AVIXA will host a program of learning and networking, including an extensive conference program, interactive sessions with thought leaders at Xchange LIVE, a livestream of AVIXA TV from the show floor, and much more. […]
This year you will probably be able to get into the halls more quickly: Instead of two, there are now three entrances. In addition to the South and East Entrances, the North Entrance will be opened. This is especially good news for Digital Signage exhibitors, as visitors can now reach Hall 6, where Digital Signage and DooH are located, much faster from the North Entrance. […]
by Florian Rotberg. Until Russian troops invaded Ukraine, invidis had been active in Russia for over ten years with conferences and consulting projects. To this day, we remain personally connected to many digital signage and DooH experts, even if we can no longer have business relationships with Russia. […]
The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding of the DOOH market in MENA. Following the launch of the Whitepaper in 2023, which included a perspective on the wider Digital OOH market, today we are launching the first MENA-focused Programmatic DOOH ecosystem landscape summary. […]
In a study devoted to the European media sector, the Swiss bank justifies its decision with the disappointing economic indicators recently published in China and Europe. In view of this deteriorated outlook, the Swiss bank explains that it perceives a 'more balanced' risk/reward profile for the world's number one outdoor advertising company. […]
Buying wine at a convenience store strikes me as the kind of thing semi-desperate, had-a-bad-day people do when regular options like grocery or liquor ... […]
Via Invidis … Just a week out now from ISE and, of particular focus for me, the Sixteen:Nine digital signage networking mixer. It is ... […]
Guest Post: Christian Armstrong, Spectrio Switching digital signage management software can solve ongoing problems and better meet the needs of end-users, but a successful, ... […]
Jesper Albansson CMO Ocean Outdoor Nordics interviewed Les Binet, Group Head of Effectiveness at adam&eve DDB. “Companies like Google and Amazon have spent 20 years building up long runs of performance data, and they’re the ones who are now piling back into traditional ad media like TV and outdoor. The rest of the marketing community should take note. […]
The pilot at Chevron ExtraMile stations in San Diego, Millbrae, Calif. and Vancouver, Wash. will combine the visual impact of 4K UHD Samsung Smart Signage Displays with a data-driven content strategy to attract in-store shoppers. […]
OAAA EVP Michael Hershey. Every election cycle is setting new records for political advertising, and 2024 is expected to follow that trend. Analysts project that over $10B will be spent this year. […]
As of this week, the OAAA has welcomed Olivia Oshry, formerly of Flowcode and AOL, as their new Vice President of Marketing, reporting into EVP & Chief Marketing Officer, Julie Thompson. […]
Lisa & Dan Nausley. Telling can be mundane. The reality is, prospective advertisers often find themselves uninterested in a lengthy discourse about your company, the intricacies of outdoor advertising, and what makes it unique. […]
By Jessica Silva, Screenverse. From its humble beginnings in July 2020 with no employees and no assets, Trailhead Media has skyrocketed to prominence, acquiring a staggering 40 companies in just 39 months. Murrow emphasized the company’s digital focus from the outset, noting that their first acquisition comprised 63 digitals and only about 35 statics. […]
by Matthew Noll. I have a hammer that belonged to my grandfather. (Wait… I thought this blog was about outdoor advertising?) It is – don’t worry – I’ll get to that in a minute. […]
