Raw Feed & Search

No more billboards in parts of Texas? (Houston Chronicle)

Vermont, Maine, Hawaii and Alaska each have a statewide billboard ban. Places like Houston and Dallas have placed a hard cap on the number of billboards within city limits. The outdoor advertising market is essentially controlled by three major companies - Clear Channel Communications, Viacom and Lamar Advertising - and they like to get their way. […]

houstonchronicle.com
Thu, Sep 1, 2016 at 5:57 PM

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Polaris and Clear Channel Outdoor Americas Launch Anti-Human Trafficking Digital Billboard Campaign Across Minnesota (Business Wire)

The new anti-human trafficking awareness campaign is running on 53 digital billboards throughout Minnesota. It will alert victims how to reach out for help through the National Human Trafficking Resource Center (NHTRC) (1-888-373-7888), as well as raise awareness about the true nature of modern slavery. […]

businesswire.com
Thu, Sep 1, 2016 at 5:51 PM

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Australia’s OOH advertising sector reports strong August (Mumbrella)

The Out-of-Home (OOH) industry reported a net revenue of $62.0 million for the month of August, an increase of 20.0% from the same month last year, which posted a net revenue of $51.6 million.* Year-to-date revenue has increased by 18.2%, tracking at $480.4 million, up from $406.3 million* for the same time last year. […]

mumbrella.com.au
Thu, Sep 1, 2016 at 5:50 PM

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16:9: LG Adds Kiwi Firm To List Of Signage Firms Supporting Its Smart WebOS Displays

Via ComputerWorld NZ The Auckland, NZ-based firm Labyrinth Solutions has developed a version of its Contrego digital signage CMS to run on LG’s WebOS-driven commercial digital signage panels. Labyrinth says the new System on Chip (SoC) media player, running Contegro, will do all the regular stuff, but will also do advanced digital signage functions like touch. […]

sixteen-nine.net
Thu, Sep 1, 2016 at 8:28 AM

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Turbulent Times at Outsmart Raise a Number of Questions for the UK Out-of-Home Media Sector (Screen Media Daily)

Is it time to establish a Digital OOH industry body, as distinct from the current generic approach? This topic has raised its head on a few occasions in recent years and the industry remains undecided. The last time the debate came up was well before any hint of a downsized Outsmart and news of JCDecaux joining the IAB. […]

Wed, Aug 31, 2016 at 7:50 PM

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How to use digital signage in combination with face analysis for gender marketing (Linkedin)

Most of the ad campaigns of the 20th century were unisex or male-oriented, e.g. Marlboro Men. The overall goal of a successful advertising was to be clever and unforgettable instead of pleasing a particular gender. […]

linkedin.com
Wed, Aug 31, 2016 at 7:47 PM

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The latest innovations in LED digitalsignage (SignLink)

With demand for LED digital signage rising, Rob Fletcher takes a look at some of the latest innovations that could help sign-makers gain an advantage in this lucrative sector. […]

signlink.co.uk
Wed, Aug 31, 2016 at 7:44 PM

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New York Digital Signage Week Schedule: October 24-28, 2016 (NY Digital Signage Week)

The week includes events for retail, employee communications, digital out of home and digital signage. […]

newyork2016.digitalsignageweek.com
Wed, Aug 31, 2016 at 7:41 PM

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The growing importance of location for marketers – presentation by Posterscope (SlideShare)

Location’s role in marketing planning has been augmented by advances in technology, infrastructure increases and new data sources. Following qualitative and quantitative research into location’s evolving role, Posterscope published this report to share the audience targeting opportunities behavioural insight creates for business. […]

slideshare.net
Wed, Aug 31, 2016 at 7:40 PM

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How to Use Color Theory In Digital Signage Content Design (Rise Vision)

One of the major elements to good design is color theory. Color is the first thing people notice, and it leaves an instant impression of your brand, product or message. A study titled “Impact of color on marketing” found that 90% of judgments made about products can be based on color alone, and though you might not be using your signage to market a product, you are selling a message. […]

risevision.com
Wed, Aug 31, 2016 at 7:07 PM

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Irish Out Of Home Advertising Market Now Worth €54m (Business World)

The growth in Out of Home (OOH) Advertising continues according to Kinetic Ireland, the OOH media agency, with the market showing an 8% increase for the first half 2016 compared to the same period last year. Overall expenditure for Out of Home was approximately €54 million across large format billboards, 6 sheets, digital OOH formats, transport and targeted media. […]

businessworld.ie
Wed, Aug 31, 2016 at 7:01 PM

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Lebanese OOH firm Pikasso buys controlling shares of MIP for further outdoor reach in Tunisia and Mali (Campaign)

Yellow Spirit, the holding group behind Lebanese outdoor company Pikasso and Lawhat Tunisie, has acquired 66.36 per cent of Maghreb International Publicité (MIP), the number one company in outdoor advertising in Tunisia and number three in Mali. […]

Wed, Aug 31, 2016 at 6:54 PM

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Coming Soon: Spectacular Digital Signage In Downtown Philadelphia At East Market (Branded Cities)

National Real Estate Development has appointed Branded Cities Network an exclusive representative  to sell digital advertising and integrated marketing campaigns on four full-motion LED displays at East Market, Philadelphia’s transformative mixed-use development. The signage, measuring over 5,000 square feet in total, will be displayed on two retail podiums facing Market Street. […]

brandedcities.com
Wed, Aug 31, 2016 at 6:11 PM

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16:9: STRATACACHE Buys Monster Warehouse Space In Suburban Dayton

Were there any question Chris Riegel is serious about the growth he expects at STRATACACHE in the next two or three years, consider this: the software and services company now owns a 380,000 square foot distribution facility on 50 acres in suburban Dayton. And the address will be One Stratacache Way. The company will be moving about 50 people over from other warehouse sites around Dayton. […]

sixteen-nine.net
Wed, Aug 31, 2016 at 9:31 AM

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Ask the Board: The Future of Microsignage (DSConnection)

“The deployment of microsignage, including mobile devices and tablets, is well underway in place-based venues such as retail and point of care. […]

digitalsignageconnection.com
Wed, Aug 31, 2016 at 7:17 AM

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