The rise of the 48-shit poster (Campaign)
Outdoor ads used to be great. So what happened? Paul Burke investigates. […]
campaignlive.co.uk
Mon, Jul 31, 2017 at 5:47 PM
Mon, Jul 31, 2017 at 5:47 PM
Raw Feed & Search
Monday, July 31, 2017 Mon, Jul 31, 2017
Largest OOH survey in the world identifies three universal trends: location, location, location (Pioneering OOH)
In the UK, location-based messages resonate even more with consumers, and this becomes even further pronounced amongst specific audiences. For instance, 90% of London fashion consumers (“Londoners who are passionate about shopping in store to buy fashion items”) are interested in location-based DOOH content. […]
pioneeringooh.com
Mon, Jul 31, 2017 at 5:19 PM
Mon, Jul 31, 2017 at 5:19 PM
How Clear Channel’s new location data tools help achieve up to 248% lift in billboard campaign ROI (MediaVillage)
Clear Channel Outdoor Americas has improved its RADAR OOH (Out of Home) insights and analytics tool by adding Cuebiq's real-time mobile analytics and location data. The value? Location, location, location. […]
mediavillage.com
Mon, Jul 31, 2017 at 5:07 PM
Mon, Jul 31, 2017 at 5:07 PM
How global brands are using OOH advertising (Rapport via Youtube)
A look at how some of the world’s most valuable brands are using OOH around the world. […]
youtube.com
Mon, Jul 31, 2017 at 5:01 PM
Mon, Jul 31, 2017 at 5:01 PM
Motion and 5 other must-haves in every digital signage design (Mvix)
Elements like (but not limited to) proximity, alignment, repetition, scale/proportion, contrast, color, and space all serve to enhance visual design and create a desired effect. Finding a balance where basic design principles complement without overshadowing content is the name of the game. […]
mvixdigitalsignage.com
Mon, Jul 31, 2017 at 5:00 PM
Mon, Jul 31, 2017 at 5:00 PM
The future of metrics in out-of-home advertising (Measurence)
OOH is that it’s such a changing and undervalued medium. If your brand is on a tight budget, this may not be the best medium for you. However, if you have a little bit more flexibility with your budget, it can really provide an interesting opportunity to blur the lines of the Omni-channel experience. […]
bit.ly
Mon, Jul 31, 2017 at 4:14 PM
Mon, Jul 31, 2017 at 4:14 PM
16:9: Local UK Tourism Council Builds Digital Attractions Stand
A project doesn’t need to be big and expensive to be well done and effective. Here’s a simple but well executed tourism application that adds digital to an attractions brochure rack. The borough of Pendle in the UK created a visitor information point in the café area of retailer Boundary Mill’s flagship store outlet, based in Colne, Lancashire. […]
sixteen-nine.net
Mon, Jul 31, 2017 at 9:21 AM
Mon, Jul 31, 2017 at 9:21 AM
UK: Giant digital billboard StarLights goes live at Spaghetti Junction (Pioneering OOH)
Designed, manufactured and constructed by Elonex, StarLights consists of two super-size LED HDR (High Dynamic Range) advertising screens. The screens are positioned to face high volume traffic travelling both north and south at the iconic Spaghetti Junction location, the main route to and from Birmingham city centre and gateway to the entire UK motorway network. […]
pioneeringooh.com
Mon, Jul 31, 2017 at 7:42 AM
Mon, Jul 31, 2017 at 7:42 AM
PSFK: How Some Brands Are Starting To Bet Big On Augmented Reality
It is predicted that in the next 12 to 18 months there will be more advancements made in hardware beyond individual phones that will power AR into retail with digital signage and experiences. […]
psfk.com
Mon, Jul 31, 2017 at 7:35 AM
Mon, Jul 31, 2017 at 7:35 AM
Location-Based Ad Dollars To Hit Nearly $30 Billion By 2020 (GeoMarketing)
Search will continue to eclipse all ad formats, holding the largest share of location-targeted ad spend over the next five years, says BIA/Kelsey. […]
snip.ly
Mon, Jul 31, 2017 at 7:32 AM
Mon, Jul 31, 2017 at 7:32 AM
How to future-proof brick-and-mortar retail (DSConnection)
Get to Know Your Customer. Using a variety of Retail Analytics tools such as Zonal Tracking, retailers can determine which areas within the store are of most interest to customers, where they are spending their time and what products they’re most interested in. […]
digitalsignageconnection.com
Mon, Jul 31, 2017 at 7:30 AM
Mon, Jul 31, 2017 at 7:30 AM
We are in the middle of a cycling out of the first LEDs installed 7-10 years ago, with the new generation (Billboard Insider)
LED prices have come down and warranties are getting longer. I wonder that the next generation holds. It seems like we are in the midst of a golden era of Outdoor health and prosperity. […]
billboardinsider.com
Mon, Jul 31, 2017 at 7:26 AM
Mon, Jul 31, 2017 at 7:26 AM
National Geographic’s Photo Ark OOH Campaign Reaches Millions #SaveTogether (Billboard Insider)
On May 19, 2017, Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched a groundbreaking OOH campaign driven by user generated content and featuring a range of animals at risk shared via the hashtag #SaveTogether. […]
billboardinsider.com
Mon, Jul 31, 2017 at 7:22 AM
Mon, Jul 31, 2017 at 7:22 AM
Digital’s Slice of UK Ad Spend Hits New High, DOOH up 27.6% (eMarketer)
Radio and out-of-home (OOH) advertising saw overall ad investment shrink modestly—down 0.1% and 0.6%, respectively. But digital ad spending on radio rose 8.1% and jumped 27.6% for OOH. […]
emarketer.com
Mon, Jul 31, 2017 at 5:42 AM
Mon, Jul 31, 2017 at 5:42 AM
The evolution of fashion advertising: location, programmatic, OOH, mobile (Luxury Daily)
High impact, out-of-home advertising remains a major tool for driving brand awareness or delivering a revised brand image. Real-time data can now be used for smart scheduling, based on weather or daypart, while anticipation can be built for launches and events such as fashion shows with live countdowns and reporting. […]
luxurydaily.com
Mon, Jul 31, 2017 at 5:40 AM
Mon, Jul 31, 2017 at 5:40 AM