In its 2023 Watch market review, PML Group reports that food brands showed a strong appetite for out of home (OOH) advertising, increasing their display value by 40 per cent last year. […]
By Scott Tiner. The concept of AI as “sophisticated programming” will continue to further drive the integration of modern programming languages, data and AV. AI will not replace our jobs in the AV industry, but it will revolutionize them. […]
We sat down with Dr. Stephanie Gutnik to get her views on the current state of DOOH advertising. Stephanie is probably the first and so far, the only marketing practitioner and academic on earth who successfully defended her doctoral thesis in connected TV and out-of-home advertising. […]
The City of Round Rock said no to the request after attempting to validate the more than 4,000 signatures, discovering 1,300 were found to be invalid. […]
Becky Smith, the IBO’s Enterprise Manager. The Speedway is just simply an inventory database…to…help make it easy for agencies to buy us. We collect and protect your inventory so we can bundle up bundle it up and sell it as one just like the big three. […]
The digital signage solutions provider STRATACACHE hit a big milestone recently, with more than 100,000 digital drive-thru displays running off its software and hardware, ... […]
AVIXA will host a program of learning and networking, including an extensive conference program, interactive sessions with thought leaders at Xchange LIVE, a livestream of AVIXA TV from the show floor, and much more. […]
This year you will probably be able to get into the halls more quickly: Instead of two, there are now three entrances. In addition to the South and East Entrances, the North Entrance will be opened. This is especially good news for Digital Signage exhibitors, as visitors can now reach Hall 6, where Digital Signage and DooH are located, much faster from the North Entrance. […]
by Florian Rotberg. Until Russian troops invaded Ukraine, invidis had been active in Russia for over ten years with conferences and consulting projects. To this day, we remain personally connected to many digital signage and DooH experts, even if we can no longer have business relationships with Russia. […]
The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding of the DOOH market in MENA. Following the launch of the Whitepaper in 2023, which included a perspective on the wider Digital OOH market, today we are launching the first MENA-focused Programmatic DOOH ecosystem landscape summary. […]
In a study devoted to the European media sector, the Swiss bank justifies its decision with the disappointing economic indicators recently published in China and Europe. In view of this deteriorated outlook, the Swiss bank explains that it perceives a 'more balanced' risk/reward profile for the world's number one outdoor advertising company. […]
Buying wine at a convenience store strikes me as the kind of thing semi-desperate, had-a-bad-day people do when regular options like grocery or liquor ... […]
Via Invidis … Just a week out now from ISE and, of particular focus for me, the Sixteen:Nine digital signage networking mixer. It is ... […]
Guest Post: Christian Armstrong, Spectrio Switching digital signage management software can solve ongoing problems and better meet the needs of end-users, but a successful, ... […]
Jesper Albansson CMO Ocean Outdoor Nordics interviewed Les Binet, Group Head of Effectiveness at adam&eve DDB. “Companies like Google and Amazon have spent 20 years building up long runs of performance data, and they’re the ones who are now piling back into traditional ad media like TV and outdoor. The rest of the marketing community should take note. […]
