OOH’s role in the rise of smart and sustainable citie (Posterscope)

Katy Hindley - Group Innovation Director, Posterscope. Cities are racing to implement these types of cutting edge technologies to enhance the lives of citizens and improve efficiencies of public services and this is where Out of Home (OOH) has a critical role to play. OOH sits at the heart of mobility and by default is designed to be where people are and where people go. […]