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What is AI in Marketing, and What It Can (and Can’t) Do (Digital Signage Federation)

By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C There is no place to hide from the influence that artificial intelligence (AI) has (and increasingly will have) on our lives both personal and professional. Reading what you will, it seems that AI is either the greatest boon to mankind since the invention of the wheel or the death knell of humankind as we know it. […]

digitalsignagefederation.org
Mon, Dec 4, 2023 at 4:44 PM

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oOh!media has deployed 51 large digital billboards in 2023 (AdNews)

oOh!media has launched seven new sites at premium locations across major arterials in Sydney, Melbourne and Brisbane, part of the outdoor media player's rapidly expansion of its large format digital network. The latest large format digitals include another premium site in the exclusive Sydney suburb of Mosman. […]

adnews.com.au
Mon, Dec 4, 2023 at 4:38 PM

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Lenovo Launching New Pocket-Sized, Solid State Chromebox Micro Media Player Tuned To Digital Signage, Kiosks (16:9)

PC maker Lenovo is launching a new take on a Chromebox that just might be the most suitable yet for commercial applications like digital ... […]

sixteen-nine.net
Mon, Dec 4, 2023 at 10:00 AM

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Lenovo Unveils Chromebox Micro for Digital and Interactive Displays (Commercial Integrator)

Global technology provider Lenovo has introduced its new Chromebox Micro media player during the Digital Signage Experience (DSE). The Lenovo Chromebox Micro is a new breed of Chromebox. This is an ultra-thin and affordable media player offering high performance, proven data security and easier remote control and device management with ChromeOS, says the company. […]

commercialintegrator.com
Mon, Dec 4, 2023 at 9:58 AM

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rAVe’s Guide to DSE and LDI 2023 December 3-5 in Las Vegas (rAVe Pubs)

Gibson Kete. We’ve crafted a guide to help you make the most of your time at both shows. We consulted with the respective show directors of DSE and LDI, along with input from past attendees and exhibitors, to compile the must-see highlights from these co-located trade shows. […]

ravepubs.com
Sat, Dec 2, 2023 at 7:04 PM

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Intersection CEO says AI, inclusion in omnichannel; retail media, privacy protection, dynamic content and 3D are trends to watch in 2024 (Digital Signage Today)

Chris Grosso, CEO at Intersection, joined Daniel Brown, editor at Digital Signage Today, to discuss the top trends in digital signage, digital out of home advertising, and emerging technologies like AI. […]

digitalsignagetoday.com
Sat, Dec 2, 2023 at 6:56 PM

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Lamar Wins 7-Year St. Louis Airport Contract (Billboard Insider)

Lamar Advertising Company (Nasdaq: LAMR) has been awarded a 7-year contract to manage all airport advertising at St. Louis Lambert International Airport, the third largest medium-hub airport in the U.S. Lamar will completely overhaul existing static advertising displays throughout the airport while upgrading and adding to existing digital inventory. […]

billboardinsider.com
Fri, Dec 1, 2023 at 11:56 PM

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Clear Channel Outdoor says its airports business is thriving (Billboard Insider)

Clear Channel Outdoor CEO Scott Wells. […]

billboardinsider.com
Fri, Dec 1, 2023 at 6:12 PM

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Where and how digital signage is used today (Commercial Integrator)

Michelle Montazeri. director, digital signage for Legrand | AV. Digital signage represents one of the strongest growth areas in AV. […]

commercialintegrator.com
Fri, Dec 1, 2023 at 4:36 PM

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Watch the recorded sessions of the DPAA Global Summit held on October 10, 2023 in New York

Our program explores how brands engage with today’s sophisticated consumer. The Summit draws 900+ business leaders including brands, agencies, press, media companies, ad tech, research, and more. […]

dpaasummit.com
Fri, Dec 1, 2023 at 12:17 AM

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Global takes over outdoor advertising contract for Metro Barcelona from JCDecaux

Global Spain, a division of Global, the Media & Entertainment Group, has been awarded the exclusive ad sales contract for Metro Barcelona. Global will take over the contract from JCDecaux from 1st January 2024 until 2032. Global Spain manages advertising opportunities at 1,400 train stations and on more than 5,800 buses and trams across the nation. […]

Global
Thu, Nov 30, 2023 at 10:14 PM

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Tesco Rapidly Building Out Its In-Store Screen Network; Now 1,800 Screens In 400+ Stores In UK (16:9)

Big box grocer Tesco now has some 1,800 screens, making it the largest digital signage network in the UK grocery market. The network is ... […]

sixteen-nine.net
Thu, Nov 30, 2023 at 6:31 PM

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Display Industry Finally Settling On Definition Of True MicroLED: Futuresource (16:9)

Image: PlayNitride The misleading labelling and fuzzy marketing that has surrounded the emergence of large format microLED displays is starting to go away, says ... […]

sixteen-nine.net
Thu, Nov 30, 2023 at 6:31 PM

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Clear Channel cuts scale of Singapore OOH ad business after LTA contract loss (Marketing-Interactive)

Camillia Dass, Senior journalist. OOH provider Clear Channel Singapore will be cutting the scale of its local business after the Land Transport Authority (LTA) dropped its bus shelter advertising contract with the company, according to Kelly Khoo, CEO of Clear Channel when MARKETING-INTERACTIVE reached out. The bus shelter contract will come to an end on 31 December this year after 22 years. […]

marketing-interactive.com
Thu, Nov 30, 2023 at 6:23 PM

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Clear Channel Outdoor’s US billboard business has struggled this year while airport ad sales are strong (Billboard Insider)

Clear Channel Outdoor Americas CFO David Sailer: "Roadside has struggled this year and a big part of that has been the national business on roadside…but when you look at airports, national has been very strong. In the third quarter we were up close to 20%…It’s been a pretty strong premium market all year and and our airports division is more of a premium buy. […]

billboardinsider.com
Thu, Nov 30, 2023 at 6:22 PM

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