by Shari Biediger. The signs could generate $750,000 to $1 million a year for the City of San Antonio based on comparable efforts around the country, Shannon said. […]
Higher-than-expected increase driven by search and online display. Preliminary estimate for 2023 UK adspend upgraded to £37bn, a rise of 6.4% year-on-year. London, January 25, 2024: The latest quarterly data from the Advertising Association and WARC Expenditure Report shows UK advertising spend rose by 15.9% to a total of £9.6bn for the period July to September 2023. […]
The new 32in (16:9) Philips Tableaux 5150 is claimed to be the world’s largest full colour ePaper display, which can deliver 24/7 content while unplugged and power-free. […]
Sharp NEC Display Solutions Europe has launched two new models of Sharp ePaper, debuting a 13-in and 25-in models. […]
The Out of Home Media Association Aotearoa (OOHMAA) says their member's 2023 revenue was up 9.4% year-on-year (YOY); total revenue rose to $179m. Digital Out of Home (DOOH) share of revenue continued to grow, up from 72% in 2022 to 76.3% in 2023. DOOH's total revenue in 2023 reached $137m, equating to a 15.5% increase YOY. […]
Aircraft maintenance service provider Lufthansa Technik and LG have been jointly developing and marketing digital signage and in-seat video solutions for passenger aircraft under the Aerq brand since 2019. In addition to small in-seat displays and an in-flight experience platform with DooH advertising management, the offering also includes LFD displays. […]
Dave Westburg, Co-Publisher, Billboard Insider, Private Equity Investor. There’s lots of private equity interest in out of home to judge from the calls Billboard Insider gets. This is the first column in a series on private equity and out of home, based on our experiences raising equity for our own companies and as a private equity investor in other out of home companies. […]
The adtech firm DOmedia has partnered with the location analytics firm Placer.ai to launch a free service called PeopleToMySpot, which makes free foot-traffic reports ... […]
Philips professional displays will be seen at the rebuilt Spotify Camp Nou stadium. News of a partnership between the Philips professional display brand and the FC Barcelona stadium which is currently undergoing renovation, will be announced at ISE next week. […]
The Digital Signage Federation has a couple of networking events coming up in February, in parts of the US that don’t see snow and ... […]
SHENZHEN, China, Jan. 23, 2024 -- Jiangxi Xingtai Technology Inc., also known as SEEKINK, a supplier of high-quality, eco-friendly electronic paper solutions for the IoT field, will showcase its latest products at Integrated Systems Europe (ISE) 2024 from January 30th to February 2nd. […]
The current UK DOOH market size. The outlook for DOOH. DOOH accounted for 63% of out-of-home market ad spend in 2022 , despite representing only around a third of UK OOH inventory space. […]
In its 2023 Watch market review, PML Group reports that food brands showed a strong appetite for out of home (OOH) advertising, increasing their display value by 40 per cent last year. […]
By Scott Tiner. The concept of AI as “sophisticated programming” will continue to further drive the integration of modern programming languages, data and AV. AI will not replace our jobs in the AV industry, but it will revolutionize them. […]
We sat down with Dr. Stephanie Gutnik to get her views on the current state of DOOH advertising. Stephanie is probably the first and so far, the only marketing practitioner and academic on earth who successfully defended her doctoral thesis in connected TV and out-of-home advertising. […]
