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Anti-billboard activists in Cardiff succeed in blocking new street-level DOOH ad screens proposed by JCDecaux (Wales Online)

By Ben Summer, reporter. The 'communication hubs' would contain defibrillators and phones but an anti-advertising group criticised their size and impact. Several street billboards in Cardiff have been denied planning permission over concerns they would ruin the look of the city's streets. […]

walesonline.co.uk
Sat, Jan 6 at 3:55 PM

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OOH Ad Sales Tip for 2024, Do or Do Not…There is No Try! (Billboard Insider)

Lisa & Dan Nausley. Saying “I’ll try” often hints at a lack of commitment. Anyone can attempt something, but true dedication involves a willingness to fully commit. […]

billboardinsider.com
Fri, Jan 5 at 5:31 PM

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One fifth of Billboard Insider readers have filed a loss claim on a billboard

Billboard Insider’s take: No surprise that half of our readers have property insurance on billboards but we doubt that 50% of the billboards in the country are insured against damage. Most digital billboards are insured because each digital face costs 4 times as much as the steel monopole. […]

billboardinsider.com
Fri, Jan 5 at 5:28 PM

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A DOOH ad screen on a solar-powered drinking water dispenser station? (Billboard Insider)

Kevin Conlin of Autonomous Power Solutions tells Billboard Insider he is working on a solar powered hydration station. The station has advertising possibilities in that it can be wrapped or have a digital display or both. The system is in design prototype stage. […]

billboardinsider.com
Fri, Jan 5 at 5:26 PM

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Bravo Media wins tender to operate DOOH screens at Hong Kong’s largest public transport system

HONG KONG -- Bravo Media has won the exclusive advertising concession to operate media resources on MTR's East Rail Line, Tuen Ma Line, Light Rail, and MTR Bus, commencing from 1st Jan 2024. MTR Corporation is the largest public transport service provider in Hong Kong with an average 4.823 million weekday passengers in Nov 2023[1]. […]

Bravo Media
Fri, Jan 5 at 5:18 PM

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Digital billboards blast NFL refs for Lions’ controversial loss against Cowboys Saturday (The Detroit News)

Charles E. Ramirez, The Detroit News. The Detroit Lions may have let last Saturday's heartbreaking 20-19 loss to the Dallas Cowboys go, but some fans are using billboards to shout that they haven't. […]

detroitnews.com
Fri, Jan 5 at 5:04 PM

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ISE Updates: Mixer Status, DSS Conference Agenda, And A Key Tip On Getting In To The Show (16:9)

I was out walking with my wife Joy late yesterday, trying to march off some of unfortunate tummy expansion incurred in holiday eating and ... […]

sixteen-nine.net
Fri, Jan 5 at 10:05 AM

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Talon Ireland expects the “OOH renaissance” to continue in 2024

Andrew Sinclair, managing director of Talon Ireland. The renaissance of the channel is set to continue with sustained growth on the back of a strong performance in 2023, with further revenue growth of circa 8% expected, bringing the ROI market north of €76m net billings in 2024. […]

adworld.ie · Promoted content
Fri, Jan 5 at 12:10 AM

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Broadsign’s take: What 2023’s advertising trends could signal for OOH in 2024 (OpenMic)

By Liseanne Gillham (VP of marketing) and Kayla Caticchio (content marketing manager). 2023 brought new challenges and opportunities for brands, media buying agencies, media owners, and ad tech companies alike. While trends like retail media and sustainability showed staying power, generative artificial intelligence (gen AI) quickly commanded headlines. […]

thedrum.com · Promoted content
Fri, Jan 5 at 12:10 AM

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Who bought what in the OOH ad operator market in 2023 (Billboard Insider)

Billboard Insider has compiled our list of out of home transactions for 2023. The largest transactions were not in the US – Both Clear Channel Outdoor and OUTFRONT Media were sellers of non- US assets in 2023. CCO in Italy, Spain and France. […]

billboardinsider.com
Thu, Jan 4 at 5:17 PM

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Commercial Integrator Expo will take place September 4-7, 2024, in Denver, CO

Commercial Integrator Expo (CIX), co-located with CEDIA Expo from September 4-7, 2024, in Denver, CO, meets a market need among fixed-installation commercial AV professionals and technology managers. […]

expo.commercialintegrator.com
Thu, Jan 4 at 5:14 PM

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Billboard property insurance premiums rising due to losses from natural catastrophes (Billboard insider)

Out of home execs tell Billboard Insider of 20-30% increases in billboard replacement insurance premiums this year. In Florida billboard replacement insurance is prohibitively expensive. There are two ways to mitigate rising insurance costs. […]

billboardinsider.com
Thu, Jan 4 at 4:51 PM

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Hologram-ish Santa Offers Gift Ideas To Holiday Travelers At A Toronto Airport (16:9)

I’ve not seen a lot of real-world retail uses for those big transparent LCD shower stall-like displays marketed as holograms, but here’s an interesting ... […]

sixteen-nine.net
Thu, Jan 4 at 9:02 AM

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Double-Curved LED Store Facade, Winding LED Ribbons Light Up Duty-Free At Abu Dhabi’s Expanded Airport (16:9)

This is a nice project involving the duty-free operator at Abu Dhabi’s main airport – with the main highlights a clever “double-curved” digital facade ... […]

sixteen-nine.net
Thu, Jan 4 at 8:23 AM

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Broadsign’s Liseanne Gillham names generative AI, retail media, and sustainability among key DOOH trends for 2024 (ExhangeWire)

Liseanne Gillham, VP of marketing, Broadsign. We anticipate a wave of bold new OOH advertising creative and planning and measurement innovations to come, bolstered by generative AI experimentation, alongside an uptick in demand for tighter integration of in-store inventory into retail media networks, as interest in retail media soars and more in-store inventory becomes accessible. […]

exchangewire.com
Thu, Jan 4 at 12:10 AM

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