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Case study: How pharmaceutical company Boehringer Ingelheim achieved a +254% lift in positive brand image with its programmatic DOOH campaign (Broadsign)

Kayla Caticchio. Boehringer Ingelheim, a leading global pharmaceutical company, wanted to boost awareness and sales for its new pet antiparasitic product under the Frontpro brand, Frontpro Antiparasitic. Looking to promote the product and drive in-store traffic to retail stockists, the brand launched a programmatic digital out-of-home (pDOOH) campaign across key cities in Spain. […]

broadsign.com · Promoted content
Mon, Jan 29 at 12:10 AM

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My first Consumer Electronics Show: EV’s, ePaper, terrible wayfinding (Digital Signage Today)

by Daniel Brown — Editor, Networld Media Group. I was blown away by the crowds at this year's show in Las Vegas, and I see a strong year coming for DOOH, smart homes/hybrid workplaces, and more. Travel. […]

digitalsignagetoday.com
Sun, Jan 28 at 4:50 PM

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Nick Coston’s recap of CES 2024

by Nick Coston. Best OOH Display at CES? Among flying cars, smart homes, big screens, see-through TVs, and conversational robots, a few OOH/DOOH-related products got my attention. […]

nickcoston.substack.com
Sun, Jan 28 at 4:36 PM

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How do you value your out-of-home company when you bring in an outside investor? (Billboard Insider)

Dave Westburg, Co-Publisher, Billboard Insider and Private Equity Investor. The answer depends on whether you are simply selling an existing share of the ownership to a third party or if you are raising new money to grow the company. […]

billboardinsider.com
Sun, Jan 28 at 4:35 PM

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AV+ Podcast: Sharp Shares Latest on Joint Venture with NEC, ISE 2024 (Commercial Integrator)

On This Episode of AV+ On this special edition of the AV+ podcast, host Dan Ferrisi, group editor, commercial and security, Emerald, talks with Todd Bouman, EVP, proAV display business, Sharp Imaging and Information Company of America. Together, they discuss the latest on the company’s Sharp/NEC joint venture and how the company has gained brand clarity under the Sharp name. […]

commercialintegrator.com
Fri, Jan 26 at 5:06 PM

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OOH ad sales tip: Resistance to change is a common trait among salespeople. How to overcome it (Billboard Insider)

Lisa & Dan Nausley. Salespeople often gravitate towards familiar behaviors and activities, avoiding discomfort even if it means sacrificing higher performance. However, true growth and elevated performance reside on the other side of comfort. […]

billboardinsider.com
Fri, Jan 26 at 4:58 PM

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Intuiface To Show Tight AI/GPT-4 Workflow Integrations For Interactive Screens At ISE (16:9)

One of the things I was intending to look for at ISE in Barcelona next week were tangible uses of AI/Large Language Models by ... […]

sixteen-nine.net
Fri, Jan 26 at 7:06 AM

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Talon and Havas launch an 8-week programmatic DOOH campaign in Ireland for Sunday World (Adworld)

The Mediahuis-owned Sunday World has become the first advertiser to harness the power of large format programmatic OOH in a partnership with Talon and Havas Media. A media first for the OOH industry, the campaign is complemented by an additional brand awareness piece strategically placed around the point of purchase. […]

adworld.ie
Fri, Jan 26 at 12:17 AM

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How to use pDOOH for a faster and more targeted way of adding OOH to your omnichannel campaigns (Broadsign)

Juliana Lai. Integrating programmatic DOOH into your omnichannel campaign remains a challenging process for many advertisers. You often have to work with multiple demand-side platforms (DSPs) for the different ad mediums or even call a media owner to secure DOOH inventory. […]

broadsign.com
Fri, Jan 26 at 12:17 AM

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Ireland’s OOH market update by PML Group (Adworld)

Colum Harmon, marketing director, PML Group. Out-of-home advertisers will be buoyed by the fact that 2023 saw record passenger numbers on the nation’s public transport services. According to preliminary figures released by the National Transport Authority (NTA), the number of passengers using Ireland’s public transport network during 2023 has returned to record highs. […]

adworld.ie
Fri, Jan 26 at 12:10 AM

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Location Media Xchange adds 700+ DOOH screens owned by Up Media in Thailand to its programmatic inventory

Bangkok – Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners and part of the Moving Walls Group, has added more than 700 screens operated by Up Media, an elevator DOOH (Digital Out of Home) media owner in Thailand. Up Media is planning to expand and deploy screens in elevators in the ASEAN region's shopping malls, residences and office buildings. […]

Location Media Xchange · Promoted content
Fri, Jan 26 at 12:10 AM

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Ocean Outdoor’s take on CES 2024: Plenty of swagger, not enough swag

Ocean Labs MD Catherine Morgan and our Creative Director David Tait give their low down on the Las Vegas tech extravaganza CES 2024. David: It was good to see the progression of transparent screens, especially seeing the technology move from OLED to micro LED. […]

oceanoutdoor.com
Thu, Jan 25 at 7:07 PM

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Opinion: 7 out of 10 OOH ads don’t work. Here’s why and how to fix them (The Drum)

System1’s Andrew Tindall has been researching out-of-home effectiveness with JCDecaux for three years. His findings will shock you. No, that’s not clickbait. […]

thedrum.com
Thu, Jan 25 at 7:05 PM

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Private equity and out-of-home ad business – What to look for in a partner (Billboard Insider)

Dave Westburg, Co-Publisher Billboard Insider and Out of Home Private Equity Investor. The three traits to look for in a private equity partner: industry expertise; candor; and rapport. Time is your most precious resource. […]

billboardinsider.com
Thu, Jan 25 at 6:07 PM

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Updated info: OAAA’s 2024 OOH Media Conference April 29 – May 01 at the Omni La Costa Resort & Spa in Carlsbad, CA

Speakers, agenda, resort info and registration. […]

oaaa.swoogo.com · Promoted content
Thu, Jan 25 at 6:05 PM

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