Virtual and Augmented Reality in OOH: creating authentic experiences (JCDecaux)
Virtual Reality and Augmented Reality have been around for a while now, and the growth of these platforms continues to go up with a combined predicted value of US$150bn by 2020. With market developments, such as Facebook’s acquisition of Oculus Rift in 2014 (VR) and the huge success of Pokémon GO (AR) last year, these technologies had come to the forefront of marketing hot topics. […]
Sun, May 7, 2017 at 4:42 PM