Digital continues to increase in importance among the IBO Associates. There is momentum among many IBO Associates to move to a common operating software platform. Insider attended the IBOUSA conference in Scottsdale, AZ last week. […]
Sponsored feature. Russian Retail Week, one of the most important events in retail industry in Russia, will take place June 5-10 in Moscow. This year the organizers expect more than 5000 participants. […]
The scale of Digital OOH will continue to grow – and will soon overtake traditional Out of Home media. The first digital billboards were installed in the US around 2005 and started slow, by 2010 there were still only about 2000 digital billboards installed in the US. Since then the growth curve has taken a sharp upward turn. […]
Virtual Reality and Augmented Reality have been around for a while now, and the growth of these platforms continues to go up with a combined predicted value of US$150bn by 2020. With market developments, such as Facebook’s acquisition of Oculus Rift in 2014 (VR) and the huge success of Pokémon GO (AR) last year, these technologies had come to the forefront of marketing hot topics. […]
One year ago, I was introduced to the Out of Home world. OOH was not a common term used in any of my Penn State communications classes so the last year has been quite the learning experience. When I thought “advertising,” bus shelters, taxi tops, gas stations and billboards weren’t the first thing that came to mind. […]
MONDAY MAY 8: 09.00 – 17.00 Retail Digital Signage Expo (co-located with RBTE and Retail Design Expo); 09.00 – 17.00 Samsung Technical Road Show, Twickenham Stadium; 13.00 – 14.00 London Digital Signage Week Drinks Reception – Invite Only; 13.00 -18.00 Retail Digital Tour by The Retail Academy (starts at Retail Digital Signage Expo); 20.00 VIP Executive Dinner – Invite Only. […]
Speakers already announced include Carat Global President William Swayne, who will give the Keynote Address to open the Congress, and new FEPE board member Noomi Mehta of Selvel One who will discuss the rapidly expanding Indian Out-of-Home market. The Congress, with the theme ‘A Time of Revolution – Earning the Right to Win,’ will be held in Stockholm from June 7-9. […]
The Out of Home (OOH) market has grown by 3% in the first quarter of 2017, according to the latest PML Group OOH report. This growth level follows an estimated 7% growth for the entire year 2016. […]
Despite operating in two industries in decline — radio and outdoor advertising — iHeart has managed to maintain revenues while improving margins. The outdoor advertising business has performed pretty well, with digital billboards, higher occupancy on existing billboards and growth across a number of international markets. […]
On a scale of 0 to 100, the overall Customer Experience Index average was only 33. Retailers' CX capabilities were evaluated from the connected consumers' perspective in seven category areas: store experience, digital experience, physical/digital integration, mobile experience, omnichannel supply chain, personalization and social media. […]
Why create a new design for outdoor; just replicate the print ad. Any Tom, Dick and Harry can do the campaign. Outdoor campaign should be visible on the route between boss’s home and his office. […]
The digital-out-of-home (DOOH) market is a return to advertising's roots, quietly shifting the industry by way of reimagining the classic advertising experience. Nearly $4.5 billion is expected to be spent on DOOH advertising in the U.S. by 2019, an increase of approximately $1.2 billion from 2016. […]
“Everything in our business is going well with the exception of national billboard advertising.” Outfront is more dependent on national advertising than Clear Channel or Lamar. National advertising accounts for 50% of Outfront’s business so a drop in national advertising has a big impact. […]
The Australian Competition and Consumer Commission (ACCC) says its preliminary view is that combining the two largest providers of out-of-home advertising in Australia would create a market leader with more than 50 per cent of the sector. […]
Clear Channel Outdoor Holdings Inc. (CCO) on Thursday reported a first-quarter loss of $29 million, after reporting a profit in the same period a year earlier. On a per-share basis, the San Antonio-based company said it had a loss of 8 cents. […]
