Raw Feed & Search

OAAA: Digital billboards are both legal and safe (Billboard Insider)

Billboard Insider asked OAAA to prepare a succinct, updated position paper for industry advocates, regarding these common debate points: Wait, aren’t digital billboards in federal court? They were. Since 2013, when Scenic America filed a federal lawsuit against digital billboards, billboard opponents have urged regulators to deny or delay permits for digital billboards due to pending litigation. […]

billboardinsider.com
Tue, Sep 13, 2016 at 5:52 PM

Permalink

Why Airports Are OOH’s Next Big Thing (Advertising Week)

Why are airport passengers such a good audience to capture? Think back to some of your trips to the airport, the time you spent there, how you were feeling and what you were doing. Think about all the different areas you went through to get to your final destination. […]

advertisingweek.com
Tue, Sep 13, 2016 at 5:48 PM

Permalink

Clear Channel’s Storm unveils results of research on Brand Fame in DOOH (Pioneering OOH)

Storm, Clear Channel UK’s premium digital brand, has unveiled results of a groundbreaking study on Brand Fame in digital Out of Home (DOOH) advertising at an event in central London. The research, Brand Fame Uncovered, is the first of its kind and examined what Brand Fame means to both marketing experts and consumers. […]

pioneeringooh.com
Tue, Sep 13, 2016 at 5:31 PM

Permalink

One digital signage platform can fit all (DSToday)

Drawbacks to existing digital content management strategies Currently, brands are managing digital content using programs that still require a separate box for each screen, bulky media players or flash drives. Their shortcomings include being outdated, requiring additional tech support and not having the ability to oversee and manage each franchise. […]

digitalsignagetoday.com
Tue, Sep 13, 2016 at 5:27 PM

Permalink

16:9: Is Running Live TV Legal On Your Digital Signage Network?

Example-only photo. Typical of what scores of software companies offer. For as long as the term digital signage has been out there, end-users have been asking suppliers about the ability to insert live TV in a zone on the screen. […]

sixteen-nine.net
Tue, Sep 13, 2016 at 9:59 AM

Permalink

OAAA’s Kerry Yoakum on local outdoor advertising regulations (Billboard Insider)

What regulatory or legal issues occupy the biggest share of your time? The number one regulatory and/or legal issue currently involves the regulation of digital billboards. The topic of digital billboards touches on a number of issues (e.g. […]

billboardinsider.com
Tue, Sep 13, 2016 at 7:45 AM

Permalink

The Future of Outdoor Advertising (Linkedin)

The good news for all is that advancements in OOH have risen to, and in many cases, exceeded marketers’ elevated expectations. This is being driven primarily by the increased availability and technological capabilities of digital screen installations, paired with companion technology such as beacons, geofencing and on-site payment systems. […]

linkedin.com
Mon, Sep 12, 2016 at 11:55 PM

Permalink

Stephen Freitas: Reconfirming a Commitment to Excellence Through a Refreshed OAAA Mark

You may have recently noticed a fresh expression of the OAAA brand. Yesterday, OAAA unveiled a refreshed logo design we believe articulates the core value of the association. OAAA’s new brand identity was developed as a visual standard of OAAA’s advocacy and thought leadership for the OOH advertising industry. […]

specialreports.oaaa.org
Mon, Sep 12, 2016 at 11:52 PM

Permalink

CMO: Out-Of-Home Advertising Is Experiencing A Renaissance

When the Detroit Red Wings want to sell more tickets, celebrate marquis moments, or thank fans, the ice-hockey team turns to digital billboards. According to Rob Mattina, vice president of marketing for the Red Wings, these out-of-home (OOH) assets play an important role in the Red Wings’ marketing mix because the brand can easily change messaging to accommodate needs. […]

cmo.com
Mon, Sep 12, 2016 at 11:51 PM

Permalink

OUTFRONT Media Assumes Advertising Rights For Buses Operated By The City Of Los Angeles Department Of Transportation And Long Beach Transit (PRNewswire)

New deal expands on OUTFRONT's leadership in the greater Los Angeles transit advertising market NEW YORK -- OUTFRONT Media Inc. […]

prnewswire.com
Mon, Sep 12, 2016 at 11:47 PM

Permalink

Primesight expands airport OOH portfolio with Glasgow Prestwick Airport ad contract (Outsmart)

Glasgow Prestwick Airport has appointed Primesight to handle its Out of Home (OOH) advertising contract, starting immediately. The win brings the number of airports in Primesight’s airport portfolio to six, after being awarded the Manchester Airport Group (MAG) contract earlier this year. […]

outsmart.org.uk
Mon, Sep 12, 2016 at 11:41 PM

Permalink

Outdoor signage is booming in Australia (ProPrint)

Numbers released from the Outdoor Media Association (OMA) reports out-of-home (OOH) signs are booming with year-on-year growth as audiences expand by 20 per cent as year over the past six years. […]

proprint.com.au
Mon, Sep 12, 2016 at 5:22 PM

Permalink

16:9: E-Paper Hits The Road On German 18-Wheeler Billboards

If you drive busy highways, you’ve no doubt seen your share of the back doors of 18-wheel transport trucks. So what if that space was used for location-specific advertising and traffic tips? That’s the idea behind RoadAds interactive, a German company that is, in effect, putting eight giant Kindles on the back doors of a transport truck. […]

sixteen-nine.net
Mon, Sep 12, 2016 at 9:32 AM

Permalink

Ask the Board: Why is there an increase in focusing on displays and hardware rather than concepts and communication? (DSConnection)

“I think we see an increase in the focus on displays and hardware because they are tangible in nature, whereas concepts and communications are intangible. […]

digitalsignageconnection.com
Mon, Sep 12, 2016 at 7:46 AM

Permalink

MediaPost: OAAA Launches New OOH Get-Out-The-Vote Campaign

The campaign was created by Partners + Napier, while ADstruc Project X provided media planning and procurement services and design group Grand Visual developed dynamic content for digital OOH applications. “These ads hold a mirror up to the American people,” said Pete VonDerLinn, executive creative director, Partners + Napier. […]

mediapost.com
Mon, Sep 12, 2016 at 1:27 AM

Permalink