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Tuesday, January 30, 2024 Tue, Jan 30, 2024

JCDecaux’s full-year 2023 revenue up 7.6% to €3,570.0 million, DOOH revenue up 20.8%

Full-Year 2023 revenue:  2023 adjusted revenue up +7.6% to €3,570.0 million 2023 adjusted organic revenue up +8.7% Fourth quarter 2023 adjusted revenue up +9.4% to €1,130.0 million Fourth quarter 2023 adjusted organic revenue up +10.3% Paris, January 25th, 2024 – outdoor advertising company JCDecaux SE (Euronext Paris: DEC), has reported its revenue for the full-year 2023. […]

JCDecaux
Tue, Jan 30, 2024 at 5:28 PM

MediaPost’s Digital Out-of-Home Insider Summit March 20 – 23, 2024 in Scottsdale, AZ

At the Spring edition of MediaPost's Digital Out-of-Home Insider Summit we lean into this future where technology once again reimagines the brand2consumer relationship. How are connected screens integrating into real life moments of decision and influence? What are early adopters of DOOH learning about integrating these new IRL experiences into traditional media plans? […]

mediapost.com
Tue, Jan 30, 2024 at 5:27 PM

Independent billboard owners: How to negotiate with a potential private investor (Billboard Insider)

Craig Berry of Stark Capital offers 8 tips for independent operators to consider when negotiating and structuring equity transactions. #1 Secure a commitment first before you draw the capital. If the objective is to use funds for future unidentified acquisitions, have the equity investor commit to an investment without actually calling all of the capital in. […]

billboardinsider.com
Tue, Jan 30, 2024 at 4:30 PM

Monday, January 29, 2024 Mon, Jan 29, 2024

Sharp NEC to debut ‘zero-watt’ ePaper digital signage at ISE (AVInteractive)

Sharp NEC’s ePaper solution features 13″ and 25″ displays and offers novel energy-efficient digital signage tools for businesses. For the Japanese-based firm, advertisers can substitute paper posters with ePaper digital signage. This allows companies to use static images with continuously updated information at just a fraction of the power consumption of normal digital signage kiosks. […]

avinteractive.com
Mon, Jan 29, 2024 at 3:05 PM

UK’s Mass Media Outdoor appoints DoohClick as its ad management platform partner

Mass Media has appointed DoohClick as its ad network management partner as the company embarks on an ambitious investment plan to scale its digital out of home (DOOH) portfolio across the UK. Since 2017, Mass Media has grown its network of static large format roadside billboards and retail screens to 72 high traffic locations across Kent, London and the South East, the Midlands and the North West. […]

doohclick.com · Promoted content
Mon, Jan 29, 2024 at 2:24 PM

Case study: How pharmaceutical company Boehringer Ingelheim achieved a +254% lift in positive brand image with its programmatic DOOH campaign (Broadsign)

Kayla Caticchio. Boehringer Ingelheim, a leading global pharmaceutical company, wanted to boost awareness and sales for its new pet antiparasitic product under the Frontpro brand, Frontpro Antiparasitic. Looking to promote the product and drive in-store traffic to retail stockists, the brand launched a programmatic digital out-of-home (pDOOH) campaign across key cities in Spain. […]

broadsign.com · Promoted content
Mon, Jan 29, 2024 at 12:10 AM

Sunday, January 28, 2024 Sun, Jan 28, 2024

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