“For example, CMS requirements for a retail store or a university can be vastly different from running a digital out-of-home network on the streets of New York or in a transit station in Chicago. […]
The Fresno City Council voted unanimously Thursday to approve a 20-year lease with Outfront Media to erect five digital billboards on four different city-owned properties around town. […]
DSG Global's network of cart-mounted Touch displays delivers both banner ads and full-motion videos while on the course. The new DSGT ad revenue program has been branded R3, which stands for Right Person, Right Ad, Right Time. […]
Adspace Networks Inc., which owns and operates Adspace Mall Networks, a digital place-based video network, has begun working with SessionM, a cloud-based loyalty platform, to gain detailed insights into consumer awareness, recall and purchase intent among those who have seen ads on the Adspace network of screens, according to an Adspace press release. […]
Sometimes overlooked in cross-platform planning but rarely overlooked by consumers, Out of Home can be a cross-platform multiplier. New technologies and measurements are making it even more targetable and trackable. Learn and discuss how to maximize your use of one of the most “un-blockable” and “un-skippable” parts of the marketing mix. […]
A killer out-of-home initiative that destroyed thousands of potentially harmful mosquitoes while building significant public-awareness buzz in the war against the Zika virus. […]
Fully animated advertisements might soon catch your eye at Metro stations across the District and the surrounding area. The displays, which loop video advertisements in crystal clear quality, were recently installed at seven Metro stations across the District, including Columbia Heights, Dupont Circle and McPherson Square, Dye said. […]
Insider \wonders if the Achilles heel of beacon technology will be the brutally competitive smartphone app market. A typical smartphone uses has 6-11 apps. A new app has to push other apps out of the way. […]
Smartphones have given commuters ways to entertain themselves on subway cars ― creating challenges for the sellers of subway advertising spaces. "Almost everyone, including myself, is staring down at their smartphones on the subway these days," said Park, an office worker and subway commuter in Seoul. "I don't usually look up to see the ads on the train walls. […]
Digital Signage Press becomes the world's first digital signage WordPress plugin, offering a way for businesses to create signage that's digital out of WordPress quickly and easily. […]
The Saudi British Bank in Riyadh, Saudi Arabia has added a series of displays around its premiere banking center on Tahlia, the city’s high street. There are four video walls around the three-level branch, including a 4 by 3 curved wall. There are also tablets ands regular displays around the branch, intended to create a memorable customer journey, and touchscreen pods along the ATM area. […]
Some of Hollywood's most beloved stars will be featured on the flashing screens of Times Square for a good cause. Headshots of Jay Leno, Quincy Jones, Lionel Richie, Dolly Parton, Julie Chen, Babyface Edmonds and Josh Groban will each be featured for one week on an LED billboard in support of the Children's Diabetes Foundation. […]
STRATACACHE CEO/Owner Chris Riegel cleared out the board last week when he acquired rival software CMS firm Scala, and the company has now announced a new board, which does includes a Scala veteran. Gerard Bucas was the CEO of Scala from 2002 to 2011, and was as part of that a longtime board member. […]
Marketers are increasingly turning to location data but issues such as privacy remain front of mind, Shona Ghosh writes. Advances in technology-driven location data are now unlocking information on where consumers are and what they are doing. And that means better targeting. […]
Len writes that self-driving cars are going to change the outdoor advertising business because people will no longer look at billboards and focus on their phones or other screens. It presumes that billboards will stop evolving when we already know the opposite is true. […]
