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Top 5 digital signage technology ‘must haves’ for retailers and QSR chains in 2017 (DSToday)

"Will the system you're installing be of the right quality and include the latest technologies to deliver you a long-term, consistent service across your networks? And once installed, will your digital signage system not only be able to deliver topical and easily updateable content, but also provide you with big data on how effective your content is, how it engages your customer and in what way? […]

digitalsignagetoday.com
Tue, Feb 7, 2017 at 6:41 PM

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Five essential tips from Digital Signage Industry Experts (Part 1) (DSConnection)

C […]

digitalsignageconnection.com
Tue, Feb 7, 2017 at 4:51 PM

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16:9 Podcasts: Chats From ISE 2017’s Exhibit Halls

This is a special edition of Sixteen:Nine, the digital signage podcast, with interviews from the crowded aisles and noisy hallways of Integrated Systems Europe in Amsterdam. I’m here at ISE to take in the biggest pro AV show on this planet, and possibly any planet. […]

sixteen-nine.net
Tue, Feb 7, 2017 at 11:12 AM

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Case Study: Reckitt Benckiser – K-Y Duration Spray Real-Time Digital OOH (Pioneering OOH)

  Taking advantage of Posterscope’s ‘Liveposter’ platform, we used real-time data to trigger dozens of highly targeted (and comical) creative messages across nearly 100 digital OOH screens nationally to address unique audience mind-set moments proven to increase advertising awareness and message recall. […]

usa.pioneeringooh.com
Tue, Feb 7, 2017 at 7:16 AM

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My first 100 days in outdoor advertising: I never knew you could do that (Campaign)

Leaping from agency land to a OOH media owner has been inspiring and surprising in equal measure, says Helen Weisinger of Outdoor Plus. DOOH is still thought of in isolation, rather than benefitting from the value which can be added by simultaneously (and automatically) linking it with other media. […]

campaignlive.co.uk
Mon, Feb 6, 2017 at 9:16 PM

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Ad Age: Billboards Call Out P&G’s Top Marketer as He Fights Digital Ad Fakery

If Procter & Gamble Co. Chief Brand Officer Marc Pritchard wants ad viewability, he's getting it, right from the windows of his corporate headquarters. In response to Mr. […]

adage.com
Mon, Feb 6, 2017 at 6:31 PM

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OAAA: How location data can enhance the effectiveness of OOH advertising

Smart queries on location data can help us strip out the clutter and reveal only where our specific target audience goes on a map. Presently, data is being collected from every mobile user in the world. If these data points were represented as red dots, the habitable world map would be blanketed almost entirely in red (with some natural clumping over cities of course). […]

thoughtleadership.oaaa.org
Mon, Feb 6, 2017 at 5:33 PM

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OAAA: An Amazing Year for OOH is Ahead

By Nancy Fletcher OAAA President and CEO. After the swearing-in and inaugural events in Washington, DC, I just returned from the road. As we launch a new year with a new Congress and a new President, OAAA members want to know what’s next. […]

specialreports.oaaa.org
Mon, Feb 6, 2017 at 12:26 PM

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South Africa: The future of out-of-home is here, inside Uber cars (Bizcommunity)

Hubble offers brands the opportunity to tap into a captive audience, with new interactive touchscreens being installed into selected driver-partner vehicles. The screens showcase the best the city has to offer and provides passengers with information and entertainment options such as news, local comedy such as Suzelle DIY minisodes and local music talent from Jimmy Nevis and Khuli Chana. […]

bizcommunity.com
Mon, Feb 6, 2017 at 7:26 AM

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Astronomers secure changes in electronic-billboard proposal to reduce light pollution (Tucson)

A Senate panel agreed Monday to allow electronic billboards in northwest Arizona after its chief proponent agreed to extensive limits, not only on what can be erected there but what will happen in the future throughout the state. […]

tucson.com
Mon, Feb 6, 2017 at 7:21 AM

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The $1.6 billion APN Outdoor, oOh!media tie-up not all smooth sailing (Financial Review)

The slated $1.6 billion marriage of oOh!media and APN Outdoor has ruffled a few feathers in the outdoor advertising market, as competitors and media buyers work through its implications. […]

afr.com
Sun, Feb 5, 2017 at 7:53 PM

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How to Roll Out Global Campaigns Across International DOOH Networks (Grand Visual)

Once upon a time, all digital OOH campaigns were ’linear’. No live data feeds, contextual content or interactive elements. Simply motion creative delivered as movie files to the media owner. […]

outsmart.org.uk
Sat, Feb 4, 2017 at 5:34 PM

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Tech and Storytelling Converge to Make Cinema Ads Stand Out for Brands (Media Village)

With the proliferation of technology including mobile, geo-fencing, beacons and point-of-purchase screens, cinema is no longer simply OOH media (in-lobby/in-theater). It is premium video that delivers an immersive experience throughout the decision-making process for entertainment enthusiasts. […]

mediavillage.com
Sat, Feb 4, 2017 at 1:33 AM

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Latest examples of effective modern OOH campaigns (Tiffany Brown)

Rick Robinson explained how effective OOH advertising spans the literal, aesthetic, intriguing, humorous, site specific, engaging, and/or experiential realms. Of the many examples that Robinson shared of effective OOH advertising, below follow a few of my favorites. […]

tiffanyabrown.wordpress.com
Sat, Feb 4, 2017 at 1:25 AM

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TechCrunch: Outdoor ad firm buys Swiss dating app Blinq to power beacon push

Zurich-based dating app Blinq has been acquired by a Swiss outdoor advertising firm, APG|SGA, with the latter coveting the team’s experience in rolling out beacon networks for a new division that will be developing interactive ads to work in conjunction with the Bluetooth comms tech. […]

techcrunch.com
Sat, Feb 4, 2017 at 1:15 AM

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