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Daktronics to light up new-look Piccadilly Circus, the most prestigious projects in its entire history (SignLink)

The iconic lights at the popular tourist attraction are being upgraded by Land Securities, the largest commercial property company in the UK, to a massive, outward-curved display capable of true 4K video production. Daktronics is in the process of manufacturing the display and plans to carry out installation some time this spring. […]

signlink.co.uk
Thu, Mar 9, 2017 at 7:21 PM

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Inside Washington D.C. mayor’s digital billboard drama (Washington City Paper)

Facing pressure to exercise rule-making authority from Digi Outdoor Media, which has already installed more than a dozen signs without permits—and likewise from Digi’s competitors for her to refrain from taking such action—the mayor has chosen to stand down for now. That leaves the matter in the hands of D.C. […]

washingtoncitypaper.com
Thu, Mar 9, 2017 at 7:17 PM

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How to choose the right player for your digital signage network (Installation-International)

A prospective digital signage customer has four primary choices of players (although the lines can be blurred): application-specific, PC-based, add-on module and screen-integrated. “Perhaps the most ‘knocked’ media player is the player integrated into the display, with its minimal provision for peripherals, marginal computing capability and lack of upgradability,” he says. […]

Thu, Mar 9, 2017 at 7:13 PM

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Can hospital digital signage heal inventory management problems? (Mvix)

Healthcare digital signage is already being used for wayfinding, staff management, in the cafeteria and to improve patient engagement by displaying health and wellness tips, hospital services, and infotainment. Applying the technology to supplement inventory management systems simply improves the ROI of the investment. Improved Visibility of Inventory. […]

mvixdigitalsignage.com
Thu, Mar 9, 2017 at 4:13 PM

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16:9: DSE 2017 Booth Previews: NanoLumens

DSE BOOTH PREVIEWS NanoLumens DSE Booth Number – 1561 Why do people going to DSE need to put your company on their Must See list of booths? In addition to learning more about the industry’s most complete line of LED visualization solutions, attendees will have the opportunity to see NanoLumens Vice President of Strategic Accounts Almir DeCarvalho lead a free workshop: LED vs. […]

sixteen-nine.net
Thu, Mar 9, 2017 at 7:10 AM

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OAAA report: Out of home ad revenue reaches historic high in 2016

Out of home (OOH) advertising revenue rose 3.1 percent in 2016 compared to the previous year, accounting for $7.6 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). OOH spend was up 2.7 percent in the fourth quarter, compared to 2015. The revenue total marks a record high for OOH with 27 consecutive quarters of growth since the recession. […]

oaaa.org
Wed, Mar 8, 2017 at 11:31 PM

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The Australian: APN is considering a bid to acquire OOH ad operator QMS media

APN News and Media is believed to be mulling a potential acquisition of QMS Media, with Credit Suisse understood to be on the ticket. […]

theaustralian.com.au
Wed, Mar 8, 2017 at 6:55 PM

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OAAA: Nielsen study finds consumers notice roadside posters more than digital media

The study found 94 percent of those who noticed a poster in the last month looked at the advertising message, and more than half were highly engaged with the ad. Nearly 90 percent recalled seeing advertising, and 47 percent recalled seeing a specific ad. […]

oaaa.org
Wed, Mar 8, 2017 at 6:52 PM

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Out of Home Will Keep Growing in 2017 (4-traders)

By Steve Nicklin, Vice President of Marketing, OAAA. OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry's 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near such a consistent, solid record. […]

4-traders.com
Wed, Mar 8, 2017 at 6:50 PM

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LA Metro Expands Use of Digital Signage for Disseminating Transit Arrival Information (Mass Transit Mag)

Los Angeles is a city that has long been notorious for its congested freeways and its gridlocked streets, but the Los Angeles County Metropolitan Transportation Authority (Metro) is doing its part to change that perception. Metro operates a 2,300-vehicle bus fleet and 275-vehicle rail fleet with a daily ridership of nearly 1.3 million. […]

masstransitmag.com
Wed, Mar 8, 2017 at 6:46 PM

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Ex-Outsmart CEO Alan Brydon joins 8 Outdoor as Non-Executive Board Director (8 Outdoor)

8 Outdoor is a UK out-of-home media owner, with over 30 digital screens live across five cities. Alan’s appointment coincides with the next phase of 8 Outdoor’s expansion into new formats and cities across the UK. […]

8outdoor.com
Wed, Mar 8, 2017 at 6:12 PM

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BroadSign’s CFO Dana Tunks: How to build a successful career (BroadSign)

While she contributes to BroadSign’s daily financial success, Dana also plays an integral role in shaping the future of the DOOH industry. Dana was a key influencer in the development of BroadSign Serv SSP, the first DOOH specific programmatic solution, and continues to explore directions in which BroadSign and the entire DOOH industry can grow. […]

Wed, Mar 8, 2017 at 5:55 PM

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How retail reinvents itself with digital signage, design and mobile (RIS News)

The most innovative and renegade are the e-tailers that are slowly moving into brick and mortar stores. New to physical walls, they are bringing a refreshing perspective to the industry on designing in-store experience. Bonobos, Birchbox, LeTote, even Amazon — there’s a large list of retailers starting to be referred to as ‘v-commerce’ brands — a digitally-native virtual brand. […]

risnews.edgl.com
Wed, Mar 8, 2017 at 4:49 PM

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Digital signage business sentiment improves in Germany, Austria and Switzerland (DS Summit)

The excellent business sentiment reflects the general economic situation in the region with solid GDP growth and very stable outlook for 2017. Even Brexit, important elections in major EU-markets as well as the election of the trump administration, have not significantly hampered business climate. […]

digitalsignagesummit.org
Wed, Mar 8, 2017 at 10:59 AM

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16:9: Come See Us at DSE … We Have Free Beer!

The folks at Kansas City-based Installation & Service Technologies must be looking to build up business in Canada, as they seem to be going after that market with its email blast Tuesday to DSE 2017 attendees. They make it very clear that while their booth won’t be all that flashy when compared to the big display guys, they’ll have beer. And it’s free. […]

sixteen-nine.net
Wed, Mar 8, 2017 at 7:26 AM

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