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The Drum: How Exterion Media plans to turn TfL into a media powerhouse that rivals Facebook and ITV

Rather than compete with other traditional out-of-home (OOH) players like JCDecaux, Exterion Media will push Transport for London (TFL) as a media owner to rival the likes of ITV and Facebook following its revamped commercial raison d'être. Key to realising this ambition is its planned programmatic offering – dubbed Exterion Saxon – an offering it hopes to bring to market in 2017. […]

thedrum.com
Tue, Oct 11, 2016 at 12:41 AM

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ISE-backed Digital Signage Summit comes to NYC as competition among US DOOH conferences gets tougher (DS Summit)

Taking place on the 9th November 2016 within InfoComm Connections at the NAB Show, DSS NYC will feature case studies, cutting-edge technology and best practice for digital signage applications in retail. By attending this conference, delegates can discover both what’s worth the investment and what to avoid when planning their next big project. The half-day conference packs great value for money. […]

digitalsignagesummit.org
Tue, Oct 11, 2016 at 12:24 AM

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Piccadilly Circus Billboards to be Replaced with One £30 Million Giant Screen (The London Economic)

The six advertising billboards in Piccadilly Circus are set to be replaced with one £30 million giant screen after Land Securities won planning consent to build one huge state-of-the-art interactive screen. Piccadilly Circus is one of the world’s most exclusive advertising hoardings, with each of the six screens worth more than £4 million a year. […]

thelondoneconomic.com
Tue, Oct 11, 2016 at 12:05 AM

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DOOH world beware: another patent owner wants to claim your money

I received this “press release” by email from David Sitbon, who is CEO and owner of a company named u-see2, according to this web site: http://u-see2.com/new/. It struck me as odd, in many respects. I frankly have no idea what to make of it and I did not feel like digging deeper, since it’s not my field of expertise. […]

digitalsignageadvertising.wordpress.com
Tue, Oct 11, 2016 at 12:04 AM

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dmexco trade fair hits the spot for OOH (Pioneering OOH)

During these disruptive times, new technologies are continually emerging and the pace of change is faster than ever before, but the translation of new technologies – such as video, artificial intelligence, programmatic ad buying, virtual reality and much more – into the real-life out-of-home (OOH) business is not necessarily immediately apparent. […]

pioneeringooh.com
Mon, Oct 10, 2016 at 11:55 PM

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OohMedia spends AUS 68m on Executive Channel Network acquisition (BandT)

Outdoor media company OohMedia is set to acquire digital display business Executive Channel Network (ECN) for $68.5 million, with the business also kicking off capital raising to partially find the purchase. The business revealed its intentions via the ASX this morning, with OohMedia acquiring 100% of the share capital of ECN through Ooh's wholly owned subsidiary, Inlink Group. […]

adnews.com.au
Mon, Oct 10, 2016 at 8:04 PM

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How to choose software for your digital signage network (DS Connection)

“I started making a list to answer this question, and it got long pretty quickly. I’m going to focus on what I consider to be five important characteristics of a quality Content Management System. […]

digitalsignageconnection.com
Mon, Oct 10, 2016 at 4:15 PM

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What Employees Think of Clear Channel, Outfront, Lamar and JCDecaux (Billboard Insider)

Not a bad idea to monitor what employees and potential employees say about your company on Glass Door. Glass Door has a database of more than 8 million company reviews, interview reviews and salary reports. Here are the average Glass Door rankings for the four public outdoor companies together with the five most recent reviewer comments for each company. […]

billboardinsider.com
Mon, Oct 10, 2016 at 4:12 PM

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Clear Chanel Outdoor’s video explains its RADAR system for targeting and measuring DOOH campaigns (Clear Channel)

RADAR uses anonymous, aggregated mobile data, from privacy-compliant third-party data providers, to understand where your customer segments go and the best OOH locations to reach them. […]

web.clearchanneloutdoor.com
Mon, Oct 10, 2016 at 12:59 AM

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16:9: If You’re Hearing Digital Signage Software Pitches, Get A Nerd In The Room

Guest Post: Luis Villafane, Maler Digital Signage Here’s some very simple, experienced advice for anyone looking at starting a large digital signage network: get a nerd in the room when you’re talking to the people who sell digital signage software. That nerd will filter the bullshit. And trust me, there’s a lot of bullshit to filter. […]

sixteen-nine.net
Mon, Oct 10, 2016 at 12:54 AM

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Stephen Freitas: OOH resolves the conflict between precision targeting and mass marketing (OAAA)

One of the compelling debates to come out of Advertising Week last week is whether it’s better to rely on precise data targeting to reach individual consumers or to use mass marketing to influence consumers more broadly. […]

thoughtleadership.oaaa.org
Mon, Oct 10, 2016 at 12:52 AM

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Lay’s brings soccer to life with DOOH augmented reality (DS Today)

Lay's is bringing soccer to life in Madrid with an augmented reality display that lets customers take soccer-theme selfies for a "Cheer of Champions" campaign. The potato chip brand teamed up with Grand Visual to deploy the DOOH display at the Vaguada Mall in Madrid, according to a press release. […]

digitalsignagetoday.com
Mon, Oct 10, 2016 at 12:50 AM

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Digital Signage Summit Russia returns to Moscow (DS Summit)

The Digital Signage Summit (DSS) – the strategy conference for the Digital Signage and Digital-out-of-Home industry – is returning to Moscow on the 1-2 November. Held in conjunction with Integrated Systems Russia 2016, the Digital Signage Summit will host a programme featuring more than 15 top-level speakers focusing on digital signage within the environment of retail and museums. […]

digitalsignagesummit.org
Sat, Oct 8, 2016 at 9:57 PM

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ZDNet: Yahoo’s spying billboard: It would ID you, watch and listen to your reactions to ads

Hacked web giant Yahoo has filed a patent application for the ultimate ad-targeting system: a billboard that uses sensors to watch, listen and capture biometric data from the passing public. […]

zdnet.com
Sat, Oct 8, 2016 at 12:35 AM

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HuffPost: Billboards! Exclamation Point For Sports

By Ken Klein, Executive Vice President, OAAA. When sports punctuate a message, billboards are the exclamation point. This phenomenon merges two taproots of American culture: sports and signs. […]

huffingtonpost.com
Sat, Oct 8, 2016 at 12:32 AM

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