I kind of love it, but I'm not sure I get it. Anyone else feeling this about BT's latest venture, LinkUK? OK -- so we all know the days of needing to save 10 pence to call home are long gone. […]
Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It's a revolution, writes Rubicon Project's James Brown. One of the world's most recognisable transport systems may soon also become a potential media owner to rival the likes of ITV and Facebook. […]
For the first time, mobile now accounts for over half of all online display adspend in the UK. Similarly, online video adspend grew by 66.4% to £252m, native advertising spend rose by 29.9% to £451m, and digital out of home increased by 28.9% to £176m. […]
SITO Mobile SVP Mike Gamaroff says that until now, OOH has been a ‘faith-based’ form of advertising: It seems to work, but is hard to measure. Mobile is measurable, but not terribly viewable: the inverse of OOH. Gamaroff says big data is finally “big enough” to bring these two forms together. […]
oOh!media’s EXCITE screen network has recorded more than 400,000 shopper engagements with interactive campaigns during its first year. […]
Crust Pizza is ‘mixing it up’ with Australian electronic music duo, Peking Duk, to bring beats to the streets in a new Outdoor campaign featuring ‘playable’ JCDecaux Citylights and StreetTalk posters. […]
Over the last two decades we have seen the uptake of digital signage by retailers expand rapidly. Early digital signage networks in retail could only be justified through the improvement of branding and retail theatre, as the costs of displays and digital signage hardware was prohibitive for most. […]
Guest Post: Luis Villafane, Maler Digital Signage I don´t like “feel good” business stories when I’m reading social media. I don’t want to read something that starts out with “Before you die … live” or “What I learned from my hard-working dad …” Put that stuff up, and you’re unfollowed by me pretty quickly. […]
Primesight has won the outdoor contract for BT's phone boxes from JCDecaux in a deal that will mean consumers get free wi-fi and calls from upgraded phone kiosks. […]
Clear Channel Outdoor International sold its interest in Australian out-of-home media company Adshel to joint venture partner APN News & Media. The purchase price was A$268.4 million. The transaction closed Monday, with APN owning 100% of Adshel. […]
OOH advertising often exists in high traffic corridors: along interstates, in major city centers, in bus shelters, and even on downtown building edifices. Thus, OOH structures make great assets for the wireless communications industry. […]
London will follow New York’s big experiment. Hundreds of phone booths in London will disappear next year, and be replaced with sidewalk kiosks that offer Wi-Fi, free phone calls, and screens with maps and directions. The plan, which is modeled on an $800 million project currently underway in New York City, will be carried out by U.K. […]
Jeff Hastings, CEO of Brightsign identifies the primary weather related challenges to signage as "UV damage, extreme temperatures and precipitation." Other factors such as dust and humidity can also damage your outdoor display. Extreme temperatures can lead to isotropic failure with LCD monitors, according to Josh Tanasket, director of hardware at Horizon Display. […]
Sponsored content. Magnetic 3D has developed proprietary technology that modifies flat-panel displays, enabling them to show high-definition 3D still and video content without the need for special eyewear. The company will be showcasing its 3D displays at the event as a next-generation media platform for digital-out-of-home advertisers. […]
Sponsored content. AdMobilize provides the digital place-based/digital out-of-home and retail industries with a turnkey and scalable software and hardware platform that includes audience measurement; facial detection and recognition; vehicle detection and recognition; gesture recognition; people counting; demographic analysis including age, gender, emotion; dwell time, and more. […]
