Cinema Scene Marketing, a provider of in-theatre digital signage solutions has installed the industry's first "StoryWall" measuring 750 square feet in the lobby of ArcLight Cinemas Sherman Oaks 16 in Los Angeles. […]
In March 2015 OSHA changed reporting rules. Failure to report an accident in a timely manner could result in a $12,471 fine for a first time violation and a $124,709 fine for a repeat violation. Here are rules for reporting to OSHA if one of your outdoor advertising employees is hurt on the job. […]
Let’s take a look at some other buzz-worthy campaigns from August, before we close the chapter on summer 2016. […]
The old adage has never been more relevant for marketing and out-of-home advertising…but now, it’s all about “Audience Location.” The incredible amount of geospatial data available today gives marketers unprecedented capability to understand not only where consumers are, but where they have been and where they are going. […]
Out-of-Home audiences have grown by 20% since 2010, over-indexing population growth by 7%. […]
SITO Mobile Ltd., a mobile engagement platform, has formed a data and product development partnership with Blue Bite, a cloud-based IoT platform company. […]
DSE, the world’s largest tradeshow for digital display, interactive technology solutions and digital out-of-home networks, is now accepting nominations for its 14th Annual APEX Awards. The APEX Awards will be presented to three outstanding entries – Gold, Silver and Bronze – in a total of nine categories. […]
The campaign, which ran for 8 weeks at the Santa Monica Place shopping mall, marked the first time globally that responsive facial recognition technology was linked to dynamic displays to present personalized content in an out-of-home campaign. […]
The whole serve-content-based-on-who/what-is-in-front-of-a-screen thing has never really taken off for the video analytics people, but here’s a fun campaign that does a nice job with the technology. […]
If were walking a busy downtown street, would you stop at a digital poster to do some virtual coloring? That was the premise and attraction of a relaunch campaign in Australia last month for a mineral water/juice product that’s part of the Coca-Cola family. […]
Cinema lobbies continue to one of the hotter environments for ambitious, big budget signature displays – with the latest evidence of that a 96-panel “StoryWall” at the ArcLight Cinemas in Sherman Oaks, California. The beast is about 50-feet wide and 15-feet high, and runs a matrix of movie posters or full-wide visuals about a specific movie. […]
In any event, it would be very risky for a billboard operator to proceed as if TxDOT had no authority in reliance on Auspro, such as by building, modifying, or relocating signs without TxDOT’s permission. At the minimum, an operator ought to sue for an injunction and declaration that TxDOT had no right to impede his particular sign operations. […]
Outdoor spending continues to skyrocket, largely based on the ability of electronic boards to shift messages, produce teases that build over time, and provide metrics using small cameras that measure passing cars. Notably, Clear Channel has a program called Radar that aggregates mobile device data and other information to also measure shopping patterns, too. […]
A better question to ask is: Would outdoor digital signage improve upon my current environmental footprint compared to my print advertising methods? The answer should be "yes." Anything that reduces your environmental footprint is a huge plus, digital signage included. […]
Dentsu Aegis Network has acquired OOH specialist C2C Outdoor. With the acquisition, which is being folded into the Posterscope operation, C2C CEO Michael Palatnek has been named CEO Posterscope US, succeeding Helma Larkin. C2C, specializes in providing OOH services to the apparel, cable/broadcast, and technology categories. […]
