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JCDecaux: DOOH continues to grow in Africa (Media Online)

There are a number of reasons why OOH continues to grow in the new digital economy and these are particularly pertinent in developing markets, in Africa generally and beyond. Foremost of these drivers is a significant growth in urbanisation of populations coupled with a notable bias towards younger audiences, particularly in developing markets. […]

themediaonline.co.za
Tue, Mar 28, 2017 at 5:11 PM

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AdSemble Unveils Open Display, the World’s first-ever DOOH Self Serve Platform Complete with a “Set Your Own Ad Spend Budget” Functionality (Marketwired)

The online marketplace for digital out of home (DOOH) advertising AdSemble has launched its new offering Open Display, a first of its kind self-serve platform that helps small businesses harness the power, reach, and scale of high definition digital billboards nationwide. […]

marketwired.com
Tue, Mar 28, 2017 at 5:07 PM

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What’s in store for beacons in 2017? (Mobile Payments Today)

Integrating beacons with your in-store signage system is like giving your customers the remote control. They now decide what product information or details they want to see. Engaging "storytelling" content is still as important as ever but now your customers can objectively share their preference for what’s on the screen. […]

mobilepaymentstoday.com
Tue, Mar 28, 2017 at 5:03 PM

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‘Old-School’ Advertising With a Digital Twist: The Case for Out-of-Home (Target Marketing Mag)

By Candice Simons. Let’s take a closer look at the value of incorporating OOH advertising into digital marketing plans: Maximizes Exposure in Today’s On-Demand Economy. Today’s on-demand economy has created a breed of consumers that are primed for outdoor advertising efforts. […]

targetmarketingmag.com
Mon, Mar 27, 2017 at 4:51 PM

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Australia: CommBank is releasing ATM data in a nationwide DOOH campaign via Ooh! Media (AdNews)

CommBank will be featured on over one thousand Ooh!Media's digital screens in CBD office towers, cafes, airports, retail centres and on large format roadside billboards. The screens will display survey results such as 47% of Australians answering yes to the question ‘Is the Australian property dream still a reality? […]

adnews.com.au
Mon, Mar 27, 2017 at 4:45 PM

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PSFK: How Geopath harnesses audience data to make OOH advertising more effective

On a mission to audit the circulation of out of home (OOH) media to empower brands with actionable data generated by millions of tech users all over the world, Geopath has been helping leading brands make sense of this enormous swath of data buzzing every second of every day. […]

psfk.com
Mon, Mar 27, 2017 at 4:35 PM

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Digital signage tech company Stratacache acquires a convenience store DOOH network from Verifone (Yahoo Finance)

LIFT is an interactive digital upsell platform at convenience store (C-Store) retailers nationwide. This newest acquisition further positions STRATACACHE as the biggest player in the in-store digital shopper marketing and engagement space. LIFT will roll up to PRN, STRATACACHE'S flagship retail media company. […]

Mon, Mar 27, 2017 at 4:29 PM

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How to Increase your DOOH Sales with BroadSign Serv Direct

Sponsored feature. Unfortunately, what often happens is that sales are hindered due to slow response times, or worse, the team has sold something that is unnecessarily complicated to deliver. Bridging this gap between sales and operations is precisely the goal of BroadSign Serv Direct, a new DOOH inventory management and proposal generation tool that both teams will love. […]

Mon, Mar 27, 2017 at 4:14 PM

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GM says digital signage is now a requirement at dealerships (GM Authority)

Digital signage has not been adopted by many automakers but it’s beginning to become more popular. The signage includes controlled programming for dealerships’ waiting room televisions and advertising on other various video screens inside the dealership. […]

gmauthority.com
Mon, Mar 27, 2017 at 7:49 AM

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The Ad Contrarian: Forget the Google scandal, online advertising is ‘corrupt at its core’ (Mumbrella)

It’s hard to overestimate the damage that online advertising has had on the credibility of our news media. The fact that we have a populace that no longer knows what to believe from a media industry they once trusted, is not an accident. There is decay, corruption and deceit now sitting at the heart of online advertising. […]

mumbrella.asia
Mon, Mar 27, 2017 at 7:41 AM

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16:9: Did You Know Adobe Has A Digital Signage Product? Me Neither.

Did you know Adobe has a digital signage product? Me neither. But it does. […]

sixteen-nine.net
Mon, Mar 27, 2017 at 6:37 AM

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Digital Signage Expo 2017: Your Guide to the Show Floor (DSConnection)

If you’re a newcomer to the industry, or this is the first time you’ve visited DSE, you may want to stop at the Digital Signage Federation booth (640), where you’ll find a friendly and knowledgeable group of members ready and willing to help you understand the many moving parts of the industry and navigate the show. DSE is the official show of this industry trade association. […]

digitalsignageconnection.com
Sun, Mar 26, 2017 at 5:13 PM

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2017 CPM Media Inflation Projections: OOH at 2 Percent (Billboard Insider)

MAGNA’s CPM projections (below) indicate that TV and digital have the highest total average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good value in today’s marketplace because of its massive reach. […]

billboardinsider.com
Sat, Mar 25, 2017 at 1:33 AM

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Digital OOH Digital OOH shows a significant increase in ad recall compared to other media channels (PJSC)

The study's results demonstrate the boost brands can receive from running ads through OOH – digital OOH represents a significant increase in ad recall compared to other media channels. Advertising recall is a measurement of advertising effectiveness and ROI. The study linked below was conducted on the five primary advertising channels: TV, Radio, Online, Print and Out of Home (OOH). […]

pjsc.com
Sat, Mar 25, 2017 at 1:20 AM

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Will Digital OOH Ad Spending Beat Social Media Spend in 2017? (CMSWire)

This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space gains traction and acceptance. More Brands & Advertisers Break From Social. […]

cmswire.com
Sat, Mar 25, 2017 at 1:11 AM

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