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Digital signage software market share balance shifts as STRATACACHE acquires rival Scala (Retail Touch Points)

The acquisition merges the largest digital signage company in the U.S., STRATACACHE, with the largest international digital signage company, giving the former access to Scala’s global channels and its reseller and partner network and enabling it to augment its direct supply model through its channel partners. […]

retailtouchpoints.com
Mon, Aug 15, 2016 at 5:42 PM

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Stratacache makes big acquisition on its path to a $1 billion valuation (Dayton Business Journal)

Stratacache has bought a business that will help on its path to be a $1 billion company in the coming years. The firm acquired a super-majority control of Philadelphia-based multimedia software firm Scala Inc. The deal combines the largest U.S. […]

bizjournals.com
Mon, Aug 15, 2016 at 5:41 PM

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Locker Screen Firm Bell and Howell Joins Digital Place Based Advertising Association

Bell and Howell, LLC, a company that delivers innovative service and technology solutions for customer communications and commerce fulfillment, has joined the rapidly growing association. […]

dp-aa.org
Mon, Aug 15, 2016 at 5:40 PM

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16:9: Is The Live TV On Your Digital Signs On Right Side Of Copy Protection Laws?

Guest Post: John Wang, IAdea Is your digital signage network on the right side of copy protection laws? John Wang HDCP is a digital copy protection technology that is used widely by content providers. Subscription-based live video feeds received with set-top boxes are often encoded with and protected by HDCP, the acronym for High-bandwidth Digital Content Protection. […]

sixteen-nine.net
Mon, Aug 15, 2016 at 5:40 PM

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Store display 101: Tips, best practices, do’s and don’ts (DSToday)

The same challenges of where, how, when and why to use today's sophisticated digital displays present hurdles to retailers striving to strike the right balance between engaging consumers without alienating them. One common mistake retailers make is installing and deploying a display but then leaving it live on its own, said David Anzia, senior VP, sales, at Frank Mayer and Associates. […]

digitalsignagetoday.com
Mon, Aug 15, 2016 at 5:38 PM

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Consumers Are 2.5 Times More Alert Out Of Home: OMA Research (BandT)

The findings reveal that when consumers are out of home they are two times more alert and likely to act on messages than compared to inside the home. The research also showed that consumers are 2.5 times more alert out of home compared to screen time at home. […]

bandt.com.au
Mon, Aug 15, 2016 at 5:31 PM

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Aistralian Ad Bookings Down 2.7% YOY To July But Buoyed By Big Spends On OOH (BandT)

AUSTRALIA’S media agency market bookings are down 2.7 per cent YOY to the month of July according to the latest SMI figures but could’ve been significantly worse had it not been a 21.7 per cent rise in OOH over the past 12 months. […]

bandt.com.au
Mon, Aug 15, 2016 at 5:29 PM

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2016 Rio Games tech and digital signage trends reflected in U.S. stadiums (DSToday)

Panasonic has supplied visual equipment and software services to the Opening and Closing Ceremonies, competition venues and broadcasting locations to support the 2016 Rio de Janeiro Olympic Games and Paralympic Games, according to a company press release. An "Official Ceremony Partner," Panasonic is providing turnkey visual solutions from system design to projection mapping. […]

digitalsignagetoday.com
Mon, Aug 15, 2016 at 5:27 PM

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Forrest Media Expands Glasgow DOOH Network to 10 Giant Premium LED Screens (Pioneerin OOH)

Scotland’s leading Digital ‘OOH’ Media Owner, Forrest Media, has expanded its Glasgow Network to 10 giant premium LED screens covering all of the major arterial routes in and around the city. […]

pioneeringooh.com
Mon, Aug 15, 2016 at 7:38 AM

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The Primal Advantage of OOH: Biometric Research from OMA

Findings: media inside vs. opportunity to see outside media. Arousal was 150% higher where there was an opportunity to see out-of-home media compared to consuming media inside the home – tv (news) and on. […]

theprimaladvantage.com.au
Mon, Aug 15, 2016 at 12:50 AM

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Only 15 percent of the signage had been installed at Olympic venues in Rio (Bristol Herald)

Organizing committee officials admitted just days before the games opened that only 15 percent of the signage had been installed at Olympic venues. Signs give the Olympics their unique branding and help fans get around. […]

heraldcourier.com
Sun, Aug 14, 2016 at 5:38 PM

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Forbes: New Digital Billboards Can Watch Your Speed, Scan Your Car At Traffic Lights

Besides radio, one of the most effective ways for advertisers to connect with motorists is via billboards. And now billboards are being connected with cars and even with the flow of traffic. […]

forbes.com
Sun, Aug 14, 2016 at 4:38 PM

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Pokemon Go boosts foot traffic in the Philippine malls (Inquirer)

Key shopping malls in the metropolis are turning into huge playgrounds for people of all ages who brave inclement weather and heavy traffic just to catch a “Pokemon (pocket monster). […]

technology.inquirer.net
Sat, Aug 13, 2016 at 6:01 PM

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Examples of Digital Menu Boards in Action (Mvix)

Sponsored feature. We discussed several specific tactics that restaurant operators can employ to increase the ROI of their digital menu boards. Below are 5 examples of digital menu boards that leveraged these tactics to making the most of the investment: Zablong Pizza: At Zablong, customers order their personalized pizzas and then wait for the pizzas to cook in the oven. […]

mvixdigitalsignage.com
Sat, Aug 13, 2016 at 6:00 PM

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5 Reasons Why Marketing Shouldn’t Make Your Digital Signage Buying Decisions: Part 1 (Convergent)

During my career in start-ups and tech, I’ve spent a lot of time selling to IT professionals. The philosophy and discipline they bring to decision-making has always frustrated…I mean, impressed me. They focused on things like Return on Investment (ROI), measuring value and true cost of ownership. […]

Fri, Aug 12, 2016 at 5:53 PM

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