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ISE 2024’s total show floor will be 30% larger than last year; Jan. 30-Feb. 2, 2024 in Barcelona (AVNetwork)

Integrated Systems Europe (ISE) 2024 approaches a sellout, with the largest show floor ever, across eight halls of the Fira de Barcelona Gran Via. ISE 2024’s total show floor will be 30% larger than last year. Anticipation is also building for the highest number of visitors ever recorded at ISE. […]

avnetwork.com · Promoted content
Sun, Dec 31, 2023 at 6:05 PM

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Clear Channel Outdoor deploys more DOOH screens across the street from the Super Bowl 2024 arena

NEW YORK -- Clear Channel Outdoor (NYSE: CCO), and Nevada-based Terrible Herbst Inc. (Terrible's) have joined efforts to provide a new advertising opportunity which includes the four-level stadium parking garage for events at Allegiant Stadium, as well as offering a Starbucks and the newest 784 capacity WSKY Stadium concept. […]

Clear Channel Outdoor
Sun, Dec 31, 2023 at 5:53 PM

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Clear Channel, Outfront, Lamar and choppy M&A deal market were Billboard Insider’s most-read stories in 2023

T […]

billboardinsider.com
Fri, Dec 29, 2023 at 2:59 PM

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Half of OOH businesses pass credit card fees to advertisers; and other poll results (Billboard Insider)

Out of home sales reps should be paid a salary plus a 5-10% sales commission. A majority of Billboard Insider want to achieve a return on investment in excess of 20% on new out of home projects. The public out of home companies complained about slowing out of home revenues but 80% of Billboard Insider’s readers achieved out of home revenue growth in the first quarter of 2023. […]

billboardinsider.com
Thu, Dec 28, 2023 at 3:00 PM

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Link Media Outdoor’s parent Boston Omaha shows slight improvement, but still in a slump (Billboard Insider)

Billboard Insider suspects the slump is due to investor concerns over the performance of Boston-Omaha’s insurance, broadband and real estate assets. Link Media Outdoor has shown steady improvement for the past 6 years and we expect this to continue in the fourth quarter. Our thoughts. […]

billboardinsider.com
Thu, Dec 28, 2023 at 2:56 PM

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Mormon Church Books Domination Campaign Across 27 Times Square LED Screens (16:9)

Brands sometime book domination campaigns that sync up multiple LED spectacular displays in New York’s Times Square, and there are periodic late evening ... […]

sixteen-nine.net
Thu, Dec 28, 2023 at 10:22 AM

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Posterscope uses an LED billboard on a barge at Juhu Beach in Mumbai to advertise the new Aquaman movie (Exchange4Media)

Posterscope India, Managing Director, Imtiyaz Vilatra said, "We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city." The campaign featured a life-like 3D cutout displayed on an LED barge at Juhu Beach in Mumbai. […]

exchange4media.com
Thu, Dec 28, 2023 at 12:11 AM

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M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity (DOOH Deals Included) (AdExchanger)

Allison Schiff, Managing Editor, AdExchanger. Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. […]

adexchanger.com
Wed, Dec 27, 2023 at 5:32 PM

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Irish out-of-home ad revenue to increase 7.5% in 2024 as print and TV will fall: GroupM (Irish Times)

Laura Slattery. The Irish advertising market will grow 3.2 per cent next year to €1.32 billion after a rise of 3.1 per cent in 2023, but both print and television revenue will decline again in 2024, according to forecasts by media agency owner GroupM Ireland. […]

irishtimes.com
Wed, Dec 27, 2023 at 5:13 PM

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OOH ad revenue grew 29.8% in 2023 in India; overall Indian ad market to grow by 11.4% in 2024: Magna (PrintWeek)

In 2023, linear formats in India are estimated to grow by +9.9% with both television and print growing equally at +8%. Radio is estimated to grow by 12.1% and OOH at 29.8%. In 2024, the Indian advertising market is estimated to grow by 11.4%. […]

printweek.in
Wed, Dec 27, 2023 at 5:11 PM

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Former fashion model turned ad tech expert and President of Canada’s OOH trade association (Tech Times)

Carl Williams, Tech Times. Amanda Dorenberg Became the Youngest President to Lead One of Canada's Largest Media and Advertising Associations. She chose to pursue her passion for technology, transitioning seamlessly into the realm of tech and advertising. […]

techtimes.com
Wed, Dec 27, 2023 at 5:05 PM

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DSPulse editors’ picks of the best DOOH market coverage

We monitor all DOOH/digital signage media and also all advertising and mainstream media publications when they write about OOH, DOOH or digital signage. The articles below stand out, in our opinion, because of the quality of reporting and analysis. Axios analyst says the OOH sector is ripe for consolidation as investors are swirling around. […]

Editorial
Wed, Dec 27, 2023 at 4:50 PM

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Solomon Partners’ media trends analysis: AI will be used for ad creation, DOOH gets ad dollars from print

2023 Media Trends The landscape of the media industry has seen shifts in content, platforms and structure. With content spread across platforms, consumer wallets under pressure and premium subscription prices rising, consumers are opting for lower-priced Ad-supported Video on Demand streaming services. […]

Editorial
Wed, Dec 27, 2023 at 4:48 PM

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IBOUSA’s Chris Cowlbeck: OOH needs better standards, traffic metrics and data (Billboard Insider)

Chris Cowlbeck, CVO IBOUSA and OOH Chairman of the Media Rating Council. b There has been a lack of confidence in measuring or comparing roadside OOH with a digital click, and clicking is certainly faster than anything OOH. Even digital programmatic takes a hit with all the creative variants necessitated by our display sizes. […]

billboardinsider.com
Wed, Dec 27, 2023 at 4:21 PM

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Museum of Illusions uses a 3D billboard to advertise its new location in Las Vegas (DIGIDAY)

Back in the fall, the museum, which combines education and entertainment, opened a new flagship location in Las Vegas with a new 3D ad of an eye overlooking the Vegas Strip. The 3D ad concept is a first for the company, and it’s a push not only to stand out in Vegas, an especially crowded city, but also to keep up with a trend happening in the out-of-home advertising space. […]

digiday.com
Tue, Dec 26, 2023 at 4:12 PM

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