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An Out-Of-Home Advertising Revolution: An Interview with Clear Channel’s Scott Wells (Play It; Audio, 38:08)

Scott Wells is leading a legacy business transformation in the out-of-home industry. He is the CEO of Clear Channel Outdoor Americas where he is responsible for vision and strategy across all functions. He joins Jeffrey today to discuss his leadership mission and how he created a strategy that delivers superior customer results by championing innovation and insights. […]

Sun, Sep 11, 2016 at 11:27 PM

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CNN: Billboard magnate pours fortune into unusual single-handed effort for Trump

Stephen Adams is spending over $650,00 to boost Donald Trump's campaign. […]

cnn.com
Sun, Sep 11, 2016 at 11:25 PM

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OOH and DOOH advertising rumors (Billboard Insider)

Some software hackers from Silicon Valley have formed a company which wants to be the Airbnb of outdoor advertising with a cloud-based platform to facilitate the buying and selling of digital and static billboard space. The outdoor industry needs a product which is ubiquitous and as easy to use as Square or Airbnb. Learn code and change the world! […]

billboardinsider.com
Sun, Sep 11, 2016 at 7:52 PM

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Stories from the digital billboard revolution (DSToday)

Digital billboard operators are using their boards and software in ways that increase branding, visibility and traffic for their customers — and, in the end, that's what successful advertising is all about. The power of social media.   Tri Outdoor Inc in Bethlehem, Pennsylvania, recently collaborated with Penn State Lehigh Valley for an award winning "Onsite Tweet Penn State" campaign. […]

digitalsignagetoday.com
Fri, Sep 9, 2016 at 7:26 PM

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Rosanne Caron to receive OOH industry merit award from The Advertising Club of Toronto

The Advertising Club of Toronto’s Out of Home Day Committee will honor the President of OMAC (Out-of-Home Marketing Association of Canada) and COMB (Canadian Out-Of-Home Measurement Bureau) Rosanne Caron for her contribution to the industry at the Out of Home Showdown on Thursday October 20th, 2016. […]

digitalsignageadvertising.wordpress.com
Fri, Sep 9, 2016 at 7:25 PM

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Digital signage software maker Stratacache continues growth (My Dayton Daily News)

Dayton-based Stratacache is making significant investments both in the Miami Valley and across the globe — and CEO Chris Riegel said the company’s innovation has helped position it as a leading provider of high-performance digital signage. […]

mydaytondailynews.com
Fri, Sep 9, 2016 at 7:23 PM

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New billboards bring high-tech advertising to Salt Lake City commuters (KSL)

Although digital screen billboards are nothing new and have been used for the past 15 years by Salt Lake City’s Young Electric Sign Company, they are being further utilized in a new and different way. […]

ksl.com
Fri, Sep 9, 2016 at 7:20 PM

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Facial recognition DOOH advertising now a reality in Australia (The Vanguard)

This week Australian Out-Of-Home advertising agency Posterscope, with its network partners Dentsu Mitchell and Amnet, launched a campaign combining programmatic technology in Digital Out of Home (DOOH) devices to choose the right time to display a client’s advertising. […]

vanguarddaily.com
Fri, Sep 9, 2016 at 7:14 PM

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Visa and Ingenico combine contactless payments with digital signage at TIFF (IT Business)

A lot of celebrities are making red carpet appearances at the Toronto International Film Festival (TIFF) this week, and so is a new method of contactless payments thanks to a collaboration between Ingenico Group and Visa Inc. […]

itbusiness.ca
Fri, Sep 9, 2016 at 7:47 AM

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Posterscope drives programmatic Out of Home innovation with global first campaign for Patties (Campaign Brief)

In what is claimed to be a global first, Posterscope together with Dentsu Aegis sister agencies Dentsu Mitchell and Amnet has launched a new campaign for iconic Australian FMCG brand, Patties Foods, using Digital Out of Home (DOOH) programmatic technology available through Val Morgan Outdoor's (VMO) Shop network - a path to purchase digital outdoor network within retail environments. […]

campaignbrief.com
Fri, Sep 9, 2016 at 12:20 AM

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A new prototype digital billboard is designed to respond to the emotions of passersby (PSFK)

M&C Saatchi partnered with outdoor advertising experts Clear Channel and Posterscope to evolve a traditional channel: outdoor advertisements. The companies worked together to test a unique algorithm using a Microsoft Kinect camera, which would help them gauge consumer sentiment when looking at a bus shelter ad. […]

psfk.com
Fri, Sep 9, 2016 at 12:13 AM

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JCDecaux Airport UK Launch Heathrow’s ‘Motion Showcase’ (Pioneering OOH)

JCDecaux Airport UK has introduced their newest digital advertising opportunity, the ‘Motion Showcase’, a set of premium sites in a premium location; Terminal 5 Arrivals, Heathrow’s busiest airport terminal. […]

pioneeringooh.com
Fri, Sep 9, 2016 at 12:10 AM

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Philadelphia loses last bit of control over city’s billboards (Plan Philly)

The Federal Highway Administration (FHWA) revoked Philadelphia’s last bit of control over billboards in the city, transferring jurisdiction for outdoor advertising in the Market Street East Advertising District (MSEAD) to PennDOT. […]

Fri, Sep 9, 2016 at 12:08 AM

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Power up your workplace with gamification and digital signage (DSToday)

Gamification in the workplace. Research has been done on the effects of gaming elements on worker behavior. The researchers found that common gamification elements, like points, levels or leaderboards were effective at promoting specific user behaviors in non-game contexts. […]

digitalsignagetoday.com
Fri, Sep 9, 2016 at 12:05 AM

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Zoom Media — How Technology is Reducing the Importance of Traditional Demographics

The concept of Millennials and Gen Xers is no longer real. It’s Astroturf. Media buyers who rely on traditional demos are being naïve at best, disingenuous at worst. […]

mediavillage.com
Thu, Sep 8, 2016 at 2:16 PM

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