The pilot at Chevron ExtraMile stations in San Diego, Millbrae, Calif. and Vancouver, Wash. will combine the visual impact of 4K UHD Samsung Smart Signage Displays with a data-driven content strategy to attract in-store shoppers. […]
OAAA EVP Michael Hershey. Every election cycle is setting new records for political advertising, and 2024 is expected to follow that trend. Analysts project that over $10B will be spent this year. […]
As of this week, the OAAA has welcomed Olivia Oshry, formerly of Flowcode and AOL, as their new Vice President of Marketing, reporting into EVP & Chief Marketing Officer, Julie Thompson. […]
Lisa & Dan Nausley. Telling can be mundane. The reality is, prospective advertisers often find themselves uninterested in a lengthy discourse about your company, the intricacies of outdoor advertising, and what makes it unique. […]
By Jessica Silva, Screenverse. From its humble beginnings in July 2020 with no employees and no assets, Trailhead Media has skyrocketed to prominence, acquiring a staggering 40 companies in just 39 months. Murrow emphasized the company’s digital focus from the outset, noting that their first acquisition comprised 63 digitals and only about 35 statics. […]
by Matthew Noll. I have a hammer that belonged to my grandfather. (Wait… I thought this blog was about outdoor advertising?) It is – don’t worry – I’ll get to that in a minute. […]
We’ve seen ambitious sports and entertainment stadiums go up in recent years that made LED displays – like halos in Atlanta and LA – ... […]
75Media has incorporated iQ’s 81 digital panels into its own portfolio and all of its employees, including iQ founders Tim de Monte and David Peters, will transition into the newly expanded organisation. iQ was founded in 2021, by De Monte and Peters, both former directors at Global. […]
Rafale Chang is CEO of Tiger Party – the company widely known for synchronizing the New Year’s Eve Ball Drop countdown in Times Square. However, the Ball Drop countdown is only a small part of what the company does. […]
1. Command centers Large video walls give everyone from the police to public utility operators a full view of critical operations. […]
If you are into football (soccer, to some), and are going to ISE in less than two weeks, you might be interested in a ... […]
Pop-up Windows error messages on digital signage and digital screens has been a source of regular amusement in this industry for many years, but ... […]
The agreement will see four new digital advertising faces (three new, and one replacement) on the roads surrounding the exterior of BC Place. The multi-purpose stadium is one of Vancouvers most recognizable landmarks, and is home to the BC Lions (CFL) and Vancouver Whitecaps (MLS). […]
I could put up posts almost daily about partnership announcements involving programmatic adtech firms and network operators, but then I’d have to decode what ... […]
A Linkedin post by UK solutions provider Pixel Inspiration reminded me of a forgotten photo I shot while walking along London’s busy Oxford Street ... […]
