In taking over this portfolio, within the second largest DMA, New Tradition’s LA footprint now extends to over 140 large format digital and static signs. The assets consist of (11) static walls and bulletins in key LA neighborhoods, along with (10) additional digital bulletin faces. […]
Chris Lytle: Salespeople need to talk about the client’s business rather than talking about advertising. If you’ve got people out there without a lot of training, they don’t have any control about what’s being said. The best training tool you’ve got, or the best motivational tool you’ve got, is that couch in your office. […]
From the very first contact Anne Bouthot had with Montréal-based Broadsign, she knew it was a special company. “It wasn’t like a normal interview,” says the product manager. “It felt more like they were looking for a culture fit. […]
The main selling proposition of e-paper technology companies is that their displays consume just a fraction of the energy needed to drive conventional LCD-based ... […]
Walmart will make its Walmart Display in-store display ad business primarily programmatic and auction-based, with greater advertiser access and control. Starting in April 2024, the retailer will make onsite advertising in stores available to brands of all sizes, including third-party Walmart Marketplace sellers through the Walmart Ad Center self-service platform. […]
OUTFRONT was up 20% for the first quarter on news that revenues are finally rebounding from covid and low to mid single digit revenue guidance for 2024. Lamar Advertising rose 12% versus a 10% rise in the S&P 500. Clear Channel Outdoor declined 9% on weak revenue performance in the first quarter. […]
Richard Rothfelder. Several First Amendment cases recently argued in the Supreme Court, which will likely affect billboard operation and laws. […]
Alan Brawn, Brawn Consulting. The key to thriving (as a retailer) in this era lies not just in embracing new technologies but in understanding the unique desires and behaviors of customers and having a creative way of appealing to those desires and behaviors. […]
I have my doubts about some of the use-cases I have seen for those shower stall-like transparent LCD box thingies marketed by Proto and ... […]
by Dan Berthiaume. The home improvement giant, which recently announced it would acquire building products supplier SRS for $18.25 billion, is introducing Orange Apron Media, its rebooted retail media network. […]
2024 State of the Sign Industry. Sales, profit margins, equipment investment and the greatest threats to the industry. Sign Company Owners and Managers in Depth. […]
Billboard Insider’s take: Another year of scale economics as revenues increase faster than cashflow and the cashflow margin improves. Revenues increased by 6% to $10.9 million during the fourth quarter of 2023 due to increases in occupancy and rate. Here are Link Media’s quarterly billboard revenues for 2023. […]
Effective April 1st, Gleason will move to the role of Executive Chairman of the Company’s Board of Directors and remain intimately involved in the organization. […]
By Neil Patel. A retail media network is when retailers set up an advertising platform on their website, app, or other digital platforms within their network. In-store Retail Media Is Becoming Just as Popular If so many leading retailers already have digital media networks, what next? […]
Through Place Exchange, DeepIntent’s advertisers now gain access to the pool of DOOH inventory across all major venues and formats, such as point-of-care locations, pharmacies, gyms, transit stations, retail locations, airports, roadside and city center billboards, and more, throughout the US, Canada, EMEA, and Latin America. […]
