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How digital signage for internal communications helps Selfridges save time and costs (DSConnection)

Selfridges approached AVMI with a brief to help them evolve their internal communications strategy through the use of networked ‘digital noticeboard’ displays. They were also aiming to make an impact for their new staff ‘Team Tunnel’ that connects their HQ office building to their Oxford Street flagship store. […]

digitalsignageconnection.com
Wed, Jun 7, 2017 at 7:32 AM

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Forbes: This Startup Offers Advertisers An Out-Of-Home Answer For Ad Blockers

Mira triggers creative content on out-of-home screens based on the crowd of people looking at those screens. Using targeted digital out-of-home technology, Mira can process and aggregate this influx of information within 3 milliseconds, painting a very detailed snapshot of the crowd makeup within a specific area. […]

forbes.com
Tue, Jun 6, 2017 at 5:52 PM

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AdWeek: Pinterest launches its first out-of-home advertising campaign in Times Square and throughout New York

Pinterest is not the first social network to turn to out-of-home ad campaigns, as Twitter launched its What’s Happening Now campaign in the streets (and subways) of New York last October, while Facebook launched a multiplatform ad campaign backing Facebook Live in the U.S. and U.K. that same month. […]

adweek.com
Tue, Jun 6, 2017 at 5:50 PM

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‘Your Camry is a Decepticon’ — Lamar digital billboards target drivers with Transformers messages in movie promo (The Advocate)

Lamar Advertising's digital billboards will promote Paramount Pictures' new Transformers movie by flashing personalized messages to oncoming cars. The Baton Rouge-based firm will use vehicle recognition technology from Vehcio to display messages to drivers with the make and model of their car: "Attention. Your Honda Civic is an Autobot" or "Warning. […]

theadvocate.com
Tue, Jun 6, 2017 at 5:47 PM

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Digital Signage Summit Europe, Munich July 5-6, agenda highlights (Installation-International)

The conference theme is ‘Digital Signage at the Crossroads – New Technology, Changing Demand and Market Consolidation’. There will be specific focus on the evolutionary role of digital signage in a business and retail environment that increasingly embraces audio and augmented reality. […]

Tue, Jun 6, 2017 at 5:42 PM

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Paris Adopts Discreet Policy for Billboard Advertising (French Tribune)

The new restrictions are designed to prevent "advertising of a sexist or discriminatory nature" throughout Paris, and specifically targets images that are considered "degrading" to both women and men. The rules also extend to areas beyond gender, including such issues as ethnic or national heritage, race and religion. […]

frenchtribune.com
Tue, Jun 6, 2017 at 5:39 PM

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MediaPost: Startup uses cryptic OOH ads to fill 40 senior-level technical positions

To reach one of the most targeted audiences imaginable -- sophisticated computer coders -- data analytics startup Uptake is using one of the most ubiquitous media possible: out-of-home. […]

mediapost.com
Tue, Jun 6, 2017 at 5:31 PM

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JCDecaux wins 15-year street furniture contract for the city of Liège (JCDecaux)

This exclusive street furniture contract, the largest in southern Belgium, covers 465 bus shelters, 150 CIPs and 70 free-standing advertising columns, as well as a dynamic parking guidance system. Special attention is paid to sustainable development, including renovated furniture and smart lighting whose intensity varies with the sun’s brightness. […]

jcdecaux.com
Tue, Jun 6, 2017 at 5:26 PM

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16:9: Screenly Adds Open Source WordPress Plugin For Digital Signage

The Raspberry Pi-centric CMS software firm Screenly has written a plugin for WordPress that allows users to generate simple presentations for a signage network off the blogging and website management platform. […]

sixteen-nine.net
Tue, Jun 6, 2017 at 2:17 PM

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16:9: Is Rishi Shah The First Billionaire In Digital Signage?

I don’t think there’s all that many people who could say they’ve become millionaires out of their digital signage businesses, so it’s kind of amazing to read a Forbes magazine profile of Outcome Health’s Rishi Shah – which pegs his net worth at $3.6 billion. […]

sixteen-nine.net
Mon, Jun 5, 2017 at 6:31 PM

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Australia’s Out of Home advertising reports revenue of $70.5m for May (Mumbrella)

The Out of Home (OOH) industry today reported a net media revenue of $70.5 million for the month of May, an increase of 9.6% for the same month last year, which posted a net media revenue of $64.3 million.* Digital OOH net media revenue makes up 44.7% of total net media revenue, up from 36.8% for the same period last year. […]

mumbrella.com.au
Mon, Jun 5, 2017 at 5:57 PM

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LA Times Editorial: Billboards, billboards everywhere? No thanks

City Council’s Committee last week scrapped the Planning Commission’s strict regulations in favor of a policy that would allow companies to put up new billboards pretty much everywhere except residential neighborhoods, subject to the approval of the council. […]

latimes.com
Mon, Jun 5, 2017 at 5:41 PM

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Parisien: Why proof of play is no longer enough for DOOH advertising accountability (Quividi via YouTube)

First, I will recap proof of play and its historical value. Second, I will expose the false equivalency between digital out-of-home’s atom of accountability and that of its digital cousins. Finally, I will point to how accountability compatibility will be achieved in the coming years. […]

youtube.com
Mon, Jun 5, 2017 at 4:47 PM

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How to create effective digital signage content on a modest budget (DSConnection)

Content can be created on a modest budget by following three fundamental steps: 1) Start with existing content. 2) Collaborate with other agency partners. 3) C.O.P.E. […]

digitalsignageconnection.com
Mon, Jun 5, 2017 at 4:04 PM

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Digital Signage Expo 2017 Review: Tech Talks (DSConnection)

VMSD walked the show floor to gather intel on the latest and greatest digital offerings for retail. A big commonality this year were thinner bezels on screens than in years past, with virtually invisible power supplies, geared toward making them easier to integrate into specific areas in store. […]

digitalsignageconnection.com
Mon, Jun 5, 2017 at 3:55 PM

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