Jose Avalos has been leading Intel’s digital signage practise since 2009 – evangelizing for the use of Intel chipsets and related technologies for the devices that play back content. When he got started, he says Intel was inside about 10 percent of the boxes used in digital signage. Now it’s more like 75 percent, he says. […]
The digital out-of-home industry will face a tidal wave of disruptions in the next 10 years. Those will come in the form of sweeping changes to consumer attitudes toward ad media, more specifically how people will choose to engage with retailers and brands. It will all be fueled by the reinvention of commerce from innovative companies like Amazon, SnapChat and Rent the Runway. […]
In traditional online RTB, bids are placed and the winning ad is served instantly to the available ad slot. However, in the DOOH industry, there is a slight delay between the final bid and the ad actually being served to selected screens. This is due to the fact that some network connections are not fully guaranteed and delays can be caused by large file sizes. […]
The out of home industry (OOH) achieved a net media revenue of $59.2m, a 2.1 per cent increase for the month of February compared to the previous year. The year to date growth of the out of home industry is now at 6.7 per cent. […]
The elephants will be seen on giant billboards in Britain, Hong Kong and New York to highlight the illegal ivory trade. An elephant is killed every 25 minutes, and a third of the global population has been wiped out in the past seven years. […]
Integrated Systems Europe has pushed out a final report about the 2017 show in Amsterdam, which ended a few weeks ago. While the big numbers have already been noted, there’s a lot of interesting detail. The show’s final attendance was 73,413, up 11.7% from a year earlier. […]
With the commuter time average in South Africa 35 – 59 minutes the implementation of digital out of home (DOOH) has given rise to more opportunities for branding of metered cabs not only on the outside but inside. NWOM have implemented digital screens inside taxis, to capture the attention of commuters. […]
“JCDecaux Australia had a strong 2016 and was in line with the reported Australian OOH revenue figures released by the OMA. At a local level we are intent on continuing with our ambitious but considered digital transition ensuring we maintain our promise to our clients that we will only digitize locations that are worthy and therefore provide real value to brands. […]
The rise in digital screens across cities may have a lot to do with relaxed government regulations and the lower cost of putting up LED screens. […]
DSE BOOTH PREVIEWS Daktronics DSE Booth Number – 225 Why do people going to DSE need to put your company on their Must See list of booths? Daktronics is a unique breed. While many know of us the in professional and collegiate sports world, we really are all over the map – both literally and in display application. […]
Out-of-Home has transformed brilliantly through technological innovation, mobile convergence and the adoption of digital billboards. The change is so dramatic that advertisers are once again considering the medium a strong buy for certain categories of advertisers. […]
<< Back to the March 6, 2017, Outlook March 6 2017 Thank you, OAAA principals, for sharing your honest thoughts with senior staff in our recent telephone interviews. Here are 10 take-aways from owners and top executives at more than 75 OOH media companies, large and small. […]
Creative Impact The OOH industry is producing outstanding creative and graphics. Digital OOH creative is also coming along very well; designers are showcasing the creative power of OOH with inventive campaigns. The beauty of OOH creative is one of its major strong points today. […]
The footage went viral on social media networks and the authorities scrambled to turn off the screen. The director of the fire brigade, Raul Esquivel, confirmed that a fireman had died as he tried to fix the billboard. Alvaro Jimenez Gonzalez was killed after he climbed out on to the huge screen and lost his footing. […]
On the heels of his massive out-of-home campaign, OUTFRONT Media recently caught up with the ‘Fat Jew’ (real name Josh Ostrovsky) to chat social media, advertising and everything in between. […]
