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A look at the award-winning Mvix XhibitSignage: Content-rich digital signage (Mvix video, 1:59)

Mvix was named winner of the 2017 DIGI Award for Best Digital Signage Software. XhibitSignage is a cloud-based, content-rich digital signage software. It is the central application for all your Mvix needs, from building and distributing dynamic content to remotely managing a network of touchscreen displays, digital signs, video walls and 4K displays. […]

youtube.com
Wed, Jun 28, 2017 at 5:01 PM

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16:9: PatientPoint Digital Screen Network Closes $140M Investor Round To Fund Expansion Plans

PatientPoint, a digital screen network already in 31,000 doctors’ offices and 1,000 hospitals in the U.S., has completed a $140 million investment round intended to make the footprint even larger. The money, the company says in a press release, will be used for existing programs, and for acquisitions and partnerships. […]

sixteen-nine.net
Wed, Jun 28, 2017 at 8:00 AM

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16:9: Milestone AV Acquired By France’s Legrand

The French building infrastructure firm Legrand has acquired Milestone AV Technologies, the Minneapolis-based parent company of several big pro AV brands like Chief, Sanus and DA-Lite. […]

sixteen-nine.net
Wed, Jun 28, 2017 at 7:59 AM

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How OOH and tourism industry work together (Exterion Media)

According to Exterion Media UK’s award-winning consumer panel, work.shop.play., a quarter of Londoners said advertising on public transport prompts them to start thinking about a holiday, more so than advertising seen on TV and in magazines. According to work.shop.play, in 2016, 56% of UK urbanites’ spending priorities were taking a short break away, while 55% were taking a long break abroad. […]

exterionmedia.com
Wed, Jun 28, 2017 at 7:39 AM

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BT starts replacing old phone boxes with DOOH ad-funded InLinkUK WiFi hotspots (PCmag)

BT has installed its first new InLink ultrafast WiFi hotspot in Camden High Street, London, offering hundreds of passersby download speeds of up to 1Gbps on their phones and tablets, for free. […]

uk.pcmag.com
Tue, Jun 27, 2017 at 5:54 PM

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Reuters: France’s JCDecaux, America Movil create joint OOH advertising venture in Mexico

The two groups will merge their out of home (OOH) advertising businesses, with JCDecaux holding 60 percent of the new company, JCD Out Of Home Mexico, S.A. de C.V. (JCDecaux MX), and the rest held by a wholly owned subsidiary of America Movil, JCDecaux said. […]

ca.reuters.com
Tue, Jun 27, 2017 at 5:39 PM

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OOH: The Spice in Your Media Plan (EMC Outdoor)

I like to cook. By no means am I a gourmet chef, but I get by. Chili is one of my favorite dishes to prepare for my family. […]

emcoutdoor.com
Tue, Jun 27, 2017 at 11:19 AM

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16:9: Panasonic, TransitScreen Form Smart City Alliance

Panasonic and TransitScreen have formed a strategic alliance that gives the North American wing of the Japanese tech company access to transport data to use in some of its smart city applications, marketed under a platform called CityNOW. […]

sixteen-nine.net
Tue, Jun 27, 2017 at 11:05 AM

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16:9: OLEDs On Walls And Ceiling In Seoul Skyscraper Elevator

The elevator that takes visitors to the observatory level of the Lotte World Tower skyscraper in Seoul is lined floor to ceiling, AND ceiling, with OLED displays that for the minute-long ride up immerse people in scenes of the Korean mega-city. […]

sixteen-nine.net
Tue, Jun 27, 2017 at 8:11 AM

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2017 OOH EMEA Poster-Scape According to Bitposter (Infographic on Linkedin)

Interesting.... I see a few new company names but I couldn't find some established, well-known companies serving the OOH ad industry. […]

linkedin.com
Tue, Jun 27, 2017 at 2:34 AM

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Cannes Lions 2017: Video highlights from all eight days (NetImperative)

We’ve complied a handy review along with video highlights from all eight days. Day 1: BBDO took home the first Grand Prix of Cannes Lions 2017 for “Meet Graham,” the TAC road safety campaign that imagined what humans would look like (with Australian artist Patricia Piccinini) if our bodies evolved to withstand car-crash forces. […]

netimperative.com
Tue, Jun 27, 2017 at 1:28 AM

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The Drum: ‘Boycotts are not the answer’: Sorrell on evaluating Cannes’ future (Video, 07:01)

Despite the negative chatter, Sorrell does believe that there is value in the award itself. The addition of public relations, data and healthcare are positives. Brands appreciate the recognition, creatives themselves see peer evaluation as a plus and all enjoy the convivial atmosphere throughout the week. […]

thedrum.com
Tue, Jun 27, 2017 at 1:25 AM

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Financial service marketing: To billboard or not to billboard, that is the question (CUInsight)

If you work for the many financial institutions that struggle with whether or not to spend money on billboards, or with what message to advertise, these observations may help you clarify your decision. Three objectives: The majority of billboard advertising fell into one of three categories. […]

cuinsight.com
Tue, Jun 27, 2017 at 1:10 AM

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OAAA: OOH delivers more online activity than TV, radio or print, but creative is key

An OAAA Sales Tip Great creative is an important and obvious element for achieving results for any advertiser in any medium. However, recent ROI research emphasizes just how important it can be. Sequent Partners found as much as 70 percent of ROI is attributable to creative quality. […]

specialreports.oaaa.org
Tue, Jun 27, 2017 at 12:55 AM

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Sean Reilly’s goals for OOH industry: digital, data, core media buy, solar (Billboard Insider)

We need to approach the industry in a more standardized way. That can mean something as simple as a common digital billboard slot model. Currently, some media companies use six, some use eight. […]

billboardinsider.com
Tue, Jun 27, 2017 at 12:52 AM

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