courtemanche succeeds Dave Petryna as chair. Courtemanche, who takes over the role from Outdoor Exposure general manager Dave Petryna, said in a release the new role represented an “exciting opportunity,” particularly as technology creates so much potential for the medium. […]
Matthew Dearden has confirmed that he will stay on as president of European OOH media body FEPE, despite stepping down as Clear Channel Europe president last month. Dearden has said he will remain until the end of the year, if not longer, at the invitation of the FEPE worldwide board. […]
Justin Cochrane, the chief executive of Clear Channel, will take over as chairman of Outsmart, which is to become a "trade association with a focus on broader industry initiatives". Alan Brydon, the chief executive, will be leaving the organisation, as will Mark Craze, the chairman. […]
The largest full motion screen in London is expected to be added to Ocean Outdoor’s inventory after it secured an outdoor advertising contract with Westfield in Stratford. Ocean said the contract that added Westfield in Stratford to its existing Westfield White City deal was worth £100m over 10 years. […]
More traditional channels such as TV, radio and out-of-home are also showing resilience and are expected to grow into 2017. However, news brands and direct mail have suffered, both facing a strong decline over the next two years. […]
- Out of home adspend grew 3.9% to £238m in Q1. Growth is predicted to continue at 4.0% in 2016 and 2.1% in 2017, driven by digital spend forecasts of +17.0% and +15.8% respectively. Digital out of home is expected to claim a 40% share of total spend in 2017, up from 31% in 2015. […]
Mvix has launched a completely automated Smart Playlists to their digital signage ecosystem. The new campaign playlist system auto-populates media based on content tags, allowing intelligent scheduling across the digital signage network. […]
