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Ex-MediaMath and OAAA executive Laura Colona appointed Talon’s first Senior Vice President Marketing, North America; Enza Chiodi promoted to U.S. Chief Client Officer (MediaVillage)

Laura will spearhead Talon's marketing and communications efforts to continue building the agency's brand in North America, support the company's growth initiatives, and foster a culture of creativity and collaboration. Most recently Laura served as the Commercial Marketing Officer at the OAAA where she provided executive leadership and management of OAAA's marketing organization. […]

mediavillage.com
Tue, Mar 5, 2024 at 10:54 AM

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oOh!media extends a 5,000-bus-shelter contract in Melbourne, in addition to Metro Trains Melbourne, Melbourne Airport and Qantas agreements (Adnews)

oOh!media has extended its 17-year partnership with Victoria’s Department of Transport and Planning, securing a long-term renewal of Australia’s largest single street furniture contract across metropolitan Melbourne. And oOh! […]

adnews.com.au
Tue, Mar 5, 2024 at 10:42 AM

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Samsung US Forges Partnership To Market And Deliver Managed Services For Its VXT CMS Platform (16:9)

Samsung’s US wing has developed and announced a managed services offer for its new-ish VXT Content Management System, working with a third-party firm and selling it through a technology solutions brokerage. […]

sixteen-nine.net
Tue, Mar 5, 2024 at 12:17 AM

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21 Minutes Well-Spent: Video Walks Through Gensler’s Digital Experience Design Process (16:9)

This is a really worthwhile 21 minutes, when you have time, digging into the design and execution process for experiential spaces, as laid out ... […]

sixteen-nine.net
Tue, Mar 5, 2024 at 12:10 AM

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OAAA’s CEO: MRC accreditation will lead to greater trust in the OOH media (MediaPost)

Accreditation has been in the works for about five years. This would put OOH on par with other media. Measurement is an area that is underdeveloped, says Anna Bager, but the industry has made considerable progress. […]

mediapost.com
Mon, Mar 4, 2024 at 6:14 PM

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Survey Suggests Digital Signage Now In Place in 84% Of US Retail Banking: DBSI (16:9)

Banking-focused solutions provider DBSI has released the 2024 version of an annual benchmarking survey on the use of Digital Signage and Experiential Marketing within ... […]

sixteen-nine.net
Mon, Mar 4, 2024 at 11:22 AM

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The Digital Signage Market Outlook 2024 (Invidis)

Two dynamic markets with great contrasts: North America and the Middle East attract European digital signage providers – for different reasons. At DSS ISE 2024 in Barcelona, invidis hosted the invidis annual outlook. Florian Rotberg was joined on stage by Dave Haynes and Nita Odedra discussing latest developments in each region. […]

invidis.com
Mon, Mar 4, 2024 at 11:20 AM

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In-Store Digital Signage Is Increasng Shopper Engagement (Billboard Insider)

In- Store and On-line retailers are becoming major competitors for the digital ad market. Source: Solomon Partners. […]

billboardinsider.com
Mon, Mar 4, 2024 at 11:06 AM

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The world’s largest e-paper: a 42” screen from Dynascan (Invidis)

by Antonia Hamberger. Outdoor display specialist Dynascan is jumping onto the e-paper bandwagon – at ISE 2024 the Taiwanese digital signage manufacturer presented the world’s largest e-paper to date, set to launch this year. The technology is ideal for transit shelter and other non-video use-cases. […]

invidis.com
Mon, Mar 4, 2024 at 12:20 AM

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Retail Media and DOOH Focus for DPAA March 13 Town Hall

IPG Mediabrands NYC to Host Members Only Event   NEW YORK – March 4, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media, announced today its Member Town Hall to be held on March 13 at IPG Mediabrands offices in New York. […]

dpaaglobal.com
Mon, Mar 4, 2024 at 12:17 AM

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How DOOH networks can automate ad selling: Highlights from the panel at the Broadsign Connect 2024 Summit

Broadsign recently hosted a panel discussion at our Broadsign Connect 2024 Summit in Barcelona, where we invited out-of-home (OOH) experts to share their insights and perspectives on how automation for direct selling can help media owners improve their bottom lines. […]

broadsign.com · Promoted content
Mon, Mar 4, 2024 at 12:17 AM

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JCDecaux’s take on programmatic digital out-of-home: How to get started and deliver results (OpenMic)

This article explains what goes into a brilliant brief; how to select the right technology and data partners; and how to perfect targeting, creative optimization; and measurement. Navigating the technology and data landscape Once you’ve identified prDOOH as a potential channel, you’ll need to familiarize yourself with the technology and data landscape. […]

thedrum.com · Promoted content
Mon, Mar 4, 2024 at 12:10 AM

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European Sign Expo 19 – 22 March 2024 Amsterdam (FESPA)

European Sign Expo returns to Amsterdam. Europe’s leading signage and visual communications exhibition attracts the professionals in the industry to show their latest technology and developments. […]

ese.fespa.com
Sun, Mar 3, 2024 at 11:19 AM

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World Out-of-Home Organisation holds first Africa Forum in Cape Town, South Africa : March 11th – 13th, 2024

WOO's very first Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia, in October 2022. We prepare to welcome at least as many delegates to our 4th Regional Forum in Cape Town, South Africa. This Forum will give delegates one and a half days of presentations on the Expanding World of Out of Home from Media Owners, Buyers, Tech Suppliers and Clients. […]

worldooh.org · Promoted content
Sun, Mar 3, 2024 at 11:14 AM

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Apple Pulling Plug On MicroLED Smartwatch R&D Work Has Larger Display Implications: YOLE Analysis (16:9)

The research and analysis firm Yole Group has posted an interesting and deep insights about the overall prospects for the microLED display industry in ... […]

sixteen-nine.net
Sun, Mar 3, 2024 at 11:11 AM

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