Data is at the heart of proving value. Data lets us find groups, which is powerful today and will be more powerful tomorrow. First, a little background on media ratings. […]
By Steven Platt, The Director of The Platt Retail Institute. An emerging area worth further exploration is related to the increased use of IoT technologies by retailers. This is because the future of digital signage messaging may lie in better integration of customer activity data. […]
By Ken Klein, EVP – Government Affairs, OAAA In election years, when the press reports record spending (again) on political advertising, out of home (OOH) media companies wonder why they don’t get more. In 2014, the OOH share of political ad spend was 1 percent, up from 0.8 percent in 2012, according to data from Kantar Media. […]
OOH has a storied history that can be traced to obelisks in Egypt, circus posters in the 19th century, and a holiday campaign from Coca-Cola in the early 20th century. Insiders now say these once static assets are undergoing profound change, which means OOH is poised to thrive in an era of data, analytics, and micro-moments, says the report. […]
Part One: The 3 Forces Driving Disruption in OOH. Jeff Tan, VP Strategy, Posterscope This is a four part series exploring the blurred lines between digital and OOH. Part One – Describes the 3 forces driving disruption in OOH. […]
A lot of people wanted this billboard about Donald Trump to become a reality in New York City. Instead, we got the one above—a masterpiece of unintentional camp that is running on a digital board in Times Square through Friday. […]
Here's a pretty great out-of-home execution for Oliver Stone's upcoming film Snowden, about the NSA whistleblower Edward Snowden—a billboard that's been spying on pedestrians in Toronto and streaming footage of their movements on the street. Snowden's revelations about the NSA, of course, raised troubling questions about mass surveillance. […]
The Nevada Supreme Court has unanimously rejected Scenic Nevada’s final attempt to reinstate the ordinance limiting billboards in Reno. The court in July ruled the Reno City Council had the right to amend the voter-approved ordinance capping the number of new billboards in the city because they did so more than three years after the vote. […]
The election will produce a new Congress, with new leaders and new members on key committees. Elections remind me of the last clause in the First Amendment — perhaps overshadowed by its protection of free speech – that protects our right to “petition the government for the redress of grievances.” The right to petition reaches back at least to the Magna Carta in 1215. […]
“I don’t think we know yet. The general assumption is some version of the movie Minority Report coming to life. […]
Signals a strategic shift from measuring impressions to measuring audience location Geopath, formerly known as the Traffic Audit Bureau for Media Measurement, officially launched its new brand today at its annual board of directors meeting in New York City. […]
What is programmatic and what does it look like in DOOH advertising? The word ‘programmatic’ means doing something according to a program or method. In the ad sales world, this translates to buying and selling with a method: automation. […]
If you run a website or blog, there’s a pretty good chance you have some exposure to WordPress, the open source online publishing platform used by 60 million-plus of companies, organizations and individuals. This site runs on WordPress, for example. […]
Adotas explores the convergence of OOH (out of home) and mobile/location-based marketing in this Q&A with Mike Gamaroff, EVP of Channel Strategy at SITO Mobile. Q: Which is your favorite medium between mobile and outdoor? A: Neither. […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA The New Jersey Supreme Court has ruled in favor of digital billboards, overturning a local ban as unconstitutional suppression of free speech. […]
