Raw Feed & Search

McDonald’s shares digital menu board lessons (DSToday)

When McDonald's upgraded its traditional print menus to digital menu boards, it ran into a few challenges. This was a massive task, considering the QSR had to deploy 40,000 screens while working with 45 different creative agencies. Other complexities included localized content, specials, FDA regulators, screen size variance and other issues. […]

digitalsignagetoday.com
Tue, Apr 11, 2017 at 5:48 PM

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Study: Gen Z prefers cinema ads and OOH to digital ads (Marketing Dive)

The ad formats preferred by Gen Z, led by cinema ads at 62% followed by billboards and outdoor advertising (43%), magazine ads (42%), TV ads (40%), product placement (39%), newspaper (38%), direct mail (29%) and radio (27%). […]

marketingdive.com
Tue, Apr 11, 2017 at 5:33 PM

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Financial Times: Omnicom offloads minority stake in Talon Outdoor

Omnicom has sold its minority stake in Talon Outdoor, the UK out-of-home media-buying agency, to Mayfair Equity Partners, the private equity firm. […]

ft.com
Tue, Apr 11, 2017 at 5:27 PM

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16:9: Why venue owners should think twice before taking ad sales for their DOOH network in-house

Guest Post: Brett Farley, NanoLumens Part 1: Think About It First … We’ve seen a trend where I work with large real estate ownership and management groups are either initiating their own advertising sales teams and networks, or having outsourced that function unsuccessfully, reclaiming ownership of that function and taking it back “in house. […]

sixteen-nine.net
Tue, Apr 11, 2017 at 5:25 PM

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Digital signage templates for Easter (Mvix)

Sponsored feature. Like many holidays in the western world, Easter has its roots both in pagan tradition and Christianity. The Easter story told in the Christian faith is well known in the west. […]

mvixdigitalsignage.com
Tue, Apr 11, 2017 at 4:36 PM

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MediaPost: Digital Out-Of-Home Group Bows Programmatic Standards

In partnership with Prohaska Consulting, the Digital Place Based Advertising Association (DPAA) has codified programmatic standards for the digital out-of-home (DOOH) industry. The process of developing DOOH programmatic standards started back in March of 2016. The DPAA set up three committees: tech specs, creative specs and measurement. […]

mediapost.com
Tue, Apr 11, 2017 at 7:45 AM

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How mobile is reinventing out-of-home advertising: free white paper (xAd)

Two seemingly contradictory advertising tactics -- out of home and mobile -- have more in common than you might think. The former, the original location based ad. The latter, the new location based ad. […]

info.xad.com
Tue, Apr 11, 2017 at 7:41 AM

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India will replace Australia to be third largest ad market in Asia Pacific in five years: report (Live Mint)

I […]

livemint.com
Tue, Apr 11, 2017 at 7:37 AM

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Grand Visual Launches Independent Ad Tech Business for Digital OOH (QDOT Media)

QDOT is the industry’s first independent ad tech business providing smarter campaign management platforms for digital out of home. The award-winning digital OOH production house Grand Visual, is launching an independent ad tech company in a move to roll out its industry-leading platforms and workflow intelligence to the whole market. […]

q.media
Mon, Apr 10, 2017 at 7:25 PM

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DPAA Publishes Programmatic Standards for Digital Out-of-Home Media

The Digital Place Based Advertising Association (DPAA) has released programmatic standards for the digital out-of-home (DOOH) industry, as part of an ongoing process to facilitate DOOH transactions. The standards will benefit all stakeholders – buyers, sellers, brands and the ad-tech community – by expanding opportunities for buyers to target audiences and purchase DOOH media programmatically. […]

digitalsignageadvertising.wordpress.com
Mon, Apr 10, 2017 at 7:22 PM

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Campaign: Grand Visual rolls DOOH ad tech business into new company QDOT

The move means Grand Visual itself will go back to focusing on creative production, while Qdot consolidates ad-serving systems that Grand Visual has been using for six years. Ben Putland, the chief operating officer of Grand Visual New York, will lead Qdot as managing director. […]

campaignlive.co.uk
Mon, Apr 10, 2017 at 7:11 PM

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Retail Digital Signage Expo in London, May 8-9, 2017

NEW FOR 2017 - Dedicated Retail Digital Signage Conference, in association with Intel In addition to the huge range of vendors, Retail Digital Signage Expo 2017 launches its own dedicated digital signage conference, in association with Intel. The programme, featuring top retailers and brand owners, will cover all the key essential issues involved in the digital signage investment journey. […]

retaildigitalsignageexpo.com
Mon, Apr 10, 2017 at 6:59 PM

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The Pain And Promise Of Beacons In Retail (AdExchanger)

Beacons entered the marketing landscape a few years ago with splashy headlines touting large national retail deployments and the ability to engage with customers in real time. Most beacon companies wanted their SDK installed in the retailer’s apps and their proprietary beacons in the retailer’s locations. […]

adexchanger.com
Mon, Apr 10, 2017 at 6:50 PM

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Digital Out-Of-Home Media Courts Exchanges With DPAA Programmatic Standards (AdExchanger)

The DPAA hopes these standards, which are like existing openRTB guidelines from the IAB, will facilitate digital out-of-home buys. The DPAA’s standards outline video ad formats and SSP reporting for DOOH inventory so buys can be placed across multiple DOOH media networks – or other media channels entirely. […]

adexchanger.com
Mon, Apr 10, 2017 at 5:53 PM

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DOOH ad effectiveness case study from SixtUK at Canary Wharf (Vimeo)

Learn how a Canary Wharf station domination impressed and persuaded Tube users to consider Sixt. Exterion Media. […]

vimeo.com
Mon, Apr 10, 2017 at 5:52 PM

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