Raw Feed & Search

OOH’s role in the rise of smart and sustainable citie (Posterscope)

Katy Hindley - Group Innovation Director, Posterscope. Cities are racing to implement these types of cutting edge technologies to enhance the lives of citizens and improve efficiencies of public services and this is where Out of Home (OOH) has a critical role to play. OOH sits at the heart of mobility and by default is designed to be where people are and where people go. […]

posterscope.com
Wed, Mar 6, 2024 at 3:24 PM

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Out-of-home medium is better positioned today than 5 years ago: Clear Channel Outdoor CEO (Billboard Insider)

First and foremost, we’re the last mass visual medium so if you’re looking for maximum reach and particularly maximum reach efficiently we’re it. Linear TV can’t deliver that other than a few events each year…A second thing is data analytics are coming our way. […]

billboardinsider.com
Wed, Mar 6, 2024 at 10:54 AM

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Number of new billboards may not be growing in big cities, but it is in rural areas (Billboard Insider)

Billboard Insider noted that the number of net faces increased by 3% during 2023 after reviewing 414 US roadside out of home companies. And 73% of Billboard Insider readers have increased their billboard displays over the past year. Here are our poll results. […]

billboardinsider.com
Wed, Mar 6, 2024 at 10:48 AM

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New LV MLB Stadium Would Have 18,000 Sq. Ft. LED Screen In Outfield (16:9)

Hat Tip DSE’s David Drain for noting this … The Oakland Athletics Major League Baseball team is moving to Las Vegas, and new stadium ... […]

sixteen-nine.net
Wed, Mar 6, 2024 at 8:34 AM

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13 new members join the World Out-of-Home Organization

Five of the new members are international or national media owners, four are OOH service providers/suppliers, three are global media agencies and one is a national OOH association. […]

worldooh.org
Wed, Mar 6, 2024 at 12:17 AM

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Germany’s Stroer places its digital out-of-home advertising in its core business (MarketScreener)

According to Group figures, the DOOH sub-segment grew by a third in the final quarter of 2023. "We are noticing that our customers are no longer considering digital outdoor advertising as an additional option, but now as their preferred platform," explained CFO Henning Gieseke at an analyst conference. […]

marketscreener.com
Tue, Mar 5, 2024 at 12:40 PM

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UK’s Outsmart hits back at new research linking roadside ads and deprivation (The Media Leader)

Roadside OOH ads are concentrated in areas with lower disposable income in England and Wales, according to new research. […]

the-media-leader.com
Tue, Mar 5, 2024 at 12:32 PM

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Adfree Cities calls for urgent reform of OOH industry and ‘unsightly’ billboards (Marketing Beat)

Scarlett Sherriff. Campaign group Adfree Cities is calling for the urgent reform of planning regulations around ‘unsightly’ billboards following its research on outdoor advertising and inequality. […]

marketing-beat.co.uk
Tue, Mar 5, 2024 at 12:31 PM

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OUTFRONT’s Political Avoidance Network does not accept political advertising (OUTFRONT)

For advertisers seeking brand safety, OUTFRONT’s Political Avoidance Network is the haven you’ve been looking for. On these 2,000-plus billboard assets plus our transit media offerings, brands need not worry about their messaging running alongside troublesome political content. That’s right, there is absolutely no political advertising allowed on this network. […]

outfront.com
Tue, Mar 5, 2024 at 11:09 AM

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The number of billboards in the US increased by 3% in 2023 (Billboard Insider)

The number of total roadside display faces for the 414 out of home companies in our sample increased by a net of 10,065 or 3%. […]

billboardinsider.com
Tue, Mar 5, 2024 at 11:04 AM

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JCDecaux Research: Programmatic DOOH Shakes Off its Nascent Label and Enters the Mainstream (ExchangeWire)

For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has released new research into the programmatic digital out-of-home (pDOOH) landscape in the UK. […]

exchangewire.com
Tue, Mar 5, 2024 at 11:02 AM

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Pro AV trends to watch in 2024: Solomon Partners (Billboard Insider)

AI, Multi-faceted products, User-generated content, Holographic advertising, Audio everywhere. […]

billboardinsider.com
Tue, Mar 5, 2024 at 10:58 AM

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Ex-MediaMath and OAAA executive Laura Colona appointed Talon’s first Senior Vice President Marketing, North America; Enza Chiodi promoted to U.S. Chief Client Officer (MediaVillage)

Laura will spearhead Talon's marketing and communications efforts to continue building the agency's brand in North America, support the company's growth initiatives, and foster a culture of creativity and collaboration. Most recently Laura served as the Commercial Marketing Officer at the OAAA where she provided executive leadership and management of OAAA's marketing organization. […]

mediavillage.com
Tue, Mar 5, 2024 at 10:54 AM

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oOh!media extends a 5,000-bus-shelter contract in Melbourne, in addition to Metro Trains Melbourne, Melbourne Airport and Qantas agreements (Adnews)

oOh!media has extended its 17-year partnership with Victoria’s Department of Transport and Planning, securing a long-term renewal of Australia’s largest single street furniture contract across metropolitan Melbourne. And oOh! […]

adnews.com.au
Tue, Mar 5, 2024 at 10:42 AM

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Samsung US Forges Partnership To Market And Deliver Managed Services For Its VXT CMS Platform (16:9)

Samsung’s US wing has developed and announced a managed services offer for its new-ish VXT Content Management System, working with a third-party firm and selling it through a technology solutions brokerage. […]

sixteen-nine.net
Tue, Mar 5, 2024 at 12:17 AM

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