MediaPost: The Renaissance Of Out-Of-Home Advertising

OOH has a storied history that can be traced to obelisks in Egypt, circus posters in the 19th century, and a holiday campaign from Coca-Cola in the early 20th century. Insiders now say these once static assets are undergoing profound change, which means OOH is poised to thrive in an era of data, analytics, and micro-moments, says the report. […]