Posterscope drives programmatic Out of Home innovation with global first campaign for Patties (Campaign Brief)

In what is claimed to be a global first, Posterscope together with Dentsu Aegis sister agencies Dentsu Mitchell and Amnet has launched a new campaign for iconic Australian FMCG brand, Patties Foods, using Digital Out of Home (DOOH) programmatic technology available through Val Morgan Outdoor's (VMO) Shop network - a path to purchase digital outdoor network within retail environments. […]