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Digital billboard maker Daktronics reports a 6.4 percent increase in sales, to $199.4 million, in the last quarter (Billboard Insider)

Investors were a little disappointed by the quarter as the numbers fell short of Wall Street’s consensus estimates; most analysts were anticipating earnings of $0.13 per share on revenue closer to $213 million. Shares of Daktronics were down from $9.03 to $8.80 for the day, off 2.6%. […]

billboardinsider.com
Wed, Dec 6, 2023 at 6:23 PM

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Will there be a DSE 2024? Who knows … (16:9)

This was the second year the NY-based events company has put on the show, having bought the assets in 2021 from the family-owned-and-run Atlanta company that started and ran DSE since the mid-2000s. Exponation entered into bankruptcy proceedings when COVID took over our lives, but the show was already, by 2020, in serious decline. […]

sixteen-nine.net
Wed, Dec 6, 2023 at 4:01 PM

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Canadian telecom Rogers becomes exclusive sales rep for Allvision’s 60 large format DOOH screens in the country

Alongside the existing out-of-home portfolio, which includes 7 premium specialized networks, featuring large format inventory at Yonge & Dundas Square, the #1 campus media network, and #1 residential & commercial digital elevator network, Rogers Sports & Media moves to become one of the largest OOH players in the Canadian market. […]

rogerssportsandmedia.com
Wed, Dec 6, 2023 at 12:10 AM

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Former EVP of Blip Billboards joins Central Americas’s OOH ad operator Color Vision (Billboard Insider)

Color Visión, outdoor advertising company in Central America, has apointed Mr. Kurt Tingey, formerly Executive Vice President of Blip Billboards, to its board of directors. This addition comes at a moment when Color Visión seeks to expand its presence both in Central America and on the global stage. […]

billboardinsider.com
Wed, Dec 6, 2023 at 12:10 AM

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Magna projects U.S. ad spending will rise 5.4% this year and 5.9% in 2024 (MediaPost)

IPG Mediabrands Magna unit this evening released the latest in a series of quarterly updates on the U.S. ad spending outlook, increasing its 2023 estimate up two-tenths of a point, and its 2024 projection up four-tenths of a point. […]

mediapost.com
Tue, Dec 5, 2023 at 7:19 PM

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Debt costs are up for OOH ad operators (Billboard Insider)

Moorgate Capital Partners has analyzed out of home leverage and cost of debt trends thru September 2023. Some chart’s in Moorgate’s report caught Billboard Insider’s eye. Weighted average debt costs have increased at the public out of home companies over the past two years although the rise has slowed during the past quarter. […]

billboardinsider.com
Tue, Dec 5, 2023 at 7:17 PM

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See who won OAAA’s OOH Media Plan awards this year

MilkPEP Wins OOH Media Plan of the Year & Gold Award for ‘26.2’ Campaign in Support of Female Marathon Runners WASHINGTON, D.C. […]

OAAA
Tue, Dec 5, 2023 at 7:14 PM

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OAAA-commissioned study finds brands are buying more OOH because it’s effective

DECEMBER 5, 2023 (WASHINGTON, D.C.) – A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home’s share of media plan allocations leads to increased effectiveness, with measurable impact on sales, brand awareness, consideration, and purchase intent. […]

OAAA
Tue, Dec 5, 2023 at 2:09 PM

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Winners of the Digital Signage Experience (DIZZIE) 2023 Awards (DSE)

2023 DSE Awards Winners are: Corporate Environments: · Hewlett Packard Enterprise Global Headquarters, submitted by SNA Displays.   Digital Out-of-Home (DOOH): · The Moxy & AC Hotel Downtown Los Angeles (DTLA), submitted by SNA Displays.   Educational Environments: · Innovating Seneca: Multi-Campus Digital Transformation, submitted by ICON. […]

digitalsignageexperience.com
Tue, Dec 5, 2023 at 2:08 PM

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Data-driven DOOH campaign on TfL’s new Elisabeth line made foreign travellers feel right at home (The Drum)

By The Drum | Editorial. The campaign used data-led Out of Home (OOH) capabilities and innovation to target international visitors arriving in London in a highly personalized and relevant way. […]

thedrum.com
Tue, Dec 5, 2023 at 12:20 AM

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Programmatic DOOH campaign for Tiger beer resulted in 1.32 times increase in sales (The Drum)

By The Drum | Editorial. The campaign’s strategically placed DOOH ads reached approximately 35 per cent of Singapore’s population. This helped Tiger rapidly grow awareness of Tiger Soju Infused Lager among its target audiences. […]

thedrum.com
Tue, Dec 5, 2023 at 12:11 AM

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Pikasso Jordan Renews and Extends its Advertising Concession with The Abdali District, the new city center of Amman

Pikasso Jordan will deploy a new range of digital displays comprising of four new large format LED screens, one of them at an angle, to deliver 3D anamorphic contents in addition to a network of LCD digital totems. […]

pikasso.com · Promoted content
Tue, Dec 5, 2023 at 12:10 AM

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Samsung recaps its innovations in digital signage over the past 14 years

While previously only seen in boardrooms and airport directories, use cases now expand far beyond, from quick serve restaurant drive-throughs to digital out-of-home (DOOH) locations like stadiums and malls. […]

news.samsung.com · Promoted content
Tue, Dec 5, 2023 at 12:10 AM

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Your free daily snapshot of the DOOH/digital signage market

Digital Signage Pulse is the global digital out-of-home industry's news monitor. And with our newsletter, you can get all important DOOH news headlines in your inbox, daily, absolutely free. You can subscribe here. […]

Editorial · Promoted content
Tue, Dec 5, 2023 at 12:08 AM

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Anti-billboard activist group has a budget of $1.3 million, and its President’s salary is $390,392 (Billboard Insider)

Know your opposition. Here’s Scenic America’s budget for fiscal 2019-2023. Scenic President Mark Falzone has a good gig.  He earned a salary of $390,392 in fiscal year 2023 up from $163,600 in fiscal year 2019  His salary has increased 24%/year over the past 5 years and now accounts for almost one out of every three dollars which Scenic raises. […]

billboardinsider.com
Mon, Dec 4, 2023 at 4:45 PM

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