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New technologies can make retail work for every generation (Retail Customer Experience)

Retailers are now taking steps to shift their efforts to accommodate all generations with a special focus on the Baby Boomers who tend to be less tech-savvy than millennials. One tactic retailers are using is implementing smaller store layouts to help reduce customer confusion and anxiety levels when shopping. […]

retailcustomerexperience.com
Wed, Jul 5, 2017 at 7:16 AM

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Coke integrates AI with digital signage and mobile (VentureBeat)

Consider their recent digital signage pilot with grocery chain Albertsons in which Google-integrated endcaps served up Coca-Cola ads based on data gathered from nearby smartphones. The setup can’t dig up any specific personal identifiable information, but gathers substantial info from DoubleClick ad data that tracks customers’ browsing habits. […]

venturebeat.com
Wed, Jul 5, 2017 at 7:11 AM

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Morgan Stanley Times Square HQ Digital Signage (Video, 2:00; by Magic Digital Signage)

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Wed, Jul 5, 2017 at 7:01 AM

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JCDecaux launches new digital OOH advertising space in Sydney’s premium locations (Mumbrella)

The new Digital Spectaculars continue JCDecaux’s Digital roll out, which began with the Sydney launch in May last year and now spans a network of sites in Sydney, Brisbane and Melbourne, creating the most premium, CBD located, digital out-of-home solution in the country. […]

mumbrella.com.au
Wed, Jul 5, 2017 at 5:55 AM

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Canada: OOH Continues to Garner High Attention Levels (OMAC)

The latest results from the Shoppers Study show that OOH continues to have a high degree of opportunity to engage and interact with shoppers. The study found that Canadian consumers who are very active and alert leads to a higher recall of OOH. […]

omaccanada.ca
Tue, Jul 4, 2017 at 5:43 PM

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The state of OOH advertising in India (Financial Express)

The OOH advertising industry in India is around Rs 2,600 crore and grew at a healthy rate of 7% CAGR during 2011-16. Digital OOH is set to propel the industry’s growth on the back of 100 smart cities. Currently, the Indian out-of-home industry is at a growth stage with only 10% of OOH inventory being digital, whereas 40% of the medium has moved to digital in international markets. […]

financialexpress.com
Tue, Jul 4, 2017 at 5:28 PM

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Four Key Ways IoT Is Driving Marketing Attribution (BandT)

Outdoor advertising giant, JCDecaux launched a media planning tool, ORBIT, in Australia in 2015, which allows the company to bring together data including consumer category behaviour, lifestyle and media habits, household expenditure and demographic profiling at the local-area level. […]

bandt.com.au
Tue, Jul 4, 2017 at 5:26 PM

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Digital billboards boost commercial property values in New Zealand (NZ Herald)

Digital billboards are adding value to commercial buildings by providing steady and lucrative revenue streams to supplement tenant leases. "Strategically located commercial properties both big and small can be prime contenders for digital billboards," says John Church, national director commercial with Bayleys. […]

nzherald.co.nz
Tue, Jul 4, 2017 at 5:22 PM

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JCDecaux and Vivo sign a national contract to roll out Small Cells across JCDecaux’s Brazilian street furniture network

In just four years, JCDecaux has established itself as the number one outdoor advertising company in Brazil, primarily in street furniture. The partnership with Vivo will provide more than 6,900 sites in the heart of the country's biggest cities, including São Paulo, Rio de Janeiro, Brasilia, Belo Horizonte and Salvador. […]

nasdaq.com
Tue, Jul 4, 2017 at 5:19 PM

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India: What DOOH can do – OOH market analysis and trends (Financial Express)

OOH, traditionally, has assumed the role of being a reminder medium, and therefore sits low on the advertiser’s priority chain. But that was the case until OOH was a static medium, with one essential message being presented to the public for a pre-defined (usually long) period of time. Things changed when various ways to execute OOH, including digital inventory, were explored. […]

financialexpress.com
Tue, Jul 4, 2017 at 5:18 PM

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OOh!Media: How brands benefit from the opportunity digital brings to outdoor (BandT)

Cook sees new media, particularly mobile, as complementary to established channels like outdoor advertising. “Digital has been a positive change, having built scale we’re now seeing the connection with all location based media. Now you’re seeing original, classic out-of-home media working with the new upstart, mobile,” he laughs. […]

bandt.com.au
Tue, Jul 4, 2017 at 5:12 PM

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The Drum: When AI can paint a Rembrandt, what next for creatives?

In comparison with industry sectors such as automotive or healthcare who are utilising emerging technology to truly transform their sectors, the marketing industry starts to look like a bit of a laggard. Put up against driverless cars or breakthroughs in cancer research, targeted content, chatbots and branded VR product experiences all start to look hugely underwhelming. […]

thedrum.com
Tue, Jul 4, 2017 at 4:58 PM

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France installed AV market survey: confidence is flat (Installation-International)

Around half our respondents thought that their turnover would increase by more than 5% over the next 12 months. […]

Tue, Jul 4, 2017 at 4:44 PM

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Outdoor reps try hardest to visit media agencies while magazines do least, survey suggests (Mumbrella)

Sales staff from outdoor companies visit media agencies more often, are happier in their jobs and more service orientated than any other medium, a survey of agency staff has suggested. The outdoor industry also fared well for being seen as proactive, with 32% saying they were most proactive. Just 6% nominated newspapers as most proactive, with cinema on 7%. […]

mumbrella.com.au
Tue, Jul 4, 2017 at 7:24 AM

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Clear Channel’s William Eccleshare on The Out of Home Advertising Renaissance (CityAM)

The proliferation of interconnected devices and high-speed internet, combined with the price of slimline screens plummeting to scaleable affordability, has seen the market share of out-of-home advertising totally boom in the last decade or so. The rise has been both rapid and transformational for the industry. […]

Mon, Jul 3, 2017 at 6:02 PM

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