The first of hundreds of 70-inch screens for DooH retail advertising were rolled out recently by British supermarket chain Asda as part of a huge digitalisation project. The winner of the tender is an experienced advertising specialist. […]
The alcohol and outdoor industries are challenging the latest ruling out of South Australia to ban all advertising of beer, wine and spirits on the sides of buses, trains or trams. Speaking with AdNews, Outdoor Media Association CEO Charmaine Moldrich says if this ban fully goes ahead, it is a concern to the whole advertising industry. […]
To help you get started with your content strategy for the holiday, we’ve compiled the 10 editable templates into a folder that you can download below. Also, check out SignageCreator, our content creation suite, for more holiday-themed digital signage templates. […]
QMS Media chief executive Barclay Nettlefold has shrugged off investor concerns about a potential slowdown in the booming outdoor advertising market, as the company reported strong revenue and earnings growth. Larger ASX-listed rival APN Outdoor sent a scare through the sharemarket when it downgraded its profit guidance last week, leading to a share price plunge of more than 35 per cent. […]
If your business is putting consumer tablets out in public areas, it’s really important you take the necessary steps to ensure the device is locked to only offer up the experience that you intended. If you don’t, you get bemused people who know their way around software and devices, who see if they are indeed locked down. And if they’re not, they leave behind their mischief. […]
Last week, New Yorkers might have looked up one night and seen a huge illuminated billboard floating along the west skyline, over the Hudson River. […]
The digital world is proving benevolent for outdoor. With digital now accounting for a third of all the sector’s revenues in Australia and with several of the big outdoor groups close to digitising 50 per cent of their metro sites, the medium is transforming at a rapid pace. What makes digital outdoor unique in the history of advertising media is that it offers an unprecedented triple advantage. […]
Who knew that Out-of-Home advertising scores higher than any other media type in Purchase Intent ... BUT only when the creative is good! Alas, since very few OOH ads are pre-tested, there are far fewer successful OOH ads than there could be. […]
Some industry watchers believe IoT remains in a hype stage yet grabbing obvious traction as some companies are boasting billions of connections. "It's happening quickly, but, yes it's hype," said Jessica Groopman, independent industry analyst and IoT advisor. […]
After digital and mobile, the two other growth areas among U.S. media segments are in-theater advertising, 5.1% and outdoor, 3.3%. Sinking categories are newspapers, 12.7%; magazines, 12.4%; and and radio, 2.8%. […]
While outdoor and radio have been the best performing media categories for the past three years, the divestments have made APN a far smaller company and it is now considered a takeover target. However, News Corp’s 14.9 per cent stake in APN acts as a defence mechanism against other predators. […]
I don’t have the technical background to say this is indicative of anything, but my test so far of the little Asus Chromebit as a simple signage player has been positive. The little $85 Google-approved HDMI stick I bought has been running on a spare screen at World Headquarters/spare bedroom for eight months, and it just keeps ticking along. […]
By working closely with Gimbal, Tamoco, and Signal360, Unacast’s Walle believes they can build on and accelerate the momentum that location-based marketing and proximity has attracted from agencies, demand-side platforms, exchanges, and brands directly. […]
To promote the U.S. Open, which begins in Flushing, N.Y., on Monday, the United States Tennis Association offered visitors the opportunity to have pictures of themselves posted on six billboards throughout Times Square. […]
Everyone needs support from time to time and the digital signage world is no different. When a network is not running as expected, BroadSign’s Support Specialist team comes to the rescue. Constant problem-solving may sound like a headache to most but it’s what gets this team revved and excited. […]
