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AdWeek: Mobile Carriers Want to Use Location Data to Compete With Facebook and Google for Advertising Budgets

Speaking today at Mobile World Congress in Barcelona, Rosen said he thinks mobile network operators have the potential to partner with one another, pooling their data and user bases to gain scale against giants like Google and Facebook, which together already grab an estimated 85 percent of every new digital dollar. “We don’t see other operators as our competitors here,” Rosen said. […]

adweek.com
Sat, Mar 4, 2017 at 7:27 PM

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Lamar Advertising CEO Sean Reilly No. 6 in the 10 most-liked advertising CEOs (Business Insider)

Approval rating: 91% They said: Pros - "Work-life balance is awesome unless you are a sales rep." "Lamar offers great benefits, along with great 'perks'." Cons - "Low commission percentage, little to no appreciate shown, always wanting more, never good enough. […]

amp-businessinsider-com.cdn.ampproject.org
Sat, Mar 4, 2017 at 7:21 PM

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Moscow Billboard Targets Ads Based on the Car You’re Driving (MIT Technology Review)

The rise of digital billboards spawns the idea of targeted highway ads, with tests in the U.S. planned for this summer. Last November if you were driving a BMW x5 or a Volvo XC60 on the highway ringing Moscow, you might have noticed a digital billboard on the side of the road flash an ad just as you approached, one for a new SUV from Jaguar. […]

technologyreview.com
Sat, Mar 4, 2017 at 7:37 AM

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What VARs should look for in a Digital Signage Provider (Mvix)

The industry grows steadily, and so does competition. As VARs add digital signage to their product offering, they need to differentiate themselves from their competition in order to have some market share. One way VARs can set themselves apart while saving costs is by partnering with a digital signage provider. […]

mvixdigitalsignage.com
Fri, Mar 3, 2017 at 3:50 PM

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Digital Signage Summit Europe Conference Schedule: June 5-6, 2017, Munich

Conference, exhibition area and networking. Organisers: Jointly organized by Integrated Systems Events and invidis consulting Admission: 690 EUR (Early Bird price 483 EUR). […]

digitalsignagesummit.org
Fri, Mar 3, 2017 at 7:16 AM

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The Future of In-Store Digital Signage (IQMetrix)

According to the recent Digital Signage Future Trends 2017 report from Retail Customer Experience, only 40% of retailers have deployed digital signage in their companies, and only 39% of those have to all locations. However, 54% of respondents plan to deploy within the next year. It appears many retailers plan on increasing their digital display budgets as well. […]

iqmetrix.com
Fri, Mar 3, 2017 at 7:12 AM

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Note to regulators: Hacked digital billboard showing porn caused no accidents on a Mexico City highway (Mexico News Daily)

An electronic billboard drew lots of attention from motorists on Mexico City’s Periférico Sur yesterday when it began broadcasting pornographic videos. Motorists, however, appeared to be enjoying the show, slowing down to watch the billboard as they cruised along the Periférico’s upper level at San Antonio, capturing the erotic scenes on their phones and posting them to social media. […]

mexiconewsdaily.com
Fri, Mar 3, 2017 at 7:02 AM

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Sir John Hegarty on the power of digital OOH and it’s creative potential (CampaignTV Video, 2:33)

 […]

youtube.com
Fri, Mar 3, 2017 at 7:01 AM

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Geopath’s Kym Frank on Digital Out-of-Home Analytics: From Insights to Predictions (Commercial Integrator)

With the proliferation of geolocation, the OOH industry is in the midst of a data revolution. This new access to insights puts OOH advertising in a position to be one of the most well-measured and reactive channels for marketers. […]

commercialintegrator.com
Thu, Mar 2, 2017 at 6:37 PM

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Australia: Out-of-home ad revenue continues to grow in February (MediaWeek)

The Out-of-Home (OOH) industry has reported a net media revenue of $59.2 million for the month of February, that is year-to-date growth of 6.7%. This represents an increase of 2.1% from February last year, which posted a net media revenue of $58.0m. […]

mediaweek.com.au
Thu, Mar 2, 2017 at 5:41 PM

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Reuters: JCDecaux is no longer planning to reduce investments in Britain, reports good Q1 results

"For now, we decided not to reduce (investments) because sales are better than expected," chief executive Jean-Francois Decaux told Reuters. "We thought Brexit would impact sales, but we had a very good last quarter in England and we are having a good first quarter. […]

reuters.com
Thu, Mar 2, 2017 at 5:40 PM

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Clear Channel Outdoor’s parent iHeart Media reports from the precipice of solvency, once again (Seeking Alpha)

The Americas and International Outdoor businesses were down by 4.8% and 2.1%, respectively, to $347 million and $399 million. Modest divestitures account for each decrease. The company's publicly-traded affiliate, Clear Channel Outdoor Holdings, Inc. […]

seekingalpha.com
Thu, Mar 2, 2017 at 5:38 PM

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Nasdaq: JCDecaux FY profit falls on integration costs

French outdoor advertising company JCDecaux reported on Thursday a 7-percent decrease in full year adjusted operating profit, affected by integration costs related to the CEMUSA acquisition and the contract structure of its advertising franchise with Transport for London. The company reported a full year adjusted operating profit of 646.5 million euros ($681 million). […]

nasdaq.com
Thu, Mar 2, 2017 at 5:37 PM

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JCDecaux: Full-Year 2016 Results (Globenewswire)

Adjusted revenue increased by +5.8% to €3,392.8 million in 2016. Adjusted organic revenue growth of +3.3% was driven by France, the Rest of the World and the UK offsetting the softness of the Rest of Europe and Asia-Pacific. H2 2016 faced a significant slowdown mainly from Greater China. […]

globenewswire.com
Thu, Mar 2, 2017 at 5:35 PM

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How shelf-edge technology will transform retail (DSToday)

Large grocers can easily spend huge amounts of time and resources manually changing anywhere between 5 and 10 million labels a week – a task that can be practically eradicated once the switch has been made to electronic displays. This is just one example of how digital shelf-edge technology is on the cusp of a revolutionary takeover from its printed paper counterpart. […]

digitalsignagetoday.com
Thu, Mar 2, 2017 at 5:19 PM

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