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16:9: This Digital OOH Network Has Gone From Zero to 1,300 Sites Since April

Photo: Bridget Baker/Willamette Week I don’t know how many fledgling out of home media companies – let’s just say MANY – have tried to make a go of putting digital OOH ad screens in bars. Most have failed, learning the hard way that the media ad sales is harder than it looks, and that getting revenues to reliably surpass operating costs is a tough, endless task. […]

sixteen-nine.net
Wed, Oct 19, 2016 at 12:10 AM

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Primesight buys OOH rival Airport Media (More About Advertising)

Out of home airport market leader Primesight has bought rival Airport Media to add Airport’s Gatwick and Luton holdings to its own portfolio which includes Manchester, Stansted and East Midlands. Primesight says it can now reach over 100 million passenger journeys a year, covering four of the top five airports in the UK (Heathrow being the exception). […]

moreaboutadvertising.com
Wed, Oct 19, 2016 at 12:08 AM

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DOOH ad tech platform rVue, Inc. to terminate the Company’s status as a public reporting company (MarketWire)

"Given the size of rVue, low market capitalization, and the fact that its stock is thinly-traded, the Board has unanimously determined that the financial burden of continuing as a reporting company is disproportionate to any benefits of maintaining the registered status of the Company's shares," said Mark Pacchini, President and CEO. […]

marketwired.com
Wed, Oct 19, 2016 at 12:01 AM

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Intersection’s CEO, a Former AmEx Guy, Announces Departure for Visa (Observer)

Visa announced today that its CEO is stepping down, and he will be replaced in the role by the current CEO of Intersection, the Alphabet-owned company (in common parlance, the Google-owned company). Alfred F. Kelly, Jr. […]

observer.com
Tue, Oct 18, 2016 at 11:40 PM

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TV-like ratings for elevator screen-time are now available for screens in 20 cities across China (Campaign Asia)

The advertising networks in office lobbies and elevators are now recognized as reliable anchors that deliver consistent results in the media mix. With a reach of over 80 million people weekly and a penetration rate of over 84 percent, the system can now be further evaluated with performance metrics that made television such a vaunted media format. […]

campaignasia.com
Tue, Oct 18, 2016 at 7:30 PM

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Resignation Media, Owner/Operator of CHIVE TV, Joins Digital Place Based Advertising Association (DPAA)

Resignation Media, owners and operators of the digital place-based network CHIVE TV, has joined the Digital Place Based Advertising Association. CHIVE TV delivers a five-hour viral video loop of stunts and hilarious licensed videos from YouTube talent, content partners as well as fans of Resignation Media's theCHIVE.com website. […]

dp-aa.org
Tue, Oct 18, 2016 at 7:50 AM

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16:9: Inside Secrets For Making Great Digital Signage Content

Guest Post: Linda Hofflander, Skykit I’ve seen some really bad digital signage content in my 15+ years in the digital signage business. Lida Hofflander I’ve seen signage using long bullet-point lists on default PowerPoint themes. I’ve seen neon yellow text on a royal blue background, so bright it made my eyes hurt. […]

sixteen-nine.net
Tue, Oct 18, 2016 at 5:59 AM

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Are “Smart Billboards” An Invasion of Privacy?(Make Tech Easier)

This form of advertising takes advantage of the fact that mobile devices and vehicles are very commonplace in the modern world. Smart billboards extrapolate data from their surroundings to gauge what kinds of demographics are looking at them and then proceed to display advertisements that are appropriate to the group of people standing in front of them. […]

maketecheasier.com
Mon, Oct 17, 2016 at 8:06 PM

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How out of home can be used to target Hispanics (Media Life)

New options pop up as the demographic grows, such as a bodega network When it comes to targeting the U.S. Hispanic market, just about every medium has options that target Hispanics exclusively. There are Hispanic-focused outlets for TV, radio, online and print, in both Spanish and English. […]

Mon, Oct 17, 2016 at 4:24 PM

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Stephen Freitas: Technology Today Makes Planning, Buying OOH Advertising Easier than Ever (Advertising Week)

It is through this innovation, however, that OOH has reinvented itself and its buying process. Today as media planners select and secure OOH space, automated services streamline the process. […]

advertisingweek.com
Mon, Oct 17, 2016 at 4:17 PM

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16:9: NEC Makes Its Displays Smart Using Raspberry Pi

NEC Display Solutions will start marketing and shipping commercial display panels early next year that that have low-cost Raspberry Pi computer modules in them, effectively making them a new variation on smart digital signage displays. This is a notable shift for NEC, which has stayed out of the embedded system on chip display business that Samsung, LG, Panasonic and Philips have all jumped on. […]

sixteen-nine.net
Mon, Oct 17, 2016 at 8:24 AM

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OAAA’s OOH Media Plan Awards finalists

A […]

oaaa.org
Mon, Oct 17, 2016 at 7:59 AM

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HuffPost: Clear Channel Outdoor SVP Stevens reflects on Advertising Week 2016: location-based marketing and OOH

Interestingly, OOH, with its new, sophisticated location-based analytics capabilities, has a new and highly relevant role to play in helping brands reach consumers. What’s more, OOH can arguably help brands target consumers better than virtually any other form of media other than mobile. Here’s why. […]

huffingtonpost.com
Sun, Oct 16, 2016 at 7:15 PM

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The Drum: Clear Channel turns its back on 800 UK billboards as digital screen drive continues

Outdoor advertising company Clear Channel has decided not to continue paying the rent on 800 roadside billboards in the UK as its focus on digital investment continues to take precedence. The New York based outdoor media firm will adapt its inventory to reflect advertiser demand. […]

thedrum.com
Sun, Oct 16, 2016 at 7:06 PM

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How to enhance digital signage with mobile and IoT elements (Samsung Insights)

Unlike static printed signage, the digital nature of these displays makes it possible to connect with an impressive assortment of technologies, including beacons, mobile devices, sensors and cloud services — all elements that can swiftly enhance the power and effectiveness of the digital message. […]

insights.samsung.com
Sun, Oct 16, 2016 at 7:05 PM

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