Digital out-of-home is set to be the world’s fastest growing media channel with great things predicted for the sector in 2017. As technology becomes more affordable, businesses now have unprecedented access to the benefits of DOOH. And one of the biggest trends predicted for the OOH industry this year is data-driven advertising. […]
This year is going to be an exciting one for video walls. The massive cost drops and the expansion of toolsets that are familiar and comfortable to IT departments mean that many organizations that have dabbled in video walls can now deploy them across all sites with a lower cost, simpler management and a better ROI. […]
Elevision will convert over 600 displays in 125 commercial and residential towers to BroadSign’s CMS. Elevision plans to scale its ad-based network to 2,000 screens in the GCC and Middle East, while adding unique outdoor LEDs. […]
The Canadian OOH media company Pattison Outdoor has beefed up its ad planning and management platform to meet growing pressure from brands and agencies for advertising performance metrics and transparency. […]
Last week Pasco County, Florida approved a digital sign code requiring a billboard to take down 6 faces for every new digital face they install. The sign code restricts digital flips to 15 seconds. Do you realize what a bad deal this is? […]
Do you support current policy that right-of-way purchased with public funds should be limited to public purposes? Elaine Chao’s answer: "I understand this issue is addressed in existing federal laws, and if I am confirmed, the Department of Transportation will adhere to the law, unless and until it is changed. […]
The year’s most important trend is all about getting bigger and brighter content out there. Finer pixel displays, which offer superbly vibrant, precise images are going to continue to dominate the DOOH space. And, as fine pixel displays continue to become more and more affordable, consumers are likely to see more LED displays in thinner, larger dimensions pop up in new places. […]
UK adspend growth will be weaker in 2017 as the surge in digital spend slows down. The only other media to outgrow the total ad market in 2016 were cinema, up 9.2% to £262m, and outdoor, up 5% to £1.11bn. But both will slow down this year, growing at 2.4% and 2.2% respectively, slower than the overall market. […]
This session will explain how strategy drives success in digital signage and will demonstrate how to craft a sound content strategy that drives results. […]
Silicon Valley-based BrightSign is going right after the “smart” digital signage display market by introducing a new module that makes it easy for manufacturers to embed one of its players right inside a commercial panel, as well as a first foray into slot-loaded players. BrightSign will be showing the new HD3 Series BrightSign Built-In module next week at ISE in Amsterdam. […]
More outdoor owners may follow Clear Channel’s move to launch an in-house platform as digital screens have already transformed out-of-home, allowing brands to tailor creative by time of day and location, and driving up revenues for media owners. […]
Virgin Trains' data-driven, digital out-of-home campaign is sending out personalised messages to drivers in Newcastle and Leeds. The messages remind drivers they could be enjoying a stress free train journey, instead of dealing with road rage, jams, or anything else the traffic data reports. […]
YOU’RE INCHING HOME alongside four lanes of fellow commuters when a digital billboard blinks to a video ad for the latest model of the car you’re driving. Oh yeah, you think, my lease is up next month. […]
The campaign appeared simultaneously on 40 of oOh!’s large format digital roadside billboards nationally as well as a range of oOh!’s Fly assets throughout the day. The campaign celebrated Coopers as a truly Australian brand with two different creative messages centering on the famous Coopers Pale Ale and on Coopers’ Australian identity. […]
Registration is open for LookOut, the 2017 OAAA/Geopath convention May 15-17, 2017 in New Orleans. First-rate presenters will take the main stage to explain the changing media landscape, creative trends, and the marketing of top brands like the National Football League (NFL). […]
